Can The Stall Economy Save The Textile And Garment Market? Where Is The Order Growth?

After the outbreak of an epidemic, grief and depression, the global economic recession, a large number of enterprises and factories went bankrupt and closed down. Many people were unemployed at home and demoted. At this time, the "stall economy" came into being.

In recent years, the clothing industry has entered a low threshold and small investment, but faced with consumers, the market competition is fierce, inventory is difficult to digest. From the changing trend of clothing, shoes, hats, needles and textile products retail sales in China, we can see that in 2010 -2017, the value of retail sales of clothing, shoes, hats, needles and textiles in China increased year after year. After 2018, under the influence of macro-economic slowdown and trade war, sales of clothing, shoes, hats, needles and textile products were shrinking. However, through nearly 8 years of struggle, it has nearly 3 times, from 587 billion 420 million yuan to 1 trillion and 455 billion 660 million yuan. Retail sales in 2019 were 1 trillion and 351 billion 660 million yuan, up +10.81%. In 1-4, clothing, shoes, hats, needles and textile products retail sales value was 305 billion 700 million yuan, up -30.81%. Clothing retail sales of 216 billion 720 million yuan, up -32.83%.

Returning to the textile and garment industry, there is a counter attack on overseas epidemic. It is not desirable to rely on foreign exports to stimulate the economy. In seeking the growth point of domestic sales, the consumption of the stall economy or the new opportunity for the market. In the night market culture and the booth consumption, summer clothing, home textiles, shoes, socks, head rope and other objects are the main products. With the low price below the shopping malls, the people's purchase desire should be pried up, so that they can meet the needs of people who are buying carefully. There are even spiritual children involved in the live broadcast, online and offline two. At present, the home textile and garment industry has more stock in the anti season, and the consumption of booth will stimulate its inventory digestion.

In May 25th, the Shanghai municipal administrative law enforcement bureau's guidance on optimizing the business environment was issued to support small shops to carry out the "external stall" business, promote the economic development of night markets, cooperate with the local government and relevant management departments to set up night markets scientifically, and guide the night market to implement the management subject and implement the commercial autonomy. In addition to Shanghai, recently, Chengdu, Xi'an, Hangzhou, Zhengzhou, Nanjing, Qingdao and other places have offered to release the "stall economy" and "night economy" to stimulate local consumption recovery. Ali 1688 released the "stall economy" assistance program to provide an all-round purchase and operation support for over 30 million "stall owners". Tencent's WeChat payment announced that the platform for more than 50 million small and micro businesses issued the "national store fireworks program", the digital policy helps small and micro businesses. The Jingdong released the "star fire" stall economic support plan, which plans to serve millions of convenience stores and millions of households.

With the support of the policy and the support of everyone, everyone has a heart to heart. But what is the best selling place? The data show that the hottest category of the "stall economy" is the daily necessities, underwear, digital, beauty makeup, home care, toys and so on. The top three buyers of related categories are Guangdong, Zhejiang and Jiangsu provinces. I believe that the spread of the economy will involve the textile and garment industry segments, such as socks, shoes and hats, underwear, clothing, etc., these areas will be blowout development. At present, foreign trade is difficult, and the economy is spread out to open up a new breakthrough for the sluggish textile industry.

Of course, this stall is a little different from those at the end of last year. It is more because the epidemic can not provide enough jobs for the society. Therefore, some people who can not find jobs temporarily can make their own efforts through the way of stall. At the same time, they also play a certain role in stimulating domestic demand. In all commodities, the low cost of clothing and wide audience has always been an important part of the stall economy. When part of the idea of putting up a stall, the first time I think of clothes is also. If you want to sell clothes, you need to buy them. The demand for the terminal can drive the whole textile industry chain.

A dyeing factory official said that the orders in the factory have obviously increased recently, from one or two days ago to 200 thousand meters in the daily warehouse and 500 thousand meters to the daily warehouse. Most of the warehouses are regular products, though they can not be fully opened at the moment, but the situation is not much better than most orders in most of the first half of this year.

Of course, we can not be overly optimistic about the improvement of orders for a short time. On the one hand, the next few months are still in the traditional off-season of the textile market, even if the stall economy has promoted part of the demand, but it can only serve as an auxiliary sales means, and the index is not effective. On the other hand, the development of the epidemic situation is still not optimistic. If the epidemic situation is not effectively controlled in a day, foreign demand will not return to normal one day, and this will take a long time.