Goose Fight Together To "Evolve" Tencent "Bar" Social Networking Business

"Goose spell" quietly on the line for more than a month, but has not been warm, "goose" Tencent finally decided to make a transformation. Recently, WeChat officially launched the "group store" function. It is reported that this function is a new shopping mode of "sharing" and "promotion". Tencent hopes to add its new functions to WeChat and continue to expand its business matrix.

Specifically, WeChat's "group store" function is based on the Tencent goose spell. The goose spelling is a C2B based electronic shopping platform launched by the Tencent. The main user group buys discounts, and the main products are mainly inexpensive daily necessities, but there are also some digital products and some large household appliances.

According to user feedback, from the end of 4, so far, the experience of goose spelling has not been very good. Program page is relatively simple, no search function is recommended by the program, there is no perfect after-sales service system, resulting in this product is not very hot now, and even businesses appear half a month turnover of 0 single status.

Perhaps in order to save this product, "group shop" was born. The media has learned that if you want to open WeChat "group store", users must share the entry link through the "group store" option in the "goose spelling" mini program. After clicking links, the users can officially open, and the first person to share the entry link automatically becomes a shopkeeper.

According to reports, shopkeepers can get rebates through group shopping. "Group stores" automatically send red envelopes every day. When group friends spend 100 yuan in group consumption, they can also open group spike functions and get better prices at lower prices. The products in group stores are provided by goose.

This means that for small and micro businesses without small programs, they can also achieve direct conversion from group to small program in the group, plus rebate, or attract more users, so that the goose's "sense of presence" is stronger.

In fact, it may have been the experience of many times losing the electricity supplier, which left a shadow to Tencent. Prior to this, WeChat and Tencent did not give any support to the traffic. Instead of actively searching for "goose to fight", ordinary users had no other visible official entry to guide the entry, and even merchants were exceptionally low-key.

However, it is worth noting that the Tencent seems to have returned to the electricity business track. Before the function of "group store" was launched, according to media reports, the Tencent QQ team sent a tweets entitled "QQ purchase, invite you to measure". The contents are three new functions of "QQ shopping", "QQ group window" and "live shopping".

The media has learned that QQ is a shared social electronic business applet, the latter is the current electricity supplier new mode, and the other is the QQ group's additional function.

The focus is on QQ's purchase. The game is based on a collection of many small programs as the carrier. The user only needs to create a drawing or applet to share with his favorite products (add up to 3 items at most each time), and allow his friends to buy the goods. He can get commission from himself, and the commission can be made in the QQ wallet.

On the one hand, the QQ purchase on the line has made up the Tencent QQ traffic channel, plus the goose spell, Tencent's two largest traffic king will work together to complement each other.

But on the other hand, at the present stage, QQ's electricity supplier system is not perfect and has yet to find out its own way. So whether it can succeed or not is still unknown; the goose spelling is also without its core competitiveness, so it is difficult to carry the dream of Tencent's electricity supplier.

It is undeniable that Tencent's social networking business dream has never stopped pursuing the pace, the business matrix is expanding, and in the future, perhaps through internal competition, at least one product will be able to kill the siege.

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