In 2019, China'S Top 100 Fashion Retailers Released, Hai Lan'S Home, Semir, Anta And Others.

2019 the total sales revenue of the top 100 fashion retailers reached 732 billion 840 million yuan, of which the total revenue of apparel, footwear, footwear, home textiles and top 100 enterprises was 485 billion 202 million yuan, up by 30% over the same period last year, much higher than the total retail sales of similar enterprises above designated size (2.9%); The total revenue of gold and silver jewelry and top 100 enterprises was 192 billion 815 million yuan, down 2% compared with the same period last year. The total revenue of 100 top 100 enterprises with skin care and beauty cosmetics was 54 billion 822 million yuan, down 33% compared with the same period last year. The total revenue of 100 top companies in skin care and beauty care category dropped sharply, mainly because last year's list of two hundred antelope companies and the upper US group two dragons enterprises did not enter the list because they did not disclose their revenue in 2019.

In the top 100 list, in 2019, there were 6 enterprises with over 9000 chain stores (43200 for Shanghai, 13000 for Anta cosmetics, 12943 for Semir, 10169 for Dadong, 9905 for Semir and 9500 for BELLE footwear), an increase from last year. Gamma group and Dadong group are 2019 new entry companies. In 2019, there were more than 5000 stores and more than 12 enterprises in the chain.

From the online sales ratio of the top 100 retailers, the proportion of online sales accounted for less than 10% of total revenue has been disclosed in the 60 enterprises that occupy the online accounting situation. The number of enterprises that account for 10%-30% is 31, the number is the largest, and the proportion of enterprises accounting for 30%-50% is 7, accounting for more than 50% of the royal family, the perfect diary and the second, all of them are skin care and beauty cosmetics enterprises. From online sales, 44 of the 56 enterprises that have disclosed online sales accounted for less than 1 billion of online sales, accounting for a large proportion; 5 companies with online sales of 10-30 billion; 4 20-30 sales of online sales; three sales of more than 3 billion online sales: Semir, BELLE and Lining, all of which are apparel, footwear and home textiles enterprises.

In terms of offline layout, top 100 business data show that fashion retailers accelerate the strategic cooperation of shopping centers, pay attention to the outlets of ortre Lai and develop various channels under the line. Semir Group continues to promote the upgrading of local channels, actively cooperate with famous chain shopping centers, and promote the upgrading of the quality of street concept stores and experiential shops. Taiping bird group has continuously strengthened the main channel status of shopping centers and department stores, rapidly promoted the development of outlets, and continuously optimized street stores channels. The total retail sales of shopping centers and department stores accounted for nearly 60% of the total retail sales. The shopping center exceeded the department store for the first time and became the highest retail channel. The retail sales of outlets rose by more than 40% compared to 2018, accounting for 3.81%. Hai Lan's home continues to optimize the layout of its stores, and strategically cooperate with key chain shopping centers, focusing on expanding the emerging consumer market, optimizing inefficient street stores and improving the ability of stores to resist risks.

In the top 100 enterprises, nine of the enterprises with more than 5000 chain stores have disclosed the number of direct, franchisees and franchisees. Through analysis, it has been found that except for BELLE International Group, other enterprises are using agents and affiliation as the main expansion mode to layout the domestic market. Higher consumption demand growth in three or four tier cities, lower rents and labor costs, and more shopping centers have become the factors that attract fashion retailers to push the market down.

Lao Fengxiang has won the three or four line market through franchising. After listing, Zhou Dasheng accelerated the layout of franchised stores in the three or four line market, and with the brand influence of the first and second tier city outlets, it formed a strong leading role in the three or four line cities' franchised stores, and finally formed a nationwide jewelry chain network system with the three or four line cities as the main body.

UNIQLO values the efficiency of sunken market stores, and will speed up the opening of stores in the two or three tier cities in the future.

The most potential growth potential for skin care and beauty is also the three or four line sinking market. Take the perfect diary as an example, in the low line market, there is a proportion of consumers who are equal to the first and second tier cities. Perfect diary three line city store in store area and design, selection and so on and first, second tier city stores almost no difference, part of the three line city store sales performance has exceeded brand expectations.

The distribution data of the top 100 enterprises headquarters show that more than 70% of the business headquarters are concentrated in Guangdong, Shanghai, Zhejiang and Beijing. Jiangsu and Fujian are the second echelons of the top 100 headquarters. It can be seen that the overall layout of China's fashion retailing industry is biased towards the economically developed areas in the eastern and central regions, and there is a larger imbalance between the regions. At the same time, it also reflects that there are many problems in China's fashion retail market, such as the lack of brand resources, the improvement of commodity cost performance, the strong homogeneity of goods, and so on. At the same time, it also reflects to some extent the difference of the local government's development and guidance to the fashion retail industry, industrial cluster, brand strategy and talent structure.

The new crown epidemic has a major impact on the offline store operation of fashion retailers. According to the survey results of the top 100 survey on the "2020 business development plan", 24 effective sample enterprises will increase investment in digital innovation applications this year, followed by product development design and supply chain investment. Half of the enterprises choose to increase investment in offline channels this year. From the point of view of marketing input, digital marketing and live broadcast are the most popular options for businesses.

In terms of investment in enterprise digitalization and technology application, the membership system and customer service are most valued by enterprises. Meanwhile, over 50% of enterprises indicate that they will increase digital investment in channel construction, commodity selection, store operation, organization and manpower.

Of the enterprises surveyed, 42% of the enterprises surveyed believe that sales can maintain the same level in 2019. 33% of the enterprises believe that sales will continue to rise steadily. 25% of the enterprises believe that sales will be affected by the epidemic in 2020, and the proportion will fall from 10%-30%.

A kind of Appendix: Top 100 China Fashion Retailing Companies in 2019-2020 years