The Value Of Live Broadcasting Has Become More And More Prominent. Keqiao Textile Enterprises Have Gone Out Of The Minority Into The Mainstream

"Look at this starlight in my hand. It's a new product developed this year." Mr. Zeng Qixiang, the general manager of Textile Co., Ltd., is also in the same scene. "Last year's live broadcasting is still very strange to me. This year, because of the epidemic situation, I realized the necessity of live broadcasting." Zeng Qixiang told reporters with a smile.

In the Textile City, more and more textile enterprises like "Tongyi textile" have begun to penetrate into the development ranks of b-end live broadcasting, and the market value of b-end live broadcasting is gradually emerging, becoming a new competitive highland in the post epidemic era.

Enterprise live broadcasting: from showing itself to enabling growth

This year, under the catalysis of the epidemic situation, C-end live broadcasting has set off an upsurge of "nationwide live broadcasting with goods". C-end live broadcasting refers to providing services or products for individual users, which can be understood as "live broadcasting with goods" in popular sense, while b-end live broadcasting refers to providing live video services for enterprise users.

"Because the demand of the enterprise side is relatively complex, in addition to the marketing point of live broadcasting with goods, b-end live broadcasting focuses more on assisting offline sales through various means such as drainage and promotion, so as to achieve the purpose of online and offline interactive development." According to the relevant personnel of global textile network and online Textile City, b-end live broadcast not only meets the business purpose of enterprises, but also provides enterprises with digital learning technology and digital marketing solutions, which greatly improves the development momentum of enterprises.

Liu Weiwei, general manager of Zhejiang Jiutian Benniao Textile Co., Ltd., through the live broadcast activity, showed the purchasers a variety of color spun fabrics that fit the current fashion trend, and gained many interested customers. It is understood that Zhejiang Jiutian Benniao Textile Co., Ltd., invested by fenghuangzhuang technology, was established in 2014 and is an innovative company mainly engaged in global textile fabric chain supermarkets. At present, the company owns many fabric brands, such as fenghuangzhuang, Tianyige, Baibian, aokun, jinpenguin and yinpenguin, among which "fenghuangzhuang" is a well-known trademark in China. Over the years, the company with far ahead of the sales and tax, stable position in the industry leader. "Due to the epidemic situation, offline promotion has been hindered this year, and enterprise live broadcasting is a new marketing channel." Liu Weiwei told reporters that after the epidemic, the company considered that the offline docking was not smooth, and specially provided one-to-one live service for core customers.

B end live broadcasting will be the next blue ocean

In order to break through the dilemma brought about by the epidemic, this year b-end live broadcast ushered in high-speed growth, and many enterprises accelerated the layout of digital transformation of this new track. "In the live broadcast, we not only recommend new products, explain products and match trends, but also hire models to show them to customers in the form of sample clothes, so that customers can understand the characteristics of products more intuitively." Liu Weiwei said that with the increasing normalization of live broadcasting, enterprise live broadcasting has gradually become an important mode of enterprise marketing. In the next step, the company will establish a live broadcasting team to fully open up and deeply integrate online and offline channels, so as to further expand market share.

As an e-commerce platform for textile industry, global textile network and online Textile City have been focusing on enterprise live incubation since the outbreak of the epidemic. "Affected by the epidemic situation, many large-scale offline exhibitions have been moved to online" cloud "this year. Cloud display, cloud docking and cloud negotiation have become new trends." Han Chong, CEO of global textile network and online Textile City, said that the platform made full use of its own advantages, grasped the direct broadcast outlet and took the lead in breaking the situation online. It launched a series of "zero" online live service projects, such as cloud exhibition, cloud live broadcast, cloud docking meeting, cloud publishing, cloud classroom, etc., to boost enterprises to use b-end live broadcast to develop diversified online marketing channels.

Industry insiders believe that b-end live broadcasting is a new marketing model, which can be used to connect with large-scale activities, conferences, salons, lectures, enterprise training, product release and other application scenarios. In contrast, traditional offline activities can only cover the live crowd, while b-end live broadcast can expand the potential customer group in addition to the target group, which greatly balances the interests of enterprises, customers and platforms, and is an important driving force for enterprise revenue growth. B-end live broadcasting will be the next blue ocean, and its market potential can not be underestimated.