To Create The Industry Of The Leisure Pants Industry Empire Cheng Wei Full Confidence.

With the advent of Internet information 5G, the field of garment industry has entered the age of differentiation. The future market will be a world of hegemons with the ability to integrate resources. Enterprises with integrated resources will lead the direction of the fashion industry, and how will most of the small enterprises without integration of resources be able to survive?

The editor of the world service website believes that without the ability to integrate, it is necessary to make preparations for integration. No matter whether you are at the end of the industry chain, you have the chance to survive. Only you must have enough strength and focus on subdivision products. Cheng Wei clothing does not know if you understand that a clothing company that focuses on casual pants for twenty years, because he is dedicated, he must be professional. After the death of the journalist, he learned a secret enterprise. Wang Cheng, the leader of the costumes, was young and handsome.

A young man who is very focused no matter what field he enters, he talks about his hobbies in the exchange. He once liked fishing very much at one stage. In order to master the fishing techniques, he dreamed about it at night. He suddenly thought of it and got up to go to the river to catch it. He persevered in doing a good job. Now, he brought his team of hundreds of people for twenty years. One day, it is really a casual pants man! Fortunately, today, our reporter interviewed Wang Cheng, chairman of Cheng Wei dress, and heard him say so.

Wang Cheng said that he has come from Anhui to Humen for nearly 20 years, and has come to Humen. This hot clothing has also been created by me, and I am now leading the team and those young people who are very fond of dressing up to fight with me.

When it comes to the impact of the epidemic on its own, Wang said that the first thing I thought about was the customers, some of the well-known brands in China, the first time customers contacted and communicated with each other, the impact on the sales of products, the orders that we placed before or after the previous year could be cut off or canceled, and so on, including some of the funds that might be ready for shipment may be delayed, including the payment of these customers and so on. It still has a great test. But in the face of difficulties, we must try to find ways.

So in early February, we contacted all the employees of our company. The first one was working at home. The second contact was to sort out whether all orders were not ordered, not cut or not on-line. We should cancel the cancellation and then reduce the loss for the customers. This is also especially reflected in the epidemic situation between our suppliers and customers. We should actively resolve these problems, probably after mid February, when the government department informed us that we could formally approve and start the project. We will immediately organize all our employees. Of course, I would like to thank all the staff in my company. Indeed, they are still very strong. They will be able to return to our company for the first time at the risk of the epidemic. We can arrange all the orders we mentioned just now. This is our production order. Of course, if your order is small, it will also be great for our production company. Pressure,

In the early February, we would think that since we ourselves would also like to make normal production of capacity without risk, our protective measures are still better. We arrange all the personnel in production in a orderly way, that is, we will make the April orders ahead of time for all previous goods, that is, the goods in spring are basically not produced. Then we will ensure that our summer products are made ahead of schedule, so that we have no great influence on our production capacity. Instead, our main task is to let employees return to normal production. You know, I have just said that our employees are still very strong, and I am very grateful to them for the first time to actively cooperate with the company to come back to work and resume production.

In March, there was a certain impact on export sales, but in fact, we had returned to normal at that time, because we mainly aimed at the domestic market and basically returned to normal. After March, we began to make the list of goods for sale in summer. We basically did away with the wave of spring clothes. Then we did the work in advance in summer, and we turned the list forward one month earlier. Basically, we didn't have much impact on the production, but we solved the urgent need of the customers. The first is that we may have some big ones. It is also very understandable for the brand customers to ask for the delay in payment of the goods. So basically, in May, it is basically normal for all our customers or ourselves.

　　 World Wide Web: it is worthy of being a big company that has been working for so many years. It has made a rapid response under the epidemic situation, so that customers can greatly reduce losses and increase customer loyalty. We understand that your company has been doing for more than 20 years, and has been doing casual pants products. This industry also has a certain reputation, and then there is a stable cooperative customer group. Next, how do you want to proceed?

Our original intention of making trousers is actually very simple, because my wife is a research and development designer, so when we started our business, we were doing all kinds of products, but then we started with the starting point of a small customer. The same reason, because we think customers at that time thought that the company I found might be unprofessional, expensive, uneven in quality and style, and did not know how to pick the style, then at the very beginning, I and the company studied or we changed the strategy.

