Under The Impact Of The Epidemic, Men'S Clothing Is Also Not Good Enough To Sell.

In April 9th, the leading representative of Fujian men's men's Clothing Co., Ltd., China Li Lang Co., Ltd. (hereinafter referred to as "China Li Lang") announced in April 9th that the retail sales of "LILANZ" products in the first quarter (calculated at retail value) decreased by 40%-45% compared with the same period in 2019.

However, China also expresses that retail performance data do not directly constitute, represent or represent the overall income or financial performance of a group.

Earlier, the annual report released by China in 2019 announced that the outbreak of the epidemic had a heavy impact on the retail industry. Although the company's retail performance was strong in January, the total retail sales in the first quarter were expected to fall by more than 40% over the same period. In response to the epidemic, China has taken several measures: first, to provide sales discount subsidies, to promote the discount sale in the spring, and two to reduce sales. Fewer products will be produced this autumn to meet the needs of the spring channel inventory. In the autumn of 2020, ordering will begin to reduce the expected proportion.

At that time, Nakakoku Toshiro said that the sales season of the company in recent years is in the second half of the year. The company is confident that the retail growth in the second half of the year will remain below the level of the number of units.

This year, China will also implement a strategy of actively developing online, cautious improvement lines and optimizing inventory control.

First, online: China is forecasting a significant increase in the proportion of electricity providers to new retailers, and online business will grow by 100%.

Secondly, under the offline side, China has taken a cautious attitude towards offline expansion, closed down some weaker competitive street stores, set up a shopping center store with high quality location, and promoted the main series of distributors to increase direct outlets. The number of shops under the line is expected to be unchanged from 2019. In addition, the company will open more than 100 outlets to clean up inventory in time.

In addition, in terms of ordering: China's order in the autumn of 2020 will start to adopt the order form of the innovation main series, so as to enhance the ratio of the supply chain and the inventory control capability. Reduce the order ratio and prepare sufficient production capacity to meet the order. The goal is to optimize the inventory control capability.

Wang Xueheng, an analyst with Guoxin Securities, said that under the influence of the warm winter in 2019 and the epidemic situation in 2020, China has adopted prudent and steady measures to protect the channel health and cash flow, which has a slight impact on the income and profit margins. In the long run, China has been adhering to the sound business strategy, relying on the continuous optimization of the supply chain cost, transforming the brand into a younger one, and adapting the channel to the consumption trend. Change is expected to maintain better business performance than men in the field of men's wear. There will still be room for improvement in light business new series and new retail channel in the future.

According to the financial report, in 2019, China achieved 3 billion 658 million yuan in business income, an increase of 15.5% over the same period last year, with an annual profit of 812 million yuan, an increase of 8.1% over the same period last year. As of December 31, 2019, the number of shops in China has reached 2815, of which 290 are the number of light business series stores.