Toy Bench, Sunshade, Underwear, Beer, Crayfish, All Kinds Of Stalls.

In June 3rd, Zhejiang Yongqiang, a listed company of A shares, said Zhejiang Yongqiang said, "in regard to the management of stalls, we may consider selecting a straight rod umbrella / dropping umbrella".

The next day, the company was trading on a word.

In the eyes of the company, the company's sun shading shed, shelter, folding umbrella and other products can be used for stall business.

As a result, the company made a statement in the morning and the stock price went up in the afternoon.

In twenty-first Century, the business reporter reported that the whole A share market was once again caught up in the boom of the market from Monday, and the areas involved continued to ferment. From the initial market share to the special car on Wednesday, then to Thursday's beer, crayfish and sunshade, the "big pieces" of the summer stalls have already come together.

The concept of stall has almost become a universal card. From the May helmet to the hot market in June, the hot topic of friends circles will soon become a hot spot in the two tier market.

This magical journey will bring different attitudes to the capital market and different participants.

The imagination of conceptual diffusion

"The logic of the stall concept is that the A share market has the lack of certainty of growth, so if we can see potential growth, we will get two level market recognition, even if we can only see one to two quarters of growth." A broker from Chengdu commented.

The concept of market stall can be called magic.

At first, the first thing to start was shopping mall stocks, such as 002187.SZ and Mao Ye Tian Di.

Among them, the largest number of five consecutive trading shares, but the company's initial trading is not firm until Tuesday only the first "one board".

Since then, with the gradual warming of the topic of economic attention in the booth economy, the recognition of the two tier market for the stall concept stocks has been increasing.

On Wednesday, a hot article from Wuling special vehicle, Wuling wing, was opened to sell freight cars - the stall economy regular army. "Thoroughly opened the link between the stall economy and the capital market.

The whole process is dramatic.

On the same day, as the article was forwarded in the circle of friends, Wuling Automobile (0305.HK) pulled up rapidly in the afternoon, and the intraday increase was over 120%.

The next day, the Hong Kong stock market continued to soar, equivalent to "a good copy" for the company's two days brought nearly 1 billion Hong Kong dollar market value growth.

Driven by Wuling Automobile, Di Ma shares with cooking and catering business opened its trading limit.

Since then, the topic of booth economy has been widely detonated.

According to the twenty-first Century economic report reporter, as a listed company, the interactive platform also ushered in the investors' questioning, and took the opportunity to rub up the hot spots. The business appeals behind them were quite thought-provoking.

For example, 002277.SZ recently lagged behind Guang Bai shares. The company said on the interactive platform on Wednesday, "the outer Plaza or street access of the store can be used to develop the night market economy under the standardized management of the government departments."

Another example, Zhejiang Yongqiang said on the same day, "as far as the management of stalls is concerned, we can consider selecting a series of products such as straight rods / umbrellas, folding shed / sunshade shed, including metal chairs and tables, which are suitable for outdoor use."

"Indeed, some people come to inquire about the sales volume of the company's products. Seldom have they talked to some friends of the company before." A responsible person of the company revealed.

By Thursday, almost all of the "stalls" appeared and were noisy in the capital market.

According to our statistics, Lingsha's shares, selling toys Gao Le shares, selling beer Yanjing Beer (000729.SZ), and even running the crawfish's National League fisheries all limit.

"It can be clearly seen that different enterprises have different appeals." Beijing a listed company secretaries interviewed said frankly.

Even the slow half does not matter, as the Zhejiang Yongqiang's stake in the morning just said "sunshade shed, shelter canopy, folding umbrella can be used for stall business", the stock price in the afternoon still touched the limit.

Why is the concept of stall so hot?

The "stall economy" provides a low cost trial and error for the middle and low income groups. The cost is low, the efficiency is high, and the consumption can be driven from the bottom, and the effect may be better than the form of consumer coupons. Market participants were interviewed.

The logic is that they are fed back to the two tier market, and some companies can get higher valuations under the current promotion fee environment. The market depends on their imaginary space, but not their performance.

The ship has gone half way?

After the spread of the concept of stall to many subdivided industries and companies, the power of speculation will gradually weaken, and some stocks have shown a bit of fatigue.

Friends of the Arab Israeli joint stock market on Wednesday, the next day fell nearly 1.5%; followed by the "sun umbrella" of the shares yesterday failed to close, rose 8%; on the same day, Huiquan beer opened.

"Many stocks on the concept of stall, in fact, belong to the food and beverage sector, which has already accumulated considerable gains in the wake of the rise of consumer stocks." Some people admitted to our correspondent about risks.

Take beer industry as an example, in May this year, Zhujiang Beer and Tsingtao Brewery rose by 23.12% and 19.98% respectively in the same month.

It is reported that the first batch of continuous stall stocks has entered the clarification stage, which includes several days, even the board of the hundred group, silver capital shares.

3 night announcement of the 100 largest group, the company's Hangzhou collection market does not involve the concept of "stall economy".

The company said frankly, "the Hangzhou Collectible market is an integral part of the traditional business of the company. In 2019, the company achieved an operating income of 918 million yuan, of which the rental income of the outdoor market in the Hangzhou Collectible market was about 3 million 100 thousand yuan, accounting for a small proportion."

Yin Du shares said that the concept of "stall economy" related to the proportion of terminal customers accounted for a smaller proportion of the company's sales, lower gross margins, and is not expected to have a substantial or significant impact on the company's future operating revenue and profit growth.

Although such statements may not be able to achieve immediate results, the cumulative increase in the short term is also not conducive to continued upward trend.

From the data point of view, this year's A shares focus on three major sectors of medicine, biology, technology and consumption. The market is mainly led by Shanghai Stock Exchange and domestic institutions.

"Stall concept stocks are more dispersed, lack of industry policy guidance, mostly for regional encourage night consumption mainly, and this kind of concept theme hype is also difficult to get the approval of institutional investors." Beijing a listed company secretaries admitted.

One easy to overlook the details is that in the process of the rise and spread of the concept booth this week, the number of seller reports from Wind research library is very small.

Most of the conceptual reports on stalls are duplicate articles, market reviews, and some "hot spots" of public brokerage firms.

Lack of public funds to participate in the concept of stocks only rely on hot money private equity drive, how far can it go?

On the day of the deadline, some experts made public statements that the stall economy might impact commercial real estate development, and suggested charging management.

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