Real Textile: Layout "Post Epidemic Era"

Under the influence of many factors, such as the decrease of new business, the shortage of funds and the increasing cost pressure, many foreign trade enterprises are facing a dilemma. Shaoxing Keqiao real textile Co., Ltd. is at risk. We should focus on the delivery of existing products and orders. We should upgrade the products and take the lead in the layout of the post epidemic era.

A few days ago, the reporter walked into Shaoxing Keqiao real textile Co., Ltd., located in Qian Qing Street, and saw a busy scene in the packaging warehouse. The workers are busy rolling, sealing and packing the cloth. In a few days, the order of 20 tons of trousers will be sent to Yemen. Due to time constraints, the workers are working overtime to ensure that they are completed before the delivery date.

"Real textile" was founded in 2010. The product is mainly made of a full range of knitted fabrics and woven products. It is a foreign trade oriented enterprise. Its products are exported to many countries and regions, such as Europe, America and the Middle East, with annual sales of around 200 million RMB. Affected by the epidemic, orders in the European region have been greatly affected, but the markets in the Middle East, South America and Africa are still receiving orders.

For Tang Hualiang, general manager of the company, the current international market environment, even in normal regional orders, must be very strict risk prevention and control. Every time the customer comes to the post and organizes the production, he will ask the customer again and again to confirm the order. "Our cooperation countries are relatively scattered and involve forty or fifty countries in the world, so we can continue to receive more countries in the epidemic situation and disperse the risks." Tang Hualiang said that the orders received by the company can be achieved by the end of April.

In recent years, "real textile" has been concentrating on cultivating internal strength. In production, in order to better serve customers, in 2018, the company set up a matching dyeing plant to further ensure product quality and delivery time. In sales, online and offline walking on two legs, on the one hand actively participate in exhibitions at home and abroad, and constantly open up new markets; on the other hand, actively explore the online market, steady and steady, win the recognition of the industry with quality. The immediate losses are inevitable. Tang Hualiang has been looking for the long term to start the competition in the post epidemic era, and use the most positive action to deal with the worst possibility.

"This fabric technology is very complex, we spent a lot of effort to do it, although the price is relatively high, but there are certainly bright eye." Among the company samples, Tang Hualiang pointed to one of the samples and told reporters that "people without me, people have me." After the outbreak, "real textile" plans to develop more differentiated products beyond conventional products.