Towards Our Well-Off Life Bosden: Warm Feelings Help To Overcome Poverty

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Building a moderately prosperous society in an all-round way by 2020 is a solemn commitment of the Communist Party of China to the people. Under the leadership of the party, the people of all ethnic groups in the country have made continuous efforts to win the battle against poverty and have made historic achievements. China's textile industry is a "mother industry", which not only creates a large number of jobs, but also directly benefits "agriculture, rural areas and farmers", and has made great achievements in the fight against poverty.

At present, the industry has accumulated a number of enterprises with international vision, fulfilling their responsibilities, serving the society and benefiting the people, which have made contributions to the accumulation of social wealth, the creation of jobs, the promotion of economic and social development and the enhancement of comprehensive national strength. It has also forged a team of industry and school technical experts who can bear hardships and win battles, and has solved the problem of improving the skills of the poor after employment.

For this reason, textile and clothing Weekly has set up a special column on the theme of "towards our well-off life", focusing on the major theme of "decisive victory in an all-round well-off society and poverty alleviation", focusing on the industry's assistance in poverty alleviation, economic development, people's livelihood and ecological environment, etc., and tells stories of well-off society and textile.

Warm feelings help to overcome poverty

He is the world champion of China's rural areas. He connects with the global clothing market at one end, breaking the paradox of "made in China" with high quality and low price; on the other hand, he leads hundreds of thousands of people in the country to become rich and well-off. He is the founder of bosden brand, Secretary of the Party committee, chairman and President of bosden group, and Secretary of the Party committee of KangBo village, Guli Town, Changshu City.

He is a legendary private entrepreneur in China for more than 40 years of reform and opening up. His reputation as "the story of eight sewing machines" and "world famous brand" has made him rich and famous both at home and abroad, and has made remarkable achievements in business and enterprise circles.

He is the son of a farmer who was born in a rural family. With the family and people's livelihood consciousness of building famous brands and serving the country through industry and commerce, he joined the party in the same direction, shared the hardships and common destiny with the masses, and devoted himself to the hot fight against poverty.

His name is Gao Dekang, founder of bosden brand, Secretary of the Party committee, chairman and President of bosden group, and Secretary of KangBo village, Guli Town, Changshu City.

Bosden's growth and development over the past 40 years has benefited from the policy of reform and opening up and the cultivation of the party and the state. Gao Dekang has always said, "I am the son of a farmer, and I am an entrepreneur trained by the party. I should bear in mind the purpose of the party and devote my life to my hometown and society.". Over the past 40 years, he has cultivated his national feelings and created a new style of rural areas; he has focused on industrial poverty alleviation, writing a magnificent chapter of poverty alleviation; he has provided in-depth and accurate assistance to deliver the warm positive energy of enterprises. We should take a sense of social responsibility and responsibility, and take the initiative to win the society. "China's well-to-do people" is the first to break the "low-cost" theory of the world's well-off people.

01、 Thinking about the source of prosperity and drawing the picture of Rural Revitalization Era

"White rice is delicious, but hard to grow in the fields, and the fresh fish soup is good to drink, but it is difficult to lift it on the net..." A sad Baimao folk song sings the poverty of Shanjing village, Gaodekang's hometown, decades ago. Today, the poor and backward Shanjing village has already become a paradise for everyone, KangBo village. All the rich KangBo people said gratefully: "with the good policies of the party, we have been blessed by Gao Dekang in our whole life."

In 1999, Gao Dekang was elected secretary of the Party branch of Shanjing village with a high vote. He never forgot the responsibility of enriching the people and strengthening the village. With enterprises as the strong backing, he scientifically arranged and unified the functional areas of land, road, residence, greening and leisure. Over the past 10 years, Gao Dekang has invested more than 130 million yuan to build a modern peasant concentrated residence with 427 villas Kangboyuan, a residential area, is occupied by all the villagers in the village. Each household covers an area of 260-300 square meters. It has perfect living facilities, beautiful environment and harmonious coexistence of human and nature. At that time, the cost of the project was about RMB 270000 to RMB 140000 per household. This means that each house has to be pasted with more than 100000 yuan, and the completion of more than 400 buildings is a staggering huge figure. For a time, many staff and cadres in bosden did not understand and support them, and Gao Dekang's parents, wife and children were also puzzled for a time. However, he was not moved. He said: "bosden's success today depends on the good policies of the party and the care and support of the villagers. I wish you all a happy life

KangBo village has been completed. For hundreds of years, the scattered villagers have moved to their new houses happily, leading a life envied by the city people. Walking into KangBo village, there are small bridges, flowing water and fragrant flowers all the year round. The villas with red roofs and pink walls are hidden in the green trees and red flowers. Every family "pushes the window to see the green leaves and opens the door to smell the flowers". People and nature coexist harmoniously and harmoniously, becoming a beautiful landscape in the rural areas of Southern Jiangsu. The villager Gao Linquan talked about the situation when he just moved in: "I moved into the villa all of a sudden. I was so excited at that time. What I didn't dare to think about before was realized when I realized it!"

