And HELLO KITTY Cross-Border Joint Name DX Once Again Take Advantage Of Super IP To Show Brand Power.

A few days ago, HELLO KITTY and DX jointly launched the series, and new in the whole country.

DX brand is the first high street trend brand of Shanghai Mu Feng Industrial Co., Ltd., founded in 2015. It is a high street fashion brand that reflects the current life of young people. It is committed to creating a new generation of young consumer groups who love fashion and lifestyle. The brand name comes from the combination of the word DEFINE (definition) and X (unknown), and draws inspiration from the X gene.

"Define the unknown with new concepts, annotate the trend of the future." DX, the chief executive, has been sharing in the city salon sponsored by the winning business network: borrowing super IP and highlighting brand characteristics has always been one of the brand development strategies of DX.

In the course of DX brand development, it has joined hands with super IP many times and has made good market feedback. For example, DX's first cross-border crossover has chosen the "speed and passion 8" that movie fans and brand customers match. This series takes the movie as the inspiration, integrates the fashionable elements, transforms the lasting movie sentiment into the tidal current slogan, and creates the new IP that the individual wears. Finally, "speed and passion 8" won 1 billion 230 million dollars in box office results, and the IP joint product has also been sold well, and it has been a great success.

In addition, DX has worked in partnership with Japanese artists Chris and Avenger League 4, and the products have achieved good sales results.

This joint series with HELLO KITTY combines the cool image of Hello Kitty and the landmark street style of DX brand. In the aesthetics of classic product design, it integrates the ingenious inspiration of street style, full of youthful spirit and hip-hop attitude.

In terms of product style, it also has a sense of fashion. It not only creatively integrates popular culture elements such as graffiti art, electronic music, hip hop sports, but also makes full use of young people's innovative and bold expression techniques to make DX's clothing design stand alone in many brands.

In this series, DX outlines the classic image of Hello Kitty in a dazzle of coloured colors. It combines different forms of logo letters, and is bold and avant-garde. The whole design shows the free style of the street. It highlights the cool and multifaceted nature of the street, dark colors collide with many colors, and strong visual impact releases the super A atmosphere, which adds bold and creative vitality to the street breeze.