US Group Alipay Mutual Exploration Hinterland Love Kill Again Upgrade

20 years ago, the Internet was not yet popular. Some people once performed a behavioral art "not going out, relying on the Internet for a week". 20 years later, the Internet was everywhere, and the behavior of two weeks of isolation under the epidemic has become the collective daily life of the Chinese people.

In this nationwide home operation, takeaway and online payment have become the basis for many people to live on. Now, the leaders in these two fields, the US group and Alipay are also playing a big game of mutual love.

Today, media reports say that the "monthly payment" of the US group version, which has been running for nearly a year, is about to be launched in two days. Through data comparison, in a month's time, only one item of food and beverage consumption can be saved by at least 55 yuan per month than the other payment tools.

In fact, "monthly payment" is also upgraded from the previous "pay" service.

In September last year, the US group launched the "pay" service, almost entirely against the ants. At that time, there was news that the "pay" service was not in the early stage or the profit path was taken.

Today, the "pay" service will officially end operation and upgrade to "monthly payment". This also means that the US delegation will go deep into Alipay's hinterland, and will have perfect credit score and flower business.

While the US regiment is shining, Ali is not idle. Alipay is upgrading its organizational structure.

After 2 months ago, Alipay announced that it was upgraded to the world's largest digital life open platform. Today, there is news that Alipay set up the search department for the first time and transferred the original search product director, yuan Yuai bin, to "No. 1".

Yuan Huaibin is the man who has led the construction of "thousands of thousands of faces" and launched a strategic section like "guess you like" and "have good goods". Nowadays, as Yuan Huaibin is in charge of Alipay search business, the focus of search business revision is also toward intelligent and personalized search.

What is intelligence and personalization of search? In other words, there are thousands of faces. This is the goal that Alipay mentioned earlier when it was upgraded two months ago.

With the upgrading of Alipay and the revision of search business, a large number of local life service businesses are changing. Takeaway, travel, hotels and so on are all included in the changes of Alipay.

But just now, the news of the US Edition and the Alipay search business were all on the same day. As the US group and Alipay go deep into each other's hinterland, this love drama will also be upgraded again.

Why are these two called love killing?

As we all know, the US group now stands behind Tencent as a major shareholder. But at first, Ali was more favored than the Tencent. In the B round of the US group and the C round of financing, there are Alibaba figures.

Once the younger brother left himself and moved to the embrace of Tencent, it is now worth breaking hundreds of millions of dollars in market capitalization, and it firmly sits the position of China's third largest Internet Co.

Such a beautiful group and Ali can not love each other to kill.

For the US mission, with the achievement of the market value of 100 billion dollars, its rivals in the field of local life services are hard to come by. A series of services such as takeaway, hotel and travel will also provide help for "monthly payment". For regular users such as takeaway, movie and other local life service users, the US group version of flowers is undoubtedly a great attraction.

For Alipay, with the brand new upgrade, the intention of the US group is becoming more and more obvious. With the hunger, word-of-mouth, box horse and other businesses on Alipay's all through, Alipay has become more and more open, and its services are becoming more and more complicated. Search business is an important part of Alipay's combing and intelligent recommendation for users.

Today, Ali is far behind the US mission in the field of local life services, and the US group has only just started in the financial field. This showdown between the Internet rookie and the old strong will be more and more white hot. Not to mention the Tencent behind the US regiment, or Ali's old rival.

But no matter how wonderful the killing of Alipay and the US regiment is, how tortuous the process is. For users, the best use of products is always the best. From this point of view, no matter whether the introduction of the US version or the upgrade of Alipay, it seems that it has not done enough.

On the micro-blog platform, on the topic of the US group version, the voice that does not look good occupies the majority.

In today's Alipay, micro-blog, a search box = random door, most of the comments are too complicated for Alipay. Obviously, it seems that there are a lot of complaints about users in terms of users' beauty or Alipay upgrade.

Because of this, for the head Internet companies, how to achieve business expansion and user experience should be emphasized when upgrading and constantly introducing new functions.

20 years ago, the Internet was not yet popular, and the convenience it brought to people was obvious. 20 years later, the Internet is everywhere. Who is the one who finally won the user?