Baoxiniao Will Launch Capsule Co Branded Series In Cooperation With PRONOUNCE

Recently, Baoxiniao announced that it will cooperate with PRONOUNCE, the pioneer brand of Chinese designers, to jointly launch the joint brand series of autumn and winter 2020 capsules.

"Joy" culture has always been the cultural element of the Baoxibird brand, which embodies Chinese people's yearning for beauty and hope.

As the first avant-garde designer brand of Baoxibird cooperation, Zhou Jun and Li Yushan, the two founders of PRONOUNCE, spread their emotional thinking rooted in the heart of every Chinese people, and used design language to integrate brand DNA elements with the "happy" culture of Baoxibird brand.

It is reported that this series will be released dynamically in August.

Public data shows that PRONOUNCE is a men's wear brand founded by Zhou Jun and Li Yushan in Milan in 2016, and later set up a studio in Shanghai.

Baoxiniao Holdings was established in 2001, and its main business is the research and development, production and sales of brand clothing. It has established three production bases in Yongjia, Wenzhou, Songjiang, Shanghai, and Hefei, Anhui. Its product categories cover all kinds of men's clothing, including suits, trousers, shirts, jackets, sweaters, casual pants, and so on. The company implements the development strategy of "one main line, one auxiliary line, one vertical line and one horizontal line", and adheres to multiple brands in the main clothing industry. At present, the brands owned or represented by the company include Baoxiniao, HAZZYS, Camicissima, lafuma, Dongbolini, Yunyi Intelligent, Baoniao, etc.

In 2019, Baoxiniao achieved an operating revenue of 3.273 billion yuan, up 5.24% year on year; The net profit attributable to shareholders of the listed company was 210 million yuan, up 305.28% year on year.