Analysis On The Development Status Of China'S Maternal And Infant E-Commerce In 2020

With the continuous penetration of e-commerce into all kinds of offline consumption patterns, the mother infant e-commerce in China has developed rapidly. In 2019, the transaction scale of maternal and infant e-commerce in China will reach 910.8 billion yuan, with a year-on-year increase of 18.7%; by 2020, the transaction scale is expected to exceed 1 trillion yuan. At the same time, the penetration rate of maternal and infant e-commerce has also increased, from 3.4% in 2011 to 25.2%, indicating that more and more "mother groups" are more willing to choose online consumption. After years of development, China's maternal and infant e-commerce industry has formed an industrial ecology with comprehensive, vertical and community-based sales channels. Among them, comprehensive maternal and infant e-commerce accounts for a large proportion of market channels.

　 1. The transaction scale will exceed 1 trillion yuan in 2020

With the continuous penetration of e-commerce into all kinds of offline consumption patterns, the mother infant e-commerce in China has developed rapidly. According to the data, from 2011 to 2019, the transaction scale of China's maternal and infant e-commerce has been growing, reaching 910.8 billion yuan in 2019, with a year-on-year increase of 18.7%; by 2020, the transaction scale is expected to exceed 1 trillion yuan.

At the same time, the penetration rate of maternal and infant e-commerce has also increased, from 3.4% in 2011 to 25.2%, indicating that more and more "mother groups" are more willing to choose online consumption.

　 2. The market channel of comprehensive maternal and infant e-commerce is the widest

After years of development, China's maternal and infant e-commerce industry has formed an industrial ecology with comprehensive, vertical and community sales channels. In 2019, in the whole maternal and infant e-commerce industrial structure, comprehensive e-commerce accounts for a very large proportion of channels, accounting for about 41%; followed by vertical e-commerce, with channels accounting for about 20%.

　　 3. "Beibei" has more than one million active users

According to the survey, the number of active users of Beida in the month of "7559000" was the most active, and the number of active users in Beida was higher than that in "Beida" platform.