Weihai Dishang Qingdao Global Touch "Net": A Thrilling Leap In The Industrial Chain Of Garment Foreign Trade Enterprises

After Premier Li Keqiang came to Haier and Shandong Province to hold the industrial internet report meeting, Kaos cosmoplat was almost "broken the threshold". How can industrial Internet empower traditional enterprises? Let's look at the story of global garment factory and Weihai Dishan in the tide of textile and garment industry chain transfer.

On July 24, Wang Xiaofeng, general manager of cosmoplat textile and garment ecology, once again came to global Garment Co., Ltd. in Jiaozhou to work out the details of the next transformation plan.

This 66 year old clothing factory is the first clothing enterprise transformed by cosmoplat in Qingdao.

This traditional clothing enterprise, which began to take orders from outside in 1974, is now struggling to find a new way out in the tide of clothing industry chain transferring to Southeast Asia.

Wu Xiaojie, the general manager, has been working in the factory for 39 years and will be retiring next year. But now, she is still paying attention to Dong Mingzhu's live delivery and looking for new online channels. She is busy working with the ecosub platform of cosmoplat textile and garment industry to carefully discuss the details of the next transformation plan, and will not miss any chance that may change the fate of the 66 year old garment factory.

The order transfers to Southeast Asia, where is the transition outlet

"The wave of orders transferring to Southeast Asia started in 2015 and reached its peak in 2017. More than 10000 orders have been lost, and a single order of 34000 pieces is already large!" Wu Xiaojie told Qilu Evening News Qilu Yidian that we rely on foreign trade and large orders to support enterprises. Now big orders are going to Southeast Asia, where the labor cost is less than 1000 yuan per month, only 1 / 5 of China's, how to compete with them?

Global garment's foreign trade orders account for 70%, of which 70% are from Europe and 30% from America. There are many big customers such as H & M, Otto and redcats. Now, foreign trade customers have not changed, but the order structure has changed greatly.

In the wave of industrial chain transfer, China's OEM even has no space to move. Wu Xiaojie said that foreign trade orders earn a processing fee if the gross profit rate is less than 5%. However, in terms of labor cost, the monthly salary of 4000 yuan for global clothing has been difficult to attract young people, and it is increasingly difficult for the textile and garment industry to recruit workers.

The market is changing dramatically. Large orders can't be accepted, and there are more and more small batch orders with various colors and models. This kind of "small batch and quick return order" requires high delivery time, and Southeast Asian enterprises are still unable to meet the requirements. At the same time, in the domestic market, the trend of personalized customization is more and more obvious.

This kind of change, also gave the enterprise a transition tuyere.

"If we want to turn in the direction of small single quick reversal, we must change the existing mode of production and learn to walk on two legs." Wu Xiaojie said that foreign trade should turn to multi variety and small batch, while domestic trade should turn to personalized customization and establish its own women's wear brand.

In 2017, global apparel began to seek a new way out. In 2018, they found cosmoplat and finally decided to transform the industrial Internet.

Globegroup leapt on the "smile curve": at least one order

In the global digital production workshop, with the "dada" sound of sewing machines, the fabric and lining automatically cut out are clamped on the hanging above the workshop, and customer information and electronic tags are hung together, which automatically flows between 200 different processes. Manual cutting has been replaced by machines. The projector projects the model to the cutting bed, and the machine cuts automatically. It only takes 2 minutes and 40 seconds to cut a custom-made suit into shape.

In the scene of automatic clothing cutting, the staff lock the pattern through the system, and the projector projects the pattern onto the fabric on the cutting bed, and the machine automatically cuts the pattern.

In the past, to make a casual dress, you need to pass down the process and complete it manually, which is easy to make mistakes. Now, the workers scan the electronic tags, and the terminal displays the sewing process standard requirements. After completion, the process card and cloth are transferred to the next process through the hanging system, and all processes are online and real-time monitored. Now, from receiving orders to purchasing, scheduling, production process, to warehouse management, the whole process has improved the production efficiency by 25%.

Measurement to plate making, used to take a day, now a few seconds can be done, this is because of the "cloud mirror.". In front of the large-scale customized screen, the data of 19 parts, such as total shoulder width, middle waist position and upper hip circumference, were measured by special software for three-dimensional measurement. Click on the screen, select the fabric, color, neckline, cuff, etc., quickly generate product customization scheme, complete the order, and transfer the data to the workshop for garment making.

