Nike "Old Shoes Recycling Program" Launched To Help Children Regain Sports Happiness

Nike, the world famous sports brand. Since its production of high-quality sports equipment, such as Nike, has been regarded as an inspiration for every kind of sportswear in the world.

In recent news, in addition to the above, Nike has a great move. On August 6, Nike officially announced the launch of the wechat app of the "old shoes recycling program". Through the wechat app, the project progress was timely presented to the public, including the collection of old shoes, the processing and processing of old shoes, and the construction of basketball court, so that consumers could witness the whole process of "rebirth" of old shoes.

Xu Lin, director of Greater China for Nike sports commonweal, said: "this" Nike used shoes recycling program "is the first time that we recycle old shoes to consumers in China and convert them into Nike Grind material encourages more people to participate in environmental protection. At the same time, we hope to gather the strength of 50000 consumers from all over the country, so that Wuhan primary school students who have experienced the epidemic can enjoy sports in a brand-new basketball court after returning to school, and welcome the new school period with a more positive attitude. "

It is understood that the Nike grind project has a history of more than 25 years. Nike collects surplus materials with recycling value from the supply chain and transforms them into innovative sports products, such as basketball court, football field, plastic track, yoga equipment, interior decoration, etc.

Nike's recycling of old things not only makes old things regain new value, but also adds environmental protection love to the society. It is a measure worthy of our praise. Since 2015, Nike has built more than 10 Nike grind stadiums and activity spaces in China.

In addition, using recycled materials, Nike has also launched a new design of the Nike space Hippie series made of recycled materials. It combines the concept of sustainable development with avant-garde design, which is fashionable and avant-garde, and has the environmental significance of loving the earth.

Nike has always been committed to protecting the future of sport by effectively addressing climate change. Among them, recycling and recycling "waste" is an important practice for Nike to promote the goal of "move to zero".

The "dynamic campus" project, a long-term cooperation between Nike and the Ministry of education of China, helps children release their potential through sports and regain their confidence and strength. While protecting the future of sports, Nike has been supporting and helping more teenagers and children to participate in sports through the "vitality campus" project. The Biyun primary school supported by this time is one of the project activities.

As for the "Nike used shoes recycling program", the event will be held from August 6, 2020 to August 16, 2020, and will end when 50000 recycled packages are collected. If it is full in advance, the event will end in advance, and each consumer can participate in one recycling.