Flexible Development Of Vietnam'S Textile And Garment Industry

In order to fight the Covid-19 epidemic and implement social isolation measures across the country, all export activities have been stagnant, leading to difficulties in the domestic textile and garment industry. However, in addition to traditional products, many enterprises are actively developing, producing and launching new products. This reflects not only the flexible reflection of enterprises facing the epidemic situation, but also the opportunity to promote the development of the domestic market and provide workers with stable employment opportunities.

Rich product style

Pei Desheng, manager of marketing department of Vietnam No. ten clothing company, said that when the Covid-19 outbreak broke out, the supply of raw materials from China was temporarily interrupted, and the enterprises did not produce raw materials. When the supply of raw materials was restored, the main export markets for textiles and clothing, such as the European Union and the United States, were closed for epidemic prevention. All kinds of difficulties have a negative impact on the operation of enterprises. In this dilemma, the company actively develops and produces antibacterial cloth masks and medical protective clothing. So far, the above products not only have a solid foothold in the domestic market, but also obtain large quantities of goods from foreign enterprises, which helps stabilize the company's revenue. Mr. Pei Desheng said with pride: "with its own path of development, the No. ten clothing company has been through difficulties to maintain nearly 12 thousand laborers' work and income."

In line with the government's sixteenth directive, the company concentrates on the production of antibacterial mask, liquid drop mask and fashion antibacterial mask, and can prepare for summer clothing production. So far, the company has resumed operations in 120 stores throughout the country and is offering high-end products at any time. In addition to traditional products such as shirts and European trousers, the company has introduced many new products. Its style and color are rich, and uses various materials and styles to keep pace with Vietnam and the world. The above products are made of silk, flax and natural fibers, which are harmless to the environment and consumers.

Ranvente, President of TNG investment and trading company, said that in order to reduce the difficulties caused by the Covid-19 epidemic, the company began to produce and provide affordable antibacterial masks and medical protective clothing. In addition, the company has focused on developing and introducing shirts and office clothes with styles, materials and materials. The company also set up a fashion center specializing in developing and designing fashion styles. Due to investment and development, the company's domestic revenue grew by more than 20% over the same period last year. So as to provide stable employment opportunities for more than 1.6 million labourers. When evaluating the development of the domestic market, Gao Yu Xiao, vice president of Vinatex, said that in addition to the export market, Vinatex and its member companies have invested continuously in the past 10 years to enhance their production and meet the needs of the domestic market. Many companies build their product brand, product and service quality is rising, the price is reasonable, satisfy the social production and consumption demand, and build the distribution system nationwide.

Build international trademark

People's demand for clothing and food, especially fashion, has been increasing, attracting many international companies with financial strength and global distribution system to invest in Vietnam. At present, more than 200 foreign brands appear in the Vietnamese market, providing high-grade products. Although most brands have just joined the Vietnamese market in three years, their growth level is impressive. The annual income is as high as trillions. The most representative ones are Zara, H&M, Uniqlo and so on. Aware of the competitive pressure imposed by foreign enterprises, Pei Desheng, manager of marketing department of Vietnam No. ten clothing company, believes that domestic enterprises face challenges and opportunities. This is when they make a scientific assessment of the consumer's response to the brand, thus making appropriate adjustments to the strategy of product development, consumer proximity and service. The representative of No. 10 clothing company is confident that with the advantages of extensive distribution system, resources and funds, the company can compete equally with famous brands in the world.

Vinatex vice president, Gao You Xiao, said that Vinatex has been developing the fashion center system, aiming at developing new channels for product promotion and promotion for all enterprises, especially small and medium-sized enterprises. On the other hand, the textile and garment retail market has always been a dispersive market, many of which participate in the supply of more and more sources of supply. At the same time, there are few authoritative brands. Therefore, building a brand that won the favor of consumers is one of the important strategies, aiming to occupy the potential and tap the huge domestic market. Vietnam has signed many free trade agreements in the past 10 years. A negative aspect is the influx of foreign goods and goods into the domestic market. This means that the difficulties faced by domestic enterprises are doubled, and the fear of losing market share in the domestic market has gradually become a reality.

In the face of the pressure exerted by international brands, if the domestic enterprises want to succeed, they must explore a distinctive way of development. Based on the results of the market, choose the niche market that is suitable for them, resolve the difficulties and pressures of capital, technology, design, and human resources, and formulate plans to shape the brand image and give consumers the core value. We should solve the problem of producing raw materials at an early date, ensure the origin of products, shape the international brands of Vietnamese made garments, focus on investment, improve technology, enhance productivity, and adopt technologies that consume less energy and treat the environment well. At the same time, in line with the spirit of grasping opportunities, wisdom and investment, and sustainable development, we will give impetus to new investment activities.