Define The New Generation Of Eggplant, Seven Wolf Released New Series Of Autumn And Winter 2020

An epidemic has become an opportunity for people to focus on themselves. Their contact with the outside world has been cut off. Everyone has been "isolated" and become the king of my world. Focus on the surge of thinking, the flower of thoughts to show, only to be loyal to themselves, even if no one is around. When the post epidemic era, people's lives began to return to the right track, in the sun, the new me shining.

The men's fashion in autumn and winter 2020 extends this self philosophy. The main colors of black, gray and indigo look calm, and even show a posture of refusal and distance. However, as long as you remove this layer of camouflage and get close to it, you will find that the joy of life is expressed in naturalism, fine jacquard and Oxford fabrics.

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A few days ago, septenaeus, which has always been known as "the king of jacket", released its new autumn and winter 2020 products. This season, the seven wolf jacket category integrates the classic culture with modern life. The classic is fashionable and the fashion is classic. At the same time, it also brings seasonal fashion items for men in different scenes.

Walk with the wolf and all things live together

Return to self and find out that human's harmonious existence needs to live in harmony with nature. However, it is not too late to forget this basic law.

The seven wolf's special animal protection series jacket is inspired by British writer Rudyard Kipling's book of the jungle. This double-sided baseball collar cotton dress, a side is craft embroidery + printing design, 100% nylon fabric, straight and high abrasion resistance, color has luster and high color saturation; B-side clean color basic design, using 100% lightweight polyester fabric, comfortable to wear. Wear two clothes in one, fashionable and versatile. The four design elements of "Yiwei mountain" and "Baiqiang tiger" are represented by the four kinds of animals, i.e. the design of "Yiwei mountain" and "taolang tiger".

The wild locomotive series jacket, high-quality imported fabric and fine jacquard combine to make the seven wolf locomotive jacket exquisite, orderly and fashionable. The addition of brand DNA grid element adds classic wild charm to locomotive jacket. Put on it, like a wolf, full of blood, fearless challenges, forward bravely.

Naturalism is not a matter of neglecting one or the other, but always anchoring people's position. Seven wolf wolf culture jacket continues to apply jacquard, printing and other techniques, combined with exquisite positioning tailoring, logo combination design and wolf head embroidery on the back, which makes the piece more fashionable and wild, and becomes a unique label for men.

Classic heritage leads fashion

Abandon the noise, see the clear self, the desire is so simple - survival first, practical first. In the fashion trend, simple and practical clothing always exudes meaningful beauty. While depositing elegant character, seven wolves are also activating the trend of youth.

Wolf culture double-sided jacket combines fashion and practicality. The A-side exquisite positioning cutting technology shows the wolf element pattern in different processes, showing the young vitality and showing the other side of the brand culture; the B side is made of pure polyester fabric, which is comfortable and wrinkle resistant, and suitable for business and leisure.

The down jacket of wolf culture is as light as feather. It is made of different materials on both sides. One side is soft and the other side is neat. It meets the dual needs of business and leisure. It continues the design concept of animal protection in this season. It adopts wolf pattern splicing, and large prints are more fashionable and ingeniously upgraded. When the down content is increased to 92%, the interior is upgraded more plump, fluffy and warm 。

In addition, seven wolf also launched two kinds of fierce winter down jacket, using stand collar and hooded design respectively. The former fabric is very silhouetted and feels excellent. The inner lining is designed with Down punching, while Gary uses the heating lining technology to prevent down and keep warm, so that men can be competent without any fault. In addition to emphasizing the practicality of warmth, the hooded long down jacket also adopts the color contrast design of the left chest between the rubber and the brim of the hat to effectively enhance your youthful aura.

On the evolution of the king of jacket

In the 1990s, it is said that men's demand for a jacket was no less than a "Santana", and the seven wolves boldly launched a "color changing jacket" to achieve a classic. In 1990, seven wolf's first generation product, color changing jacket, was widely praised by the public as soon as it was on the market and sold well in the north and the south. In 1992, seven wolf launched the main style of folding jacket, which appeared in the first generation of advertising, and won the leading sales at one stroke; in 1993, it launched detachable and detachable jacket cotton padded jacket, leading the trend of domestic jacket, upgrading from traditional jacket to functional jacket; In 1995, the classic stand collar plaid jacket was launched to meet the fashion feelings of Chinese men with both elegance and personality; in 2007, the "double faced jacket" was launched, which realized the wearing requirements of two clothes in one suit and different occasions of business and leisure; in 2020, the seven wolves reappeared the pioneering jacket style and showed the wolf DNA.

In the past 30 years, there has been a number of classic platforms of wolf.

From Huang Jingyu to the king's land, these stars not only put the seven wolves into shape, but also witnessed the evolution of the "king of jacket".

According to the statistical results of commodity sales in China released by the China Federation of Commerce and the China National Business Information Center, seven wolf jacket has been ranked first in the comprehensive market share of similar products for 20 years in a row, and its reputation as "the king of jacket" is worthy of its reputation. After 30 years of continuous development, the seven wolf jacket category is rich, especially focusing on "double-sided jacket", "grid jacket" and "wolf culture jacket", with high brand association. With the concept of "one piece of cloth" and "one piece of cloth with multiple styles", seven wolf has superimposed on the in-depth research and development of brand wolf culture, constantly pushing out the old and bringing forth the new to maintain its core competitiveness. All of these make seven wolves leave the same category brand far behind.

In the years of precipitation classic, but also in the trend of the deer. In the latest season of products, seven wolf continues the brand DNA elements, and its products with wolf brand attitude endow each garment with more profound spiritual connotation, which is another successful realization of seven wolf's own innovation and breakthrough.

The times are changing, and people's pursuit of beauty is ever-changing. However, the seven wolves of the first year draw new inspiration from reflection, lead fashion with classics, and let fashion inherit classics. Thirty years of brand development has rejuvenated me. When the classic jacket style is full of design ideas, innovative technology fabrics to be interpreted, fashion icon shining. Seven wolves constantly think about their relationship with the outside world, draw new inspiration from self reflection, set sail again, and achieve a new balance between inheritance and innovation.

Seven wolf character men's wear defines the new generation of jacket.