Ten Years Of Agitation: Jinrong Era Of Zhengzhou Textile Industry

Looking back on the ten years of Zhengzhou Textile Industry, Jinrong International Textile City is bound to be unable to go around.

In 2000, more than 27 merchants in Henan light textile market have become prosperous. The textile industry in Zhengzhou has also changed from the cotton textile world era to the tripartite confrontation, and finally only Jinrong era remains.

Time is a make-up artist. In the spring and Autumn period of ten years, Jinrong International Textile City has been built from the wholesale market into the birthplace, source and network of personalized clothing and culture. Jinrong's entrepreneurial story is not over, and has been on the road.

Zhengzhou Textile Industry ushers in the new era

In the ten years ago, the textile industry in South China still wanted to be sold in the textile industry.

Originally, Jinrong international light and Textile City initially conceived to build "Erqi Garment Industrial Park", mainly making clothing. At that time, the textile industry in Zhengzhou was not limited by the demand of textile industry, but the demand of clothing industry was not limited.

At that time, there were not a few people who achieved wealth change by relying on a cloth shop. The stories of driving tricycles and driving Ferrari a few years later were not uncommon. The myth of wealth creation in textile industry was handed down from mouth to mouth. Even in 2014, at least 20 of the merchants who moved from the original textile world to Jinrong International Textile City relied on wholesale to continue the wealth myth, and each of them made tens of millions of yuan in that year.

Even at that time, the textile industry was booming, but it was not easy to attract merchants from the old market. Jinrong made great efforts. From the first stake of the South Third Ring Road, Jinrong International Textile City has started a hard pioneering history. They have experienced countless struggling moments, countless nights of insomnia, countless times of waking up in dreams, tasting the rapid changes in the business sea game, and some of them forget to eat or sleep.

The merchants are slow to decorate, and they work from door to door; the merchants are in urgent need of undertaking, and they construct all night to create temporary board houses to undertake the transition; when the merchants come to see the site, they entertain and accompany them from the morning to the afternoon in the rain; the competitors only recruit large merchants, but dislike small ones, they treat them equally and accept them all; when the merchants move, the security staff rush to the front line and move with both hands It has transported nearly 100 tons of goods and "moved" the merchants into Jinrong

On August 9, 2010, Jinrong International Textile City opened grandly, which marks that Zhengzhou Textile industry has entered Jinrong era; on April 18, 2011, Jinrong International Textile City curtain District opened, gathering thousands of curtain dealers in cities and cities of the province, making the industry a sensation; on August 29, 2012, Jinrong international light and Textile City opened its business

Development: from three strong to one dominant

The event that marks Jinrong's real foothold in the textile industry is that in the spring of 2014, Jinrong took over 400 merchants from the original textile world.

There are 400 commercial tenants airborne, and there is no place for resettlement. Jinrong International Textile City has been working hard for 15 days in black and white nights, and 400 iron houses have been built for transitional merchants. It is this simple iron house that can't even install the air conditioner, which creates the first glory of the relocated households who moved to Jinrong.

It is this "warmth" and courage that may be the fundamental reason why Jinrong, whose hardware, distance and policy are not dominant, can finally laugh.

After the relocation of the world of light and textile industry, the pattern of Zhengzhou light and textile industry has officially entered the stage of competition between Jinrong International Textile City and other two similar markets in the West Fourth Ring Road.

Once upon a time, the two markets in the West Fourth Ring Road were favored by the outside world because of the favorable location and favorable people. The former is a listed company with more than 20 years of textile industry production, supply and marketing system, while the latter is known as the largest textile professional market in China. What's more, both of them are located in the west district with dense textile industry, occupying the geographical advantage. They are designated to undertake the relocation by the government. The hardware is far higher than that of Jinrong international light and textile city at that time, so they are born with the title of jade.

Jinrong, which has no policy support, industrial foundation and optimal hardware, laughs last because it is closest to the clothing business circle of the railway station, making it convenient for garment merchants to get goods and save the hardships of running. Jinrong attracts the upstream accessories merchants by virtue of the accumulation of the Trade City in the clothing trade circulation basin, and the clothing industry is the foundation for its survival More importantly, Jinrong's management team has won the hearts of merchants with its people friendly concept and pragmatic style of being pro business, loving business and rich business.

