How To "Touch" And "See" In The Fabric Market "Cloud Live Broadcast"?

Although the "live broadcast" has become a hot word in Guangzhou's clothing industry this year, but according to the type attribute, the live broadcast is mainly "fire" in the garment market and the major clothing brands, and some fabric accessories distribution centers haven't deeply felt all this. Senior designer told reporters, "because the surface accessories must see the entity can make accurate judgement, it is essential to touch." However, all media reporters recently learned that, as the source of fashion, Guangzhou International Light Textile City, the leading enterprise of surface accessories market, took the lead in starting the live broadcast and made a breakthrough in the form of "exploration shop" which is closer to the C side.

According to the reporter's understanding, the textile city has shown a breakthrough imagination fabric market to many people in the field. In the lens, the densely populated, wholesale market of cloth has changed into a commercial building like shopping mall, which has a wide range of fabric products. The shop decoration does not lose to clothing stores, and even has its own characteristics. When the reporters visited the scene, some of the shopkeepers who participated in the previous live broadcast said that the fabric shop could not only store colorful cloth samples but also show more high-quality garments. "Of course, every store has its own exclusive secret. Through this live room, we can let more people know our characteristics and make sense."

In fact, the direct seeding of the fabric market in the fashion upper reaches is a bit boring for the C end if it is only a shopkeeper. The director of the live broadcast project of the textile city told reporters that the "spinning City cloud live" campaign also invited famous designers as the anchors to lead the audience to visit the special shops in the city, explore the current trend of fabrics from a professional point of view, explore the latest fabric technology with the fabric industry leaders, and transmit the upstream message more efficiently and accurately.

For example, designer Shao Shiru, she told reporters that when participating in the live broadcast, she would pay more attention to show and describe the touch of the fabric to the live shot. "Many designers can not participate in the fabric purchasing work personally because of their work relationship. This is a pity, and the live broadcast of the textile city can help designers solve this regret." She believes that if the breakthrough of "live + exploration shop" can be "normalized" in the future, it will become a bridge between downstream accessories such as accessories market and designers, and it is also the key to further promote the development of fashion industry in Guangzhou.