The Situation And Consideration Of The Economy Of Live Goods And Stall In Textiles

Under the new situation of network economy and the limited flow of anti epidemic, a new mode of commodity display and marketing, namely, "live goods" and "stalls", are booming in the market. Domestic demand has been stimulated and consumption has been improved. Then, what is the sales situation of the textile direct broadcast goods and the stall as the main form of operation? The author grasps some information trends by watching the live broadcast and understanding the relevant businesses and customers.

First of all, the new sales form has the power to attract consumers' attention. Such as clothing, bedding, home textile supplies, and so on, this is the main line of regular circulation under the daily line and line, in the current hot live with goods quality speed as usual. The textile dealers of a three line city recently broadcast live online, then set off to the busy market to set up stalls during the night market. Instead, they sold a batch of needle and cotton fabrics, and the author became the purchaser of two OEM products. Because the business was fast and the business was good. The textile dealer hired several people to help them in the booth. According to its introduction, there is no simple reason for the impact of direct broadcasting and large well-known platforms and sales efficiency of general merchants, but this is a simple and simple reason. But because of the market driven influence of fashion trends, it is also more positive than traditional supermarket supermarket counter style sales. However, from the trend analysis, the live goods will not continue to be hot and will become one. Kind of normal.

Secondly, the value orientation of live goods and stalls is mostly low and medium. Merchant introduction and I am concerned that the commodity value of live broadcast goods and booth business is mainly middle and low grade commodities, and there are few high-grade commodities with high price. As the two OEM garments I bought, it was a sweater and a pair of sports shorts, and only two yuan (39+59). Because it was suitable for walking at night and at home, and the price was not too expensive, I readily bought two pieces. Like me, people have similar ideas about consumption, and at best they have so much money that they can not afford to buy too much. This fully reflects the essential attributes of market operation and consumption characteristics, and has been accepted and accepted by more business and consumption fields.

Once again, live goods and booth management call for rational care. As a fashionable and innovative mode of sales promotion, the direct broadcast of goods and the business of booth has shown many advantages. But we should also take care of new things in a rational manner when we rush forward and blossom everywhere, so as to promote their stability and achieve better development. In the communication with operators, consumers and my careful observation, I think there are several points that should be noticed. First, the display and promotion of commodities should be worthy of the name. They must not be considered to be carrying goods or selling online, but the quality price difference is too large. Two, consumers should not blindly covet cheap and blindly purchase, pay more attention to the convergence and practicability of the price and value, and the basic quality state, and avoid remorse afterwards; three, the government and relevant departments should strengthen policy guidance and supervision support so as to make good things run and run well. 。 It not only opens the market for products with guaranteed quality and service guarantee, but also makes the new mode of commodity circulation more lively, convenient and orderly.