Finally, after five years of competition, the two textile markets gradually disappeared, and only Jinrong International Textile City was left in Zhengzhou light and textile industry.

Wholesale fashion: cheap and fashionable

The two iconic events, the shopping festival and the clothing week, have really made Jinrong invincible.

On March 28, 2013, the first Jinrong International Textile City "Central Plains procurement Festival"

Purchase festival will Jinrong International Textile City on the track of prosperous city. More than 5 million bus customers arrived at the first bus festival in 2013. The purchase festival was initiated by Jinrong. After that, other similar markets followed suit, and the industry procurement festival became popular.

Today's Jinrong purchasing Festival

Fashion week has reversed the image positioning of Jinrong International Textile City as a cheap wholesale in the minds of consumers, transforming from a wholesale market to a fashion highland. It promoted the landing of fashion industry and creative industry in Zhengzhou, and established the fashion status of international Zheng in China.

Jinrong constantly introduces and goes abroad, and has invited enterprises and brands from Shanghai, Nantong and Keqiao Textile important towns to communicate with each other in Zhengzhou. At the same time, it also brings the original designer brands in the market to appear in domestic and even international fashion week, clothing Expo and other activities.

Not only has it made great achievements in the commercial field, but Jinrong is also playing a more and more important role in social responsibility. Since 2013, Jinrong International Textile City has been working with the media to create a public welfare brand activity of warm winter. It has paid close attention to 12 deaf mute people in Zhongyuan District Disabled care center of Zhengzhou City, Wenmiao sister and brother who are not willing to spend money for their father's medical expenses. It has cooperated with the first village secretary of 18 provincial cities to carry out the public welfare activities of warm winter poverty alleviation, and has been in many schools in the province Establish love book corner.

Wang Jianxun, chairman of Yufa group, once said: "public welfare is regarded as a cause and as the character of a company."

Upgrade: Jinrong starts again in the next decade

Today's Jinrong starts again and embarks on the journey of transformation.

Ten years ago, Jinrong international light and textile city was mostly husband and wife, with few brand concepts and no information technology and big data empowerment. Now, with the 1980s and 1990s gradually becoming the main consumer force, personalized demand is upgrading, which forces Jinrong international light and textile city to move closer to personalization and focus on the quality of life.

If it still stays in the original wholesale price difference era, it is not suitable, and it also deviates from the goal of Jinrong International Textile City to build a leading market of light and textile industry. Jinrong international light and textile city has established Jinrong soft clothing business school, which uses the strength of merchants, industrial chain resources and mode updating to create a highland of soft clothing design in the central and western regions, and create a multi-dimensional soft clothing space with artistic experience.

Jinrong has also become more and more fashionable. A large number of original brands or high-end customized brands have appeared in the market. Yujian high-end private customization, Ru Xiu Zhuang, buyer's shop, smart, original designers alliance, peony cashmere, Furong Yige, Jingwei cashmere and muchI high-level customization have successively settled in the market.

Jinrong International Textile City takes originality as the core, encourages merchants to cultivate their own designer team, and creates a closed loop of clothing industry chain from fabric accessories to clothing design and development to terminal sales.

At the same time, Jinrong International Textile City has transformed into a smart market by introducing black technologies such as artificial intelligence senseless parking, and using cloud computing, big data, artificial intelligence and other information technologies, it explores a new smart market development model of "online virtual platform + offline physical market", promotes industrial upgrading, and promotes the transformation of traditional commodity trading market to intelligent commodity trading market.

Ten years of hard work. Jinrong International Textile City has grown from 27 merchants at the beginning to more than 2000 households today. It has been questioned at the beginning until the unicorn in Henan textile market has been upgraded from single fabric format to the whole textile and garment industry chain.

The grand picture of the next decade has been described. Jinrong international light and textile city is ready to go, creating another decade of splendid years and prosperity.