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YISHION Once Again Changed Its Business Scope To Increase Its Research And Development, Production And Marketing Business.

2020/5/14 11:31:00 159

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In May 10th, the vice president of the China clothing association and Dongguan YISHION Group Co., Ltd. changed their business scope, increased R & D production and marketing operation caps, bandages, labor protection supplies business, and technology import and export business. The industry believes that the new business scope of YISHION group is due to the need for protective products in the market, and also because of the group's own transformation.

Prior to that, YISHION group has increased second kinds of medical devices, medical masks, protective clothing, medical goggles and medical protective mask business in its business scope in February 3rd.

Soon after changing the scope of business, YISHION group began the production of protective products. Public information shows that in February 10th, YISHION group completed more than 300 square meters of 100 thousand level medical standard production environment factory transformation, 3 medical mask production lines were installed in place and began trial production mask. At the same time, YISHION group has also upgraded the 100 thousand level medical standard production environment to another more than 1700 square meters factory, installed protective clothing production line, and is expected to produce more than 5000 sets of medical grade protective clothing daily after completion.

It is understood that YISHION group was founded in 1997 in Humen, Guangdong, a famous clothing city in China. It is a large modern garment manufacturer integrating brand management, product development, scale production and marketing. Its brands include YISHION, Y:2, teebox and YISHION children's clothing.

Like Metersbonwe, JEANSWEST and Semir, YISHION group is also a popular clothing brand in the streets and shopping malls. The official website shows that in 2006, YISHION group entered the Asian market and developed business in over 20 countries and regions, and became the only designated leisure apparel brand in the FIFA World Cup (FIFA) 2006 World Cup. As of 2015, YISHION group had 6000 stores.

In terms of channels, YISHION group started off by offline sales, and developed by franchised mode to take the wholesale route. As early as 2011, YISHION group began to enter Tmall and Jingdong platforms. But two years later, YISHION group halted the "YISHION" brand e-commerce business, and withdrew from online sales. At that time, the industry believes that YISHION group offline e-commerce business is due to intense conflict online and offline. YISHION group said in an interview with the media that it wants to increase investment in e-commerce and continue to make bigger and stronger online shopping mall. Subsequently, YISHION group launched the brand A21 for Tmall and Jingdong platform.

Compared with Semir, Metersbonwe and other casual wear brands, A21 online performance is relatively weak. Official flagship store data show that A21 has the highest monthly sales volume of more than 25 thousand on Tmall platform, while Metersbonwe's highest monthly sales in the official platform are over 90 thousand, while Semir is more than 100 thousand. In micro-blog, Xiao Hong and other online platforms, YISHION and A21 are rarely seen.

Industry experts said that the new business scope of YISHION group has three main considerations: one is the need for protective products in the market, the other is YISHION group's own production base needs, and the three is for YISHION group's own production plant to facilitate transformation. Three.