Mark Warfield Opened Its First Concept Store To Revitalize Online Traffic

Recently, mark Huafei, a multi art brand, opened a flagship store in Shenyang Joy City, the first concept store in China after the brand positioning was upgraded.

It is reported that the store is built by the internationally famous Douxi designer with the theme of "whale falling". It has a dreamy ocean style and a sense of future of science and technology. It is also equipped with high-tech interactive experience devices. It has three exhibition spaces, namely Guochao art series, international art series and simple art series. The immersive experience area can cater to the aesthetic taste of young consumers. Each area in the store can be used as a live broadcast room, closely connected with the current fire of live broadcasting.

Live broadcasting is the most direct and popular media at present. Mark Huafei as a fashion brand, naturally will not miss this new air outlet. As early as most of the brands were still in the "water trial" live broadcast, mark Huafei created the first live Shopping Festival on chaopai cloud - "Chaofen live broadcast Festival", which broke through the traditional mode of live marketing and created the new retail strategy of "live +" of mark Huafei.

In the special business environment in 2020, as one of the ways to better contact consumers, live broadcast is favored by brands. In the post epidemic era when the market environment gradually recovers, live broadcasting has penetrated into the lives of local consumers and began to develop steadily. With the change of consumers' concept, brand companies will not fall behind. The omni channel mode of online and offline integration is the general trend.

And in the post epidemic era, mark waffle is once again in the front. Upgrade the image of offline stores and combine it with live broadcast space to break through the tradition.

Mark Huafei related person in charge of the live broadcast said: "vitalizing online traffic is critical. The four most obvious benefits of live broadcasting to brand stores are: firstly, the online network has widened the customer flow; secondly, it can be more close to consumers; thirdly, it has cultivated exclusive circle customers; fourthly, it can guarantee the bargaining power of the brand by opening the live broadcast on its own, and it will not damage the brand assets because of the low price brought by the external anchor. "

In the future, mark Huafei brand will open concept stores throughout the country. Taking Shenyang Joy City concept store upgrade as an opportunity, open the visual image upgrade prelude of Omni channel store, and omni channel store VI will be upgraded completely.

At the same time, we should create a "thousand stores and thousands of faces" marketing mode, combine with the culture of different cities, and create a limited edition flagship store. By opening regional concept network red space, we can bring more wonderful multi art experience to consumers.