We concentrate on doing the same thing and do it well, so this is the original intention of our leisure pants category at the time. In order to solve the problem, we need to solve the needs of our customers. Actually, as a service provider, we have always positioned us as a service, and a good customer is our essence. It is to solve the problem of a customer's difficulty in selecting money, the speed of shipment and the price performance ratio. 。 In fact, now we are small brands or big brands in our country. We all want to have good products and cheap prices, so through decades of precipitation, we have our own very core and competitive resources.

For example, our fabric can find the most cost-effective products in our market at present. I can customize directly from cloth shops and factories, and I can get first-hand resources, that is, the popular resources of fabrics. The first is on fabrics, and the second is product development. Product development is my design team. They have been producing products in this leisure field for so many years. I know the product very well, because my design team is only doing casual pants, and the company's design team often goes to some large exhibitions or market insights at home and abroad, so developing this piece can solve many problems existing in many brands, especially those who make online brands. Their designers may draw more pictures in the office. These development resources may be limited to the network, but we can raise resources in every possible way, including our own development, we will go to the market to find out the most popular things in the market, and we have cooperation with many related consulting companies.

We have more advantages in production and production. Most of our customers want to solve the problem of inventory. Inventory is a fatal point for an enterprise. Whoever can solve the inventory can gain advantage in the market. Therefore, we are able to solve the problem of small orders to dozens of orders, regardless of the size of your customers, and the cost performance is definitely high. In this case, it is especially suitable for some Brand Company trial forms, to see if the design styles can be sold well. If I can't sell, I will lose dozens of items, and it doesn't matter. If the products are sold well, they can be horses. We will have a team on the supplementary list, and our workshop is the same. The group will assign several people to make small bills. If the product becomes tens of thousands or hundreds of thousands of pieces of explosive products, we will have a solution as well. Because our production is a production group. I invested in a large factory in Guizhou last year. In addition, we have three or four large quantities of orders, and we also have to cooperate with our factories.

For example, last year there was a case where a domestic brand had a product that needed 120 thousand products, but the requirement was to be produced in a month. In normal terms, it was very urgent to produce so many pieces of goods in a month. I called all the factories and collaborative factories of the company, and the fabrics were also stocked for a long time, so they could be delivered immediately. So we quickly turned the bill, and finally we delivered it in only 28 days. So we have precipitated for more than ten years what we want to do now, the core or the way we will go in the future, that is, we want to serve more famous brands at home and abroad. Let him only need to pay attention to your sales on casual pants, and you can rest assured that you can give them to Cheng Wei.

The diversity of design, the flexibility and speed of shipment are the characteristics of our brand. Would you like to ask if you think brand culture is important for a company? What have we done in promoting the brand culture of our company?

This is actually very important, because the promotion of a brand, including the culture of an enterprise, is closely related. We will focus on several aspects of the brand promotion of our own casual pants.

First, we will let customers think about the category of casual pants. Our aim is to enable consumers to wear the most cost-effective casual pants, which is the original intention of our brand. I don't want many brands because they have historical precipitation and high added value, but the culture of our brand is to let the public find trousers that are suitable for their own style and cost-effective. We only do casual pants. All of us are professional in this category. The products of the company are suitable for consumers of all ages. Of course, we can not say that everyone wears our brand products, but as long as you choose the products of Cheng Wei, you choose the most cost-effective East West.

　　 What do you think is the pillar of supporting the development of an enterprise? It is similar to brand culture or design style.

In fact, the most important thing to support us is to go further and further. The most important thing is to do well in our internal strength, because from the product point of view, it must be the quality of the product. If the quality is not good, just like a Pyramid, if you do not lay the foundation stone, you will build up a higher level someday. So we must strictly guard against the strict quality control in this aspect. We should let the price be cheaper. If you compromise, it may be very difficult for you to improve it again. So this is also a principle of the company, that is, we can give customers the greatest benefits in the condition of constant quality.

　　 World service website: OK, thank you, Mr. Wang, for accepting our interview today. In the end, Mr. Wang can use a sentence to make an advertising campaign for your company on our platform.

Our company is doing casual pants products. If you choose some large Brand Company at home and abroad, as long as you choose Cheng Wei Garments Co., Ltd., you will surely bring more wealth.

The reasons for the recommendation are:

Advocate craftsmen spirit, support national brands, promote local industries, and help the resumption of labor to make contributions to the national employment.