Deeply Embedded In The "Cloud" Market, Shenshan Market Appears Again In Chang'An Shopping Mall To Upgrade "Finger Tip Industry"

On August 22, the Shenshan bazaar · the growth of all things fair was officially opened in Beijing Chang'an shopping mall. Zhang Lianhong, head of health and Development Department of all China Federation of trade unions and travel club, Tao Chun, director of experience center of Song Qingling Youth Activity Center, Shen Jie, deputy director of Yuetan Street, Zhu Yuhua, general manager of Beijing Shouzi New Energy Technology Co., Ltd. and part-time vice chairman of District Federation of trade unions, witnessed the opening of Shenshan fair with famous entrepreneurs, artists and more than 100 guests.

The story of Mr. Wang Chunhui, the general manager of the market, presented his works to the people in the market in the 16th year. The cooperation between Chang'an shopping mall and Shenshan bazaar this time will organically combine traditional culture with modern commerce to help handicraftsmen in Yunnan and help the industry to help the poor. At the same time, it also allows business to inject cultural emotion into the content, which is closer to people's life. We are looking forward to working with the team of Shenshan bazaar to let more urban consumers understand Dashan and see the beauty of Chinese traditional handicrafts.

Xia Hua, chairman of Yiwen group and founder of Yiwen · China handicraft workshop, delivered a speech at the opening ceremony: "in the 26 years of commercial road, we are constantly thinking about how to transform commercial value into the meaning of life. We spent 16 years walking in the mountains, and we saw many old people's superb craftsmanship. They used the time from generation to generation to create the most beautiful deep mountain art, and embroidered a smart world with a needle and thread. However, they were unable to bring their own income by handicraft. Therefore, our young designer team stationed in the mountains, listening to the old people tell the moral and legend behind the patterns, turning these stories into the most warm creative ideas and giving the products the most profound connotation. Deep mountain bazaar allows consumers to see the meaning and story behind a commodity, see the temperature of handicrafts, and see a heart, and can effectively help craftsmen in the mountains. "

As the exhibition and experience platform of national handicraft art, Shenshan bazaar launched a huge art migration, bringing the faces and crafts that once touched people's hearts, cultural treasures inherited for thousands of years and innovative aesthetic products with modern design to the excellent life center of Chang'an, creating a powerful and diversified experience space for offline consumers The concept of "cloud market" was launched in the deep mountain fair. Through live broadcast on short video platforms such as Shuo Yin and Kuaishou, the creativity and vitality of national ingenuity were brought to the "cloud". The anchor interviewed and talked with craftsmen in the mountains and told "intangible cultural heritage stories". Consumers could feel as if they were in a world where all things grow, culture and beauty, tradition and time Shang's art feast, feeling the national wisdom from the depths of the mountains.

Walking into the deep mountain bazaar and the special scene of the growth of all things, you can see embroidery, bamboo weaving, blue dyeing, traditional Chinese patterns as visual elements, and feel the "deep mountain color" with the most temperature. When you are tired, come to the "deep mountain tea house" to have a seat, taste tea and chat, and travel thousands of miles of tea ceremony, leaving a wisp of tea fragrance in your teeth. Experience the beauty of traditional lipstick, such as grinding and making lipstick. At the same time, consumers can also experience gourd pyrography, crocheting, intangible cultural heritage flannel and other projects, so that the market participants can find the long lost handicraft skills, meet the childlike innocence, meet the ancient and fresh cultural skills, and read the national ingenuity in the leisurely years.

In the past 16 years, Yiwen · China handcraft workshop has visited Guizhou, Yunnan, Inner Mongolia, Gansu, Qinghai and other places for many times, constantly exploring the connotation of Chinese national aesthetics and culture, continuously exploring new technologies and new contents. Through more abundant video carriers, the national aesthetic stories can have more audiences, and the works of national craftsmen can be found, understood and purchased by more urban consumers. At present, Shenshan bazaar has launched in-depth cooperation with a number of counties and regions to help optimize and upgrade the "fingertip industry", provide handicraft standardization training and live delivery training for craftsmen and small and medium-sized handicraft enterprises, build an ecological e-commerce matrix and live broadcasting base, help them generate tens of millions of yuan in accumulated income, endow traditional ethnic handicrafts and open the market efficiently.

Deep mountain bazaar · special fair for the growth of all things will last until On October 10, in the next 45 days, Yiwen · China handcraft workshop will join hands with Beijing Chang'an shopping mall to build a bridge between national traditional culture and urban consumers, enhance the cultural self-confidence and national identity of young consumers, let the beauty of Chinese traditional handicrafts hidden in museums and folk enter the international market effectively, and let the beauty of Chinese traditional handicrafts influence the world Let the Chinese craftsman spirit pass on from generation to generation, let the city understand the mountains, let the future understand the past, and let the world understand China. ?