Members Of The National Textile Product Development Base Visited Shenzhen Garment Enterprises

On July 16, 2020 member day of the third national textile product development base was held in Dalang fashion Town, Longhua District, Shenzhen. Li Binhong, director of the national textile product development center, led more than 70 senior managers, product developers and designers of the base enterprises to participate in the activity.

Taking the opportunity of 2020 China Textile Innovation annual conference and Design Summit as an opportunity, this activity took the platform advantages of Shenzhen Dalang fashion town to visit fansinor group, inpark fashion culture industrial park and arteco group in the form of visit and exchange. Through in-depth communication between upstream and downstream of the industry chain, it can capture brand design requirements and stimulate rich imagination and fullness Pei's creativity and precise insight expand the integrated innovation mode in the dimensions of new design, new technology, new resources and new business opportunities, so as to achieve collaborative development and create the future together.

The event is sponsored by China Textile Industry Federation and Shenzhen Longhua District People's government, and jointly organized by China Textile Information Center, China Garment Association, national textile product development center and Shenzhen Dalang fashion town construction management center.

Dream together fashion

Coming from the cradle of fashion, Shenzhen has now become a multi-functional international fashion business platform based on the gateway city along the southeast coast of China, radiating the overseas textile market with Southeast Asian textile and clothing market as the core. Its international advantages are self-evident. If Shenzhen is the "city of fashion", Dalang fashion town is the "source of fashion" in Shenzhen today. The fashion design here is synchronized with the world, and every move will bring market fluctuations.

The first station of fashion investigation -- fansinor group

Mr. Li expressed his gratitude to Mr. Li for providing a good opportunity to visit the national fashion center. As a leading enterprise of high-end clothing in China, Chen Yang, assistant to the managing director, said that the group is a large fashion clothing group company integrating cultural creativity, R & D design, brand marketing and high-end production. It owns fansinor formal wear, men's wear of fansinor Royal Club and women's wear of fansinor Royal Club. Since 2010, it has become the partner of Boao Forum for Asia and the appointed concierge clothing.

At present, the company is actively building the second phase of fansinor fashion and creative park, which is an industrial gathering place integrating cultural design, fashion creativity and Internet new retail, and has supporting facilities such as online red shop, brand coffee, catering and communication. The goal is to create a creative space with fashion culture as the development orientation and industrial chain gathering and enabling. It is planned to be completed by the end of this year. After that, Zhu Zonghua, the director of production department, led the company members to visit the fansinor Creative Industry Park, cultural museum and brand exhibition hall, and felt the pursuit of beauty and the craftsmanship spirit of meticulous carving.

After visiting the company's product exhibition hall and cultural exhibition hall, representatives of fabric enterprises have expressed their hope to visit more similar enterprises in the future. Xu Jie, deputy general manager of Wujiang Chenlong Xinsheng Textile Co., Ltd., was attracted by the fashion design and cultural heritage of fansinor, and was also shocked by the inheritance and innovation of traditional Chinese culture. "Through this visit, we will pay more attention to the development investment of Shenzhen market in the later stage. I have great confidence in Shenzhen fashion industry." Xu Jie said.

Li Fei, marketing manager of Lutai Textile Co., Ltd., told reporters, "our iron free shirt fabric is in line with the menswear concept of fansinor. With the improvement of men's wear consumption potential and the change of lifestyle, we believe that we will have cooperation in the future. Shenzhen is the middle force of Chinese fashion, and we will focus more on this huge market through supply chain integration. "

Fashion industry second station: Fashion Culture Park

The second stop of fashion inspection comes to inpark fashion culture industrial park. Walking into the park is like entering an art town. Buildings full of art enterprises appear in the sight. Liu Yonglan, CEO of Shenzhen very fashionable creative culture Co., Ltd., introduced that the industrial park is located in the immersive scene fashion art block of Dalang fashion Town, aiming to break the different barriers between the industrial parks, lay out the commercial and industrial space, and strive to create an extremely open new fashion ecology and help to create a new business card of bay area fashion. Among them, inpark London district has settled in more than 100 enterprises, covering clothing upstream and downstream enterprises, leisure and entertainment facilities.

In the inpark London area photography base, there are 600 square meters of live room. After visiting the studio, Xu Jian, deputy general manager of Jiangsu Lianfa Textile Co., Ltd., said that the company will also invest more energy in the live broadcast. It is learned that Jiangsu Lianfa is a large-scale high-tech enterprise integrating spinning, fabric, garment making, printing and dyeing, heat and power, trade and brand. It has been ranked among the top 20 comprehensive strength of China's cotton spinning and yarn dyed textile industry for many years Textile and garment industry export top 100. "But now we are only trying to broaden the market. Live broadcasting has become the norm of the whole society, and has changed the business model and trade mode. This mode of combining technology with fashion and creativity is worth learning. "

Shenzhen women's wear is very representative in the national fashion industry. The last stop of this fashion inspection is love group. Its women's wear brands "aitie" and "weimanji vimage" are all made by Marcel, the top French designer As the art director of Mar ongiu, eitie has a distinctive style of French style, fashion and elegance, while vimage has a modern, free and luxurious brand style, and has repeatedly won "China's top 10 women's wear brands" and other fashion awards at home and abroad.

General manager Li Zhikun said that love always believes that quality is the key to brand development. They pay close attention to product quality, from production equipment to fabric procurement, from production standards to system testing, and always pursue excellence. In addition, Aitai also pays attention to the selection of suppliers and the implementation of brand superposition. As a result, it has accumulated a number of high-quality suppliers with high loyalty, forming a complete set of high-quality and efficient supply chain, and consolidating the quality cornerstone of products. In this regard, Taizhou Yunzhi embroidery Clothing Co., Ltd. designer Wu Haoming agreed. According to the introduction of high-end fabrics such as lesetal and luxetal, the company mainly deals with foreign women's clothing brands. "In recent years, there is hope that the company will cooperate with Shenzhen in terms of new fashion brands." Wu Haoming said.

In the face of the ever-changing industrial environment, the innovation ability of clothing enterprises has changed from optimizing their own resources to integrating system resources. Guided by market demand, the innovation system is rooted in a series of closely connected horizontal and vertical innovation sources. Through the flexible and dynamic deep collaboration among the participants of the industrial chain, the open innovation with comprehensive competitive advantages can be realized. Through the form of field visit and mutual learning and interaction of excellent brand enterprises, this member day activity has given full play to the advantages of the base platform, further deepen the understanding between upstream and downstream enterprises of textile and garment production chain, and jointly promote the new development of the industry.