Keqiao: Joint Efforts Of Government And Enterprises, Trade, Three Production, Rapid Recovery

When the "post epidemic era" meets the "May 1 holiday consumption", the shopping malls and markets of Keqiao urban areas have seized business opportunities and transformed them. Through the innovation mode of Red Net anchors with goods and online vouchers and offline consumption, the consumption potential has been fully released, and the consumption of small spring has been welcomed.

It is understood that the first day of May 1, Keqiao Wanda Plaza passenger flow reached 100 thousand passengers, sales amounted to 8 million yuan, and hundreds of brand stores were gratifying. These data reflect the strong driving force of consumption to stimulate economic growth and stimulate the holiday economy "a pool of spring water".

Organization of the 4 network red anchor with goods

Deep integration of apparel and apparel market online and offline

"Baby see, ha, this kind of children's clothing is very skin friendly with all cotton material, and the design is cute and cute, so it's very suitable for children at home." On the afternoon of May 1st, a live room was set up on the first floor hall of the clothing and clothing market of China Textile City. Onokazu, a red anchor, was "crying out" the high quality product of "market protagonist" before being broadcast live by Taobao.

It is understood that, in order to reduce the impact of the epidemic, restore market sentiment as soon as possible, lay a solid foundation for the next stage of investment promotion, and the clothing and clothing market has organized a theme "May Day Shopping Festival" which is "good to meet and different from May". In addition to the lucky lucky draw of WeChat's circle of friends and the consumption of 100 yuan to participate in the online lucky draw and the on-site scanning code, the market also specially invited many professional anchors, such as Yi, Shmily, Onokazu and Jay, to take the goods in the market, breaking through the restrictions of time and space in traditional sales.

The leading actor of the "child protagonist" said that he had been running children's clothing in Keqiao for 12 years and had his own independent brand, "ladder". "Net red anchor" introduced our store's new children's clothing through the live broadcast. This sales mode is the first time, it can recommend to more than 10000 people at the same time, the effect is very good. Later, we will try our own live broadcast and open up a new blue ocean.

"Through online live promotion, we should cultivate market operators to set up advanced marketing concepts, guide operators to develop new modes of online and offline deep integration, further expand sales channels, and promote the implementation of the new marketing mode of" offline shops and online online shops ", and speed up market cultivation and development. The head of the clothing and apparel market of China Textile City said that there were 4 live broadcast events during the May 1 period, and more than 15 million people were sucked in by the live show. "Next, we will make full use of the advantages of the 3A class tourist attractions in the market, take the initiative to make changes, and let more people experience the pleasure of offline shopping in the way of issuing market shopping coupons."

600 bills of consumption 50 yuan a day.

Keqiao Wanda Plaza sales ushered in "small peak"

Darry Ring grew 886%, 361 degrees year-on-year growth of 625%. In Wanda's May 2nd good news, reporters saw more than 100 brand stores in Keqiao.

According to the latest data, Wanda Keqiao store sales totaled 14 million 580 thousand yuan in from May 1st to 2nd, an increase of 9.6% over the same period last year. Keqiao Wanda Plaza officials said that the first day of the May day passenger flow reached 100 thousand passengers, although the flow of people on the line dropped slightly compared with the 13 people in previous years, but sales ushered in "small peak", especially clothing and catering.

It is inseparable from a series of positive initiatives in Wanda Plaza. As early as April, Wanda Plaza launched a nationwide consumption coupon totaling nearly 200 million yuan. The May Day holiday started a new round of consumption. From May 1st to May 31st, consumers of the 320 Wanda Plaza again issued 4 million 288 thousand vouchers for Wanda Plaza, amounting to 50 yuan, amounting to over 200 million yuan, benefiting nearly 5 million merchants.

"Keqiao Wanda Plaza has more than 60 clothing and apparel merchants and more than 40 catering business participants. In from May 1st to 5th, the original 400 50 yuan vouchers were adjusted to 600 50 yuan coupons each day. Consumers participated in the small online big turntable or offline shop. Keqiao Wanda Plaza officials said that after winning the prize, the public can get 100 full 50 yuan food coupons or 200 full 50 yuan shopping coupons, and the coupons can also be used for overloading store discounts.

In addition, in order to make the consumers enjoy the pleasure of online shopping, the shopping mall of Keqiao wandering in the mall of WeChat will also launch the "good live broadcast room" which will bring together several exploding commodities and special good things to achieve the zero distance interaction between merchants and consumers. During the May 1 period, more than 20 merchants participated.

In May 1st, "Hua Ze Ye", a new residential building on the third floor of Wanda, is one of them. "Our shop specializes in making puffs. In May 4th, we conducted a live broadcast on the small procedures. There were 5 puffs participating in the activities, bringing about double growth of traffic and sales." Hua Ze ye Keqiao shop manager Ni Dong er said that he is very optimistic about the development prospects here.

Government and enterprises join forces to stimulate the economy

Stimulating demand, accelerating consumption, upgrading quality and expanding capacity

Although the epidemic has brought a great impact to our regional business, the district government has introduced support policies to enhance the confidence of enterprises. In late March, the Keqiao District canteens stopped serving lunch for 3 days, and encouraged 2000 officials to go out for dinner. At the beginning of April, with the issuance of the first round of consumer vouchers in the city, many people poured into restaurants and restaurants, and actively carried out local medical recuperation activities, so as to make Keqiao trade three produce a rapid recovery.

On the basis of the 180 million consumer coupons issued by the city in the May 1 holiday, large businesses in our district took a variety of promotional measures to expand holiday sales, and vigorously promoted the holiday economy under the premise of actively preventing and controlling the epidemic situation. Reporters learned from the District Commerce Bureau, according to the key monitoring of 8 shopping malls supermarket sales data show that the May Day holiday 5 days to achieve sales of 42 million 36 thousand yuan. The sales of comprehensive shopping malls are the first place in Wanda Plaza, and the total sales volume is 23 million 825 thousand yuan in the 5 day. The sales volume of supermarkets is the highest in Yonghui supermarket, and the sales volume is 2 million 723 thousand yuan, up from the same period last year, up 16.48% from the same year.

"Opening the shop on the front-line is only a supplementary marketing channel, and the live broadcast is more about the technical promotion means of enterprises and shopping malls, but in the future, these will become the strategic development measures of the new business mode." District Commerce Bureau officials said that they will join the jitter of the next official, aimed at small and medium-sized enterprises to open vibrato shop and enterprise blue V certification to support resources.

The industry believes that in the post epidemic era, promoting the development of new consumption on line and integrating online and offline is of great significance to boost economic momentum. While accelerating the development of the online economy, we should also promote the upgrading and upgrading of consumption, enhance the brand and quality of products, and cultivate new consumption that is spawned in the prevention and control of epidemic diseases.