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Anta Beijing 2022 Winter Olympic Games Licensed Merchandise Clothing Released

2020/7/30 12:01:00 0

On July 27, Anta Winter Olympic Games licensed commodity "national flag sportswear" was officially released.

Shanghai, July 28 (Xinhua) Beijing Winter Olympic Organizing Committee and Anta Group released the national flag sportswear for the 2022 Winter Olympic Games on the Bund of Shanghai on July 27.

Han Zirong, full-time vice chairman and Secretary General of the Beijing Winter Olympic Organizing Committee, congratulated the release through a video message. She said that the franchise plan is responsible for carrying forward the Olympic spirit and the Chinese sports spirit, spreading the green, sharing, open and clean Olympic concept, and promoting the Winter Olympic Games. She hopes that the national flag sportswear will help stimulate people's enthusiasm for concern, support and participation in the Winter Olympics.

Yang Yang, head of the relevant departments of the Beijing Winter Olympic Organizing Committee, chairman of the Athletes Committee of the 2022 Winter Olympic Games and winter Paralympic Games, relevant leaders of Anta Group, as well as Zhang Jike, Zou Shiming, Fan Zhiyi, Lang Lang, Guan Xiaotong and other guests from the cultural and sports circles attended the conference.

In addition to the live show and live video broadcast, the conference also invited Li Jiaqi and other e-commerce "people with goods" to realize the "instant show and buy" on the e-commerce platform.

Anta Group has become the official sports clothing partner of Beijing 2022 Winter Olympic Games and winter Paralympic Games since 2017. Wu Yonghua, executive director of Anta and CEO of professional sports brand group, said that the brand is not only committed to "serving the peak sports performance" by providing a series of professional sports equipment, but also hopes to enter people's lives with the help of national flag sportswear and other commodities, so as to become a manifestation of Chinese people's confidence.

Beijing Winter Olympic Organizing Committee will launch more licensed commodities which can reflect Chinese elements and characteristics of the times.