Dior And AJ Jointly Postponed The Sale Of The Most Expensive AJ In History, Both Sides Declined In The First Quarter.

Nike has issued a statement on the official website recently that Nike will delay the sale of Dior x Air Jordan series due to the popularity of the new crown virus. According to the content, the series includes Air Jordan 1 High OG Dior, Air Jordan 1 Low Dior two sports shoes, garments, garments and accessories.

In December 3, 2019, the luxury brand Dior announced its cooperation with Nike's Jordan brand. The joint shoe was first unveiled at Dior's grand show at the Basel Art Center.

The joint shoe was originally launched in April at the Dior store worldwide, and the proposed retail price has not yet been released. However, according to Highsnobiety's report, the retail price will reach 1800 euros (2000 US dollars), and it is pointed out that this price will make the shoes the most expensive AJ in history.

Air Jordan is one of Nike's most popular sports shoes at present. According to Forbes, the Air Jordan brand revenue in 2017 was as high as $31, while Michael Jordan earned more than $100 million from it.

Dior2017 was bought by French luxury giant LVMH for $13 billion 100 million. In November 2019, LVMH bought Tiffany, the jewellery brand, at a record $16 billion 200 million. LVMH is currently the world's largest luxury goods company.

The arrival of the epidemic has great impact on Nike. According to Nike group (NKE.US) released the 2020 quarter fiscal third quarter earnings report, this quarter (December 1, 2019 -2020 February 29th) Nike group revenue was $10 billion 104 million, an increase of 5% over the same period (excluding exchange rate factor growth 7%), gross margin fell 0.8 percentage points to 44.3%, net profit fell 23% to 847 million U. S. dollars.

Revenue in Greater China fell 5% (excluding exchange rate factors by 4%) to $1 billion 506 million, while pre tax profit fell 13% to $556 million. This also means that Nike's record of double-digit growth in revenue for 5 and a half years (22 quarters) has been trampled under the brakes.

Similarly, the LVMH group released its board management report in March 27th, and discussed the losses caused by the epidemic. The latest estimate given by the group is that the first quarter sales fell by 10%~20% compared with the same period last year. In the first quarter of fiscal year 2019, LVMH group performed well in all regions, and sales increased by 16% to 12 billion 500 million euros, a record high. According to the group estimates, sales in the first quarter of fiscal year 2020 should be between 100~113 billion euros.

The LVMH group will release sales figures for the first quarter of fiscal year 2020 after the closing of the Paris stock market in April 16th.

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