After the first stage of digital transformation, universal garment has transferred the accumulated data over the years from paper to cloud, and established a huge database with hundreds of thousands of version types, which is the prerequisite for realizing automatic measurement, automatic plate making and automatic material selection. Nowadays, automatic measurement can also be realized through mobile app.

This "digital workshop", which has been certified by Qingdao City, is quite different from the unmanned workshop in imagination. Clothing is still a labor-intensive industry, in part of the production, machinery can not replace labor, and labor costs are lower.

But the key is that after the intelligent transformation of the production line, the ability of small parts receiving orders has been greatly improved.

"Customers are most interested in this point, short delivery time has become our new core competitiveness. "Wu Xiaojie can shorten the delivery cycle of different varieties from one day at least.

This is also the fact that numerous Chinese factories have flexible production capacity after the painful baptism of industrial chain transfer, which is essentially different from the labor-intensive clothing factories in Southeast Asia.

At the same time, with the help of cosmoplat, universal garment has established a mass customization service platform. The data collection of this platform for end users enables universal clothing to accurately grasp the personalized needs of consumers, and has the ability to create its own brand. In addition to receiving customized tooling, it also establishes the "YingYuan" women's clothing brand.

Compared with foreign trade orders, the gross profit margin of this mass customization order has increased by 30%. At present, global garment has withdrawn its offline stores, and all its business has been transferred to the Internet. Combined with domestic and foreign trade, the clothing production capacity reaches 200000 pieces per month.

During this year's epidemic, U.S. orders fell by 80%, dragging down global clothing sales by 15% - 20%. But Otto, a big German customer, is still using the "old" sales method of mail order to avoid the epidemic. With the help of Otto, the world's largest online clothing and daily necessities retail channel, European orders have not been greatly affected.

"A huge step up in the curve of China's clothing enterprises pay a small step.

In 2019, the global garment output value will exceed 200 million, and the profits and taxes will be 10 million, but the profits of enterprises will be very small. Even so, universal clothing has signed a large order of industrial Internet transformation with CASS cosmoplat.

This time, Wang Xiaofeng went to universal clothing and Wu Xiaojie to sort out the next step of warehouse transformation plan. This intelligent warehouse solution seamlessly connects customized orders, and directly connects with express companies such as SF and Shentong through automatic sorting, which can reduce the warehouse staff by 4 and reduce the labor cost.

Will Duchamp become the factory of the world?

The transfer of the industrial chain to Southeast Asia has a profound impact on Qingdao, a big foreign trade clothing processing and export market. When China's economy switches to the "internal circulation based" mode, how to turn and which direction to turn?

"With such a big cake in the domestic market, how can we grab meat? Everyone is groping. " Wu Xiaojie said. But at least, it's stronger and more flexible than your opponent.

"Judging from the general situation, this is a very good time. It's very difficult for a person to meet a historical wind. If they do, they have to grasp it. " At the Haier internal meeting held on July 17, Zhang Ruimin said this.

Whether it is people, enterprises, or cities, in this tuyere, are being reshaped, evolved and expanded.

On the second day of the new year's day, when the new crown epidemic caught everyone by surprise, cosmoplat maker urgently built a medical supplies supply and demand platform, and quickly iterated to increase production service platform for enterprises to return to work.

Affected by the epidemic situation, heisberg group, a foreign trade processing enterprise of jeans, plans to change production urgently to produce anti epidemic materials such as protective clothing and masks, but no production equipment and raw materials can be found for the time being.

After receiving this demand from the enterprise, cosmoplat provided the deployment of raw materials, core production lines and equipment for heisberg through the enterprise resumption service platform and screening from the global supplier information. It took only three days from the proposal to the landing and production of masks and protective clothing.

Ma Xueqiang, head of the heisibao group, said that heisberg had encountered difficulties on the road of informatization and automation, and realized the transformation from mass manufacturing to mass customization with the help of CASS cosmoplat.

Different enterprises have different accumulation, different status quo, different market-oriented, different needs and different paths in the transformation of industrial Internet.

