The Department Of Stomatology Is Slow To Resume Work Only After The Re Visit, And The Emergency Organ'S Self Rescue Industry Will Soon Shuffle.

In addition to catering and cinemas, the medical industry is also affected by the new crown pneumonia epidemic.

After the outbreak, on the one hand, the number of admitted patients was reduced, the performance decreased, and so did the medical and nursing income. In addition, some hospitals themselves have tight funds and have appropriately adjusted the bonus coefficient and assessment methods.

Among these, stomatological clinics with a strong market are the first to bear the brunt. Under the influence of aerosols, oral chain enterprises under pure lines are likely to go through a longer period of cold winter, which also brakes the whole oral industry and accelerates industry reshuffle.

"Department of Stomatology itself is more active in social practice, and the difficulty of returning to work is also the largest. At present, there are two kinds of investment providers in the community. Financial investors and strategic investors may have a round of investment exit at present. But in the long run, social medical practitioners still have long-term development space. Zhuang Yiqiang, director of Guangzhou Aili hospital management research center, told reporters on twenty-first Century economic report.

Department of Stomatology hard to resume work

Compared with other departments, Department of Stomatology rehabilitation is particularly difficult.

In many areas, medical beauty, stomatology and other specialized medical institutions are still on the list of restricted rehabilitation. Some areas require private dental clinics to give every patient a new crown pneumonia nucleic acid test.

During the course of dental treatment, specialized equipment such as high-speed turbine dental handpieces and oral scaler will produce a large amount of water mist, droplet or aerosol when working. If patients with latent period visit the doctor without knowing the situation and perform oral diagnosis and treatment, they will easily lead to the spread of the epidemic.

"Taikang Bai Bo stomatology has more than 200 stores in the country, after structural adjustment, some cities in February zero income, the overall decline compared to the same period last year." Taikang Bai Bo oral CEO Zhu Zhenghong previously said.

In addition, operation problems also plagued private clinics.

The income of dental institutions still relies mainly on orthodontic, planting and other high value consumer items. If it is only to deal with re visit and emergency treatment, it will obviously not solve the crisis faced by oral chain.

"At present, a large number of dental clinics only deal with emergency, and have previously undergone implant, orthodontics, root canal therapy and other referral clients. These are not high profit items for dental clinics. " A private dental clinic told reporters on twenty-first Century economic report.

In this regard, CEO, Julia, also said that during the period of consultation, the company only paid employees' salaries, but after the consultation, a series of expenses, such as rent, marketing expenses and purchasing materials, came one after another.

The outbreak of new crown pneumonia has also dampened the spending power of some middle class, and the demand for high price items such as orthodontics and planting will be greatly reduced.

Accelerate industry reshuffle

The outbreak of the new crown pneumonia has put the brakes on the entire oral industry.

Over the past few years, the field of oral medicine has gone through a period of crazy expansion. Under the support of capital, the industry players opened the horse race enclosure mode, from one place to many places, from clinics to stomatological hospitals, and the stomatological chain under the draught reached its climax in 2018.

Happy oral CEO Sun Yanceng recalled to the media that the happy dental team at that time could not wait to spread across 50 cities in China. But the reality of the deterioration of the financial statements awaken the dream people. The rapid expansion and off-site replication brought the trap of "no profit from sales".

On the one hand, due to the low customer recognition of new brands, the investment expansion period of long distance stores is long. Even large oral health care chains are relatively cautious about expanding outside the region. Since the development of stomatological chain, companies that rely solely on capital driven expansion have basically failed.

During the introduction and promotion of modern root canal therapy and porcelain teeth technology, the dental industry has triggered a chain fever.

In the two years after its financing in 2007, Jiamei stoma has expanded its stores from dozens to nearly 100 homes. Then, due to massive losses and tight funds, chain stores soon closed down. So it retracted the "base area" back to Beijing. Taikang Bai Bo was the head enterprise in the country to achieve large-scale development through self building or acquisition stores, but up to now only more than 200. Store.

In addition, the cost of dental clinic is high, among which rent, doctor, procurement and marketing are the main cost items. In general, the ratio of a dentist to a dental chair is 1:1.5. With the increasing number of dental institutions, the demand for dentists in the market has increased sharply, but the dental gap in the market is still very large.

According to the statistics of the health statistics yearbook, as of the end of December 2016, the total number of Chinese dental practitioners (including assistants) totaled 167000 people, with an average of 12 dentists per 100 thousand population in China, while the number of British counterparts was 4.5 times that of China, while that of the United States was 5.2 times that of China.

Under the demand and supply relationship which is in short supply, the salaries of dentists are also rising. Before that, private clinics paid 5 million of their monthly salary in terms of doctors' salaries. In addition, in order to solve the problem of obtaining customers, the cost of marketing investment of dental institutions has risen sharply, which accounts for about 15-25% of total revenue.

Cost control is what all chain companies need to do. However, in terms of control costs, large chain organizations do not necessarily have advantages. For materials, chain organizations are generally unified and formal purchase channels, but monomer clinics require less materials and more flexible channels, and there is a big difference between the prices of parallel imports and the prices of regular channels.

In order to solve these problems, some organizations have to break their own arms to save themselves, sell some expensive clinics to reduce their losses, and some of the more advanced oral chains have been looking for new chain models.

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