Nike 15 Countries Restart Operation! Baocheng Group'S Biggest Loss In 50 Years!

Sporting goods factory Nike 14, said the 15 countries of the United States, France, Germany and Brazil have resumed operations. Footwear giant Baocheng has suffered the biggest loss since its establishment.

01Nike most stores restart

Sporting goods factory Nike 14 said that 15 countries, such as the United States, France, Germany and Brazil, have resumed operations, but warned that the previous global stores will hit sales in the fourth quarter of this fiscal year (as at the end of May). Nike also said that e-commerce has been strengthened to meet online orders.

In the region, 40% non self operated stores in Europe and the Middle East, 15% in Asia Pacific and Latin America, and 5% in the United States have been opened.

In addition, sales partners, including department stores, have begun to resume business.

Nike chief executive Donajo (John Donahoe) said in a statement that by May 14th, the self operated stores in Greater China and South Korea had been fully opened, and more than 95% of the sales sites were resumed. Although the market traffic is still lower than last year's standard, the strong demand on the Internet has made up for the sale of some stores.

Nike announced the closure of the global market in March 15th to prevent the spread of the epidemic. In the 3~5 months, Nike global stores only had 5% to 40% stores. In addition, the cancellation of many sports events will also impact the revenue of the season.

02 the biggest loss since Baocheng was founded (51 years).

Global footwear giant Baocheng (9904) has been hit by the new crown pneumonia epidemic in the first quarter of the first quarter, with the biggest loss since its establishment and its net operating loss. Fourteen point one three In the first quarter of the year, Baocheng still paid profits, which was attributable to its net profit after taxes. Eleven point eight six Billion yuan, annual reduction 59.4% EPS Zero Point Four Zero Yuan.

Affected by the new crown pneumonia outbreak, Baocheng's first quarter revenue is Five hundred and ninety-four point four eight Billion yuan, annual reduction 22.4% In terms of operating sector, the two core businesses of footwear manufacturing and sporting goods retail and brand agency account for the proportion of combined revenue in the first quarter. 63.9% And 35.8% The proportion of other businesses is 0.3% 。

Bao Cheng pointed out that footwear manufacturing business revenue decreased annually. 11.7% It is mainly due to the implementation of closed city control and delayed return to work in China, spillover effect and impact on the supply chain operation of the manufacturing industry. Some raw materials are in short supply, which has a significant impact on the production and shipment of factories outside China and beyond China.