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FSZS Forum Agenda Focuses On The New Trend Of Post Epidemic Fashion, Releasing The New Potential Of The Industry.

2020/6/30 16:16:00 2

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Fashion Shenzhen Exhibition World Service Network Focus On Fashion

From the fashion Shenzhen exhibition July exhibition and...

6/ days

Potential energy, that is, the energy stored in a system.

It does not belong to any individual, but is shared by objects interacting with each other.

Facing the double impact of the economic environment and the new crown epidemic situation, the garment industry is facing unprecedented challenges and opportunities. From visual sales channels, marketing methods to the supply structure and business mode behind, every business entity is facing the pressure of accelerating adjustment. We need intuitive information exchange and resource interaction more than ever before. At this time, the industry contains enormous new potential energy.

　　 Fashion Shenzhen Exhibition The joint authority and industry representatives, through the analysis of market and practical cases, broaden the boundaries of cognition for business operators from the point of view, from the present to the future, and help them achieve business inspiration and solutions for sustainable development.

2020 fashion Shenzhen exhibition -7 monthly Exhibition

FSZS Forum

Taking "new potential energy" as the theme

Divided into 4 sections

Consumer new market / industry change

New power / planning new retail business (Butterfly news open class)

Instant scan, appointment Forum

Focus on Industry New trends and new trend of fashion

Release energy together!

　　 New consumer market

Ba Lina Ali Lo Dy 2021 global consumer lifestyle

　　 Trend Publishing

Time: July 4th 13:30-14:30

Venue: No. 9 hall, Shenzhen Convention and Exhibition Centre (Futian)

focusing

1. leading four trends in 2021 consumption trends

2. characteristics and lifestyle of consumers

3. consumption expectation and aesthetic tendency of consumers

4. analyze potential business opportunities hidden behind social phenomena.

5. precise positioning, rational formulation of enterprise strategic decisions

　　 Industry change

Under the global epidemic situation

Survival rules of domestic clothing market

Time: July 4th 14:50-16:25

Venue: No. 9 hall, Shenzhen Convention and Exhibition Centre (Futian)

　　 Part 1 keynote speech 14:50-15:50

　　 Chen Lingmei:

Intellectualization and digitalization, transformation and upgrading of garment industry

　 Wang Yuting:

Turning danger into machine, how fashion brand can take advantage of content marketing breakthrough

　 Cold Yun:

How can 0 yuan start communities and efficient operation communities?

Part 2 discussion session 15:55-16:25

　 Topic of conversation:

How can the garment industry survive and break through under the epidemic?

New power of e-commerce

Using visual marketing thinking

2 weeks to achieve double shop performance

Time: July 5th 11:30-12:00

Venue: No. 9 hall, Shenzhen Convention and Exhibition Centre (Futian)

　 Focus:

1. using visual marketing thinking to create super store IP

2. borrow the store IP, develop private area traffic, fission absorption powder.

3. build a membership system and turn fans into long-term members.

　 New consumer market Field down

How does Xiao Hong Book create a breakthrough in brand growth?

Time: July 5th 13:00-13:30

Venue: No. 9 hall, Shenzhen Convention and Exhibition Centre (Futian)

Focus:

1., the new wave of consumption is coming.

2. small red book style new marketing, the advantages of rolling traditional marketing

3. in-depth analysis of Xiaohong book on clothing brand growth marketing case

　 Clothing business

How to cash in the shaking platform

Time: July 5th 13:40-14:10

Venue: No. 9 hall, Shenzhen Convention and Exhibition Centre (Futian)

　 Focus:

As one of the four demands of the nation, clothing industry is changing its selling mode. Jitter can apply the advantages of intelligent technology such as byte beating, data traffic and content ecology to marketing, providing brand marketing services under different scenarios, helping brands continuously interact with target audiences and providing motivation for brand to achieve marketing objectives.

　　 Pursuing dreams:

Two years from zero to jitter clothing category first.

Time: July 5th 14:10-14:40

Venue: No. 9 hall, Shenzhen Convention and Exhibition Centre (Futian)

　 Focus:

1. from 0 to clothing category 1, several important nodes experienced by the code of the Lola code.

2. how to choose the right plot to attract fans' attention during the early stage of jitter?

3. the three winning operations of the roller code in the operation of jitter.

4. future layout of the Rolla code

　　 Lane Bryant

How to break through the 5G platform with the help of Jingdong platform

Time: July 5th 14:50-15:20

Venue: Venue: Shenzhen Convention and Exhibition Centre (Futian) 9.

　 Focus:

Panoramic display of Jingdong fashion industry layout and women's clothing category planning, interpretation of designer brand day, OEM brand Heng Yuan Xiang and other successful practices behind Jingdong platform, released new store incubation, fashion brands and designers to support policies, small white merchants with Jingdong platform in 5G air gap to achieve word of mouth and sales of double breakout!

　　 Fashion Shenzhen exhibition X butterfly news open class

How did the buyer's shop sell 100 million yuan annually?

Time: July 6th 10:30-11:30

Venue: No. 9 hall, Shenzhen Convention and Exhibition Centre (Futian)

　 Focus:

How can a buyer choose a supplier? What is the purchasing process of a professional buyer? What is the supplier management of a buyer? How can a buyer improve his performance through supplier management? How can the supplier meet the buyer's needs? Answer the "one hundred thousand reasons" for the buyer.

　　 After the outbreak

How should the commodity plan be adjusted?

Time: July 6th 11:30-12:30

Venue: No. 9 hall, Shenzhen Convention and Exhibition Centre (Futian)