Shaanxi Weizhi Clothing Industry Development Co., Ltd., established in 1987, has greatly improved the intelligent and information level of the factory with the help of casos cosmoplat, and has the ability to produce 60000 sets of personalized customized clothing annually. Now it has become the most important personalized clothing manufacturer in Northwest China.

Feinix, an old clothing enterprise in Tianjin, has upgraded more than 50 clothing stores intelligently with the help of cosmoplat. Through the application of big data, AI, cloud computing, dynamic visual display equipment, passenger flow analysis and statistics system, RFID (radio frequency identification) inventory management system, etc., customers can enjoy the intelligent shopping experience, and the platform efficiency has increased by 30%.

Weihai Dishang, one of the largest garment export enterprises in China, started from OEM OEM at the most elementary level, transformed to ODM mode in 2000, driven production and export with independent R & D design. At present, Dishang's products are sold to nearly 100 countries and regions around the world, and there are more than 400 overseas brand customers cooperating with Dishang. In 2018, Dishang's clothing trade volume reached 12.3 billion yuan.

In order to catch up with the global fashion, such a super factory of "tailoring" produces tens of thousands of new samples every month, which makes Deschamps face the challenge of extremely fast flexible supply chain: how to quickly find the fabric needed for sample clothes? How to effectively and accurately carry out warehousing management after sample production? When a customer selects a certain style of clothing, how can it be automatically retrieved from the sample library with tens of thousands of clothes hung without manual searching?

With the help of cosmoplat, Deschamps' noodle and garment storage centers have been upgraded intelligently. After receiving the fabric data required by the sample clothes, enter the fabric name in the handset or system, and the fabric area position will be displayed, and the indicator light of the fabric shelf will be on to guide the staff to pick up the fabric.

At the end of July, the surface accessories storage center and sample clothing storage center of Dishang were officially completed. The picture shows the double hanging system of sample clothing storage center.

The picture shows the sample storage center in use

With the introduction of double-layer intelligent hanging hardware equipment, the 1000 square meter sample storage center can now accommodate 30000 samples, which is twice as much as the original. The automatic inventory of all samples can be completed within 3 minutes. After customers select the samples, the smart hanging can transfer the samples out within 2 minutes for customers to make on-site decisions.

It is very complicated to build such a fast and flexible supply chain. Deschamps has been on the road of leaping to "smile curve" for 20 years. In the era of digital climax, he has met with Kaos again.

In the tide of China's clothing industry chain transferring to Southeast Asia, there are continuous voices asking: will Vietnam become a new world factory? Deschamps told the story. The industrial Internet is becoming the infrastructure of the digital age, helping make in China form new advantages.

The industrial Internet not only provides technical support for the global super factories like Deschamps, but also accelerates its penetration into small and medium-sized enterprises.

Shandong is a big textile Province, and the textile and garment industry is one of the five trillion industries in Shandong Province. According to the data of China Textile and garment research institute, the average profit of Shandong textile and garment industry is about 3%, and that of Jiangsu and Zhejiang is 8%.

In contrast, the southern provinces have a much earlier understanding of the Internet. For example, Ningbo encourages large enterprises to take the lead in doing industrial clusters and industrial parks, providing services to small and micro enterprises, with a subsidy of 50 million yuan to meet the provincial standard and 20 million yuan to meet the municipal standard, so as to guide enterprises to develop in groups through policies. After the initiative of leading enterprises was mobilized, they took the initiative to find casos cosmoplat for cooperation, enabling the park operation and the transformation of small and medium-sized enterprises.

Wang Xiaofeng said that Shandong textile industry has gathered a large number of small and medium-sized enterprises, whose informatization level covers less than 10%. Cosmoplat has created a SaaS based application clothing cloud MES, which can complete the deployment within a week without affecting the production, and help enterprises realize the whole process digital management. This "lightweight" path can be fast, low-cost, large-scale replication, enabling small and medium-sized enterprises.

In the first half of 2020, the economic operation of each city has been announced. From the semi annual report, Wuxi, Ningbo, Qingdao, Changsha, Zhengzhou, the total economic volume of the five cities is between the 12th and 16th, with unprecedented fierce competition, becoming a stalemate state. The key indicator of "growth" is to increase the winning or losing value of the industry.

At this time, how to run well in the second half of the year, industry is the key, and the industrial Internet is the opportunity.