168 Keqiao Enterprises "Cloud" Canton Fair Show Their Demeanor

The 127th Canton Fair was opened in June 15th. The "cloud" Canton Fair will last 10 days, with 50 exhibition areas in 16 categories and 1 million 800 thousand exhibits on the same line. 168 enterprises in Keqiao, including "wooden forest", "golden cicada cloth", "Wynn warp knitting" and "Kell sea dress", have taken the opportunity of this Canton Fair to increase online marketing channels and open up new market opportunities.

As the largest textile base in China, Keqiao enterprises have been "frequent customers" of the Canton Fair. On the first day of the Canton Fair, the live broadcasting rooms of the Keqiao enterprises participating in the exhibition were "online without interruption". Many of the salesmen of the enterprises turned into anchor players and joined the three teams to fight for orders from overseas merchants.

"As a foreign trade export enterprise, we uploaded more than 500 products online on the early stage, and we will display the newly developed blanket products to customers such as Germany and Italy." According to the general manager of Shaoxing two egg Textile Co., Ltd., Gu Jun branch, the company specializes in opening 24 hours live rooms, and over 10 salesmen work in shifts. In the background of "cloud exhibition hall", the company also specially arranges customer service personnel on duty to ensure that buyers' consultation questions can be recovered at the first time.

In the view of some Keqiao enterprises, this participation in the online Canton Fair is more likely to take advantage of this opportunity to "train soldiers" and optimize the reserve of talents, so as to prepare for further promotion of online promotion. Located in Qian Qing's "poetry van Ni" is the old face hole in the Canton Fair, general manager Gong Jiansen said that the Canton Fair is more important for them to carry out brand publicity, display their strength and grasp the needs of customers.

"As an industry and trade export enterprise, ordering is a slow process. Many customers know us through the Canton Fair, and then talk to us slowly." Gong Jiansen said. It is reported that the company was founded in 2006, the production of curtains, window decoration products are deeply loved by European consumers. In order to welcome the online fair, the company specialized outside professionals to train live personnel. "The first day live broadcast is good, there is a certain flow, many customers come to consult." In Gong Jiansen's view, because it is the first live broadcast, there may be some imperfections, but a good start.

"Since the Canton Fair was launched, we have visited some of the Keqiao enterprises, and obviously feel that the awareness of online marketing is getting stronger and stronger." District Commerce Bureau officials said that more and more enterprises in Keqiao want to increase their independent innovation and optimize their products.