All of these are inseparable from the support and guidance of Gao Dekang. He never denied his identity as a farmer's son. He often said, "I am the son of a farmer and an entrepreneur trained by the party. I will always remember the purpose of the party and devote all my life to my hometown and people. " As an "old party secretary" for more than 20 years, Gao Dekang is well aware of the importance of "village officials" for rural development. He made great efforts to take root in the front line, adhere to the joint construction of villages and enterprises and the guidance of Party building, and shoulder the important task of leading the implementation of Rural Revitalization: adhere to the simultaneous development of industry and agriculture, constantly improve the industrial structure, comprehensively accelerate the construction of rich people and strong villages and beautiful villages, and enhance the happiness and sense of gain of villagers. We should actively guide bosden group to feed back the village level economy with strong strength, develop and operate projects, and transform "blood transfusion" into "hematopoiesis". At the same time, we should go deep into the grassroots to listen to the people's conditions and public opinions, strengthen the construction of civilization and rule of law, enrich the spiritual life of villagers, and make KangBo village present a new style of "rich people, beautiful village, upright style and harmonious people".

Under the guidance of Gao Dekang, KangBo village will achieve more than 11.8 million yuan of available financial resources at the village level in 2019, with an average annual income of 43428 yuan per capita, 100% coverage rate of rural endowment insurance and 100% participation rate of rural cooperative medical system. This beautiful village with a permanent population of 427 households and 1697 people has already become a veritable national civilized village, China's top ten well-off villages, and a national demonstration village of democracy and rule of law. It shows people a picture of the prosperous age of Jiangnan Water Town suitable for living, working and traveling in the new era.

02、 Industrial poverty alleviation to stimulate the endogenous power of precise poverty alleviation

Gao Dekang has been deeply engaged in garment industry for decades, and has real experience in livelihood industry and enriching industry. In his opinion, the down jacket industry has special industrial advantages across the primary, secondary and tertiary industries, which can fully absorb rural employment, accurately carry out industrial poverty alleviation and win the battle of poverty alleviation.

"Poverty alleviation should go from blood transfusion to hematopoiesis, and industrial poverty alleviation is the only way. It is a game of enriching the peasants and invigorating the economy! " As early as 1999, Gao Dekang had a unique insight into Dezhou, Shandong Province, which is known as the "Shenjing gateway". He settled the remote factory establishment in Dezhou Economic Development Zone and became the first foreign leading enterprise to settle in the development zone. He won the respect of the local government and employees with his enterprising and honest entrepreneurial style. On the night of February 3, 2008, Gao Dekang braved the snow and ran around the two international airports in Shanghai. Fortunately, he got on the international flight from Japan to Beijing and stopped at Shanghai Pudong airport. He arrived in Dezhou on time to attend the listing celebration and Spring Festival party. This kind of enterprising spirit based on sincerity and promise won thunderous applause from the audience.

Gao Dekang has also visited Gaoyou, Sihong, Xuzhou, Huaxian, Henan and other regions for many times. He has consciously rooted bosden's industry in the rural grassroots, transferred its production capacity to the rural hinterland, and built seven production bases in the central and eastern regions. This not only optimizes the group's supply chain, but also cultivates new industrial advantages, brings poverty and increases income, promotes regional economic industrial clusters and brand agglomeration, and promotes production The harmonious and balanced development of the industry chain has created more than 300000 jobs for the upstream and downstream industrial chain. "Enterprises are the backbone of industrial poverty alleviation. They can take advantage of their own market advantages, capital advantages, technical advantages and management advantages to establish poverty alleviation projects in poor areas, revitalize local natural and human resources, create poverty alleviation industrial chain, support poverty alleviation to the root, put them into practice, and drive the local people to become rich together," Gao Dekang said

In March 2018, under the leadership of Gao Dekang, bosden signed a cooperation agreement with Huaxian county government of Henan Province to build a poverty alleviation and processing production base for tens of millions of bosden down garments in Huaxian county. It is planned to invest 800 million yuan to build two central factories and 60 satellite factories, covering an area of about 900 Mu and a construction area of more than 200000 square meters, to build the largest collection of cutting, sewing, inspection, inspection and production in Central China After finishing as one of the large intelligent down clothing production base. The mode of "production base + satellite factory" makes local villagers transform on the spot and realize employment at home, which is warmly welcomed by local government and farmers. After all the projects are put into operation, 10000 local workers can be employed, with an output value of 4 billion yuan and an annual tax of 150 million yuan.

