The Green Consumption Concept Of 2020 China Textile Innovation Annual Meeting Is Deeply Rooted In The Hearts Of The People

On July 17, Hu Yueling, head of jeans and outerwear business of Lanjing group in Greater China, shared the momentum of sustainable development of fashion industry and the design change trend under the new situation, focusing on the current hottest sustainable fashion and Design Summit.

As for the concept of "sustainable development", Hu Yueling believes that "sustainable development" as a hot topic in the global fashion industry, its value concept has penetrated into the whole industrial chain including production and processing, origin protection, workers' welfare, etc., and will continue to expand to a wider range of fields.

The natural disasters caused by ecological environment and the crisis of human survival force every citizen of the earth to face this important issue. In the foreseeable future, "green competitiveness" will become a high-quality engine to promote the high-energy development of the industry after advocating healthy, environmental protection and simple lifestyle.

With the advent of the epidemic, Chinese consumers have shown the characteristics of regional green consumption, and their attention to key words such as healthy life, environmental friendliness and national confidence has increased sharply. For the sustainable development of fashion industry, the international trend from consumer psychological change shows that more than 70% of consumers pay attention to "responsibility and transparency".

Hu Yueling shared that international e-commerce platforms such as "British luxury e-commerce farfetch and luxury e-commerce" net-a-porter "have successively launched sustainable fashion projects to guide consumers to" sustainable shopping "by establishing brand rating standards; while FMCG and fashion brands have proposed higher environmental protection standards for raw material sources and supplier audit. These responses to the current trend of sustainable consumption show that Chinese brands and textile enterprises in the center of the global textile supply chain have great potential in building a sustainable supply chain. "

She concluded that China's local brands can unite with the supply chain system to publicize transparently, from material selection to process intelligent manufacturing, workers' welfare, branding / storytelling, and sustainable publicity, so as to guide consumers to "responsible consumption"; From the perspective of sustainable development of China's textile industry, we can focus on the sustainable development of China's textile industry.