03、 Help each other to convey the strong voice of decisive victory and striving

"We do down jacket in bosden, which is to bring warmth to consumers. We hope to use the wealth created by down jacket to warm more people Over the past 40 years, under the leadership of Gao Dekang, bosden people warmed people with products and warmed their hearts with charity. They showed their responsibility and responsibility to devote themselves to public welfare and actively repay the society.

In order to better carry out public welfare undertakings, in early 2011, Gao Dekang invested 50 million yuan to establish the "Dekang philanthropy foundation" (later renamed bosden Public Welfare Foundation), which is directly under the management of the Ministry of civil affairs of the people's Republic of China. Since 2017, Gao Dekang has personally planned that bosden and China Charity Association have reached a strategic cooperation of donating 200 million yuan of materials within 10 years. The public welfare project of "love for thousands of families" jointly launched by the two groups goes deep into the deep poverty-stricken areas of "three regions and three prefectures". Each year, it donates 20000 pieces of winter clothes to the needy people in key poverty-stricken areas of the state, such as Qinghai, Sichuan, Yunnan, Tibet, Gansu and Xinjiang, so that they can truly feel the care and warmth from the society.

When he was the Secretary of the Beichuan overseas Chinese Association, he asked, "can't he donate to the overseas Chinese foundation of China after the Wenchuan earthquake?" He also said that he intended to donate 23 million yuan to build a library. After accounting for the construction assistance headquarters, he was told that it would take 10 million yuan. He gave it to Gaodekang and said, "it's worth it!" So they generously invested 10 million yuan to build the administrative office building, library and memorial square project of Beichuan middle school reconstruction project.

Poverty alleviation should first support the will, and poverty alleviation must support wisdom. Gao Dekang has always been concerned about poverty alleviation through education and personnel training. In 2018, Gao Dekang paid a return visit to Beichuan to commemorate the dead compatriots, and witnessed the transformation of Beichuan from solemn and stirring vicissitudes to perseverance and heroism. When we learned that Jiangsu Charity Federation started the counterpart assistance to build primary school education infrastructure and carried out various education support projects in Sinan County of Guizhou Province, Jiangsu Province, Suzhou City and Changshu City three-level charity associations jointly contributed 11 million yuan to the construction of Sinan County Bosideng Changba Central Primary School (including bosden donated 5 million yuan in cash). After one year's construction, Changba bosden Central Primary School in Sinan County, Guizhou Province, has been officially put into use in 2019. More than 4500 square meters of new teaching building and comprehensive building, 4992 square meters of plastic playground, 1 student canteen, and new toilet, wall, Fort, school greening and other ancillary works have been built. There are 18 classes in the new campus, which can accommodate 800 students. The teaching area covers more than 14000 people in 15 administrative villages, including 5 deep poverty-stricken villages. Among them, there are about 650 poor school-age children in 1119 poor families. It has greatly improved the school running conditions and local teaching environment of Sinan compulsory education schools, helped more Sinan students achieve their dreams, and solidly promoted education to get rid of poverty and block the intergenerational transmission of poverty. From 2019 to 2021, bosden will donate 2 million yuan in three years to support rural education in 15 townships of Liangshan Prefecture. It will provide subsidies for talent training, teacher training and education to volunteer teachers in Liangshan, support their professional development, cultivate excellent principals and excellent teachers for Liangshan District, and let children in Liangshan Prefecture enjoy better education.

Over the years, Gao Dekang has actively expanded poverty alleviation ideas and methods, targeted poverty alleviation, targeted poverty alleviation, relieving worries and difficulties, and transmitting bosden warmth. In addition, it has actively carried out the targeted poverty alleviation action of "ten thousand enterprises to help ten thousand villages" together with China glory society. From 2018 to 2020, it donated cold proof clothing with a total value of about 18 million to the poor people in deep poverty-stricken areas, and was rated as an advanced enterprise in the nationwide targeted poverty alleviation action of 10000 enterprises to help million villages in 2019. Promoted by Gao Dekang, bosden's public welfare project has traveled to 29 provinces, 108 prefecture level cities and 558 counties in China, benefiting 1.092 million poor people and donating more than 1.2 billion yuan in total.

The year 2020 is the end of the fight against poverty. The more critical the decisive battle is, the more we need to tighten the strings, fill up the oil and boost our strength. "Our generation of entrepreneurs was born in New China and grew up under the red flag. Industry serving the country and brand power are the feelings flowing in the blood," said Gao Dekang. We must, in accordance with the requirements of the general secretary, concentrate on innovation and creation, run the enterprise in a down-to-earth manner, and on this basis, give full play to the brand strength and industrial advantages, and actively practice social responsibility, so as to create new achievements and make new achievements in firmly winning the fight against poverty! "