Golden Cicada Fabric: Turning Danger Into Machine Will Usher In Another Spring.

As the saying goes, "crisis crisis, crisis is organic." Zhejiang golden cicada fabric Limited by Share Ltd as a foreign trade oriented modern home textile enterprise, the impact of the global epidemic impact is self-evident. However, the company has a keen market sense of smell and innovation and development capabilities, and highlights the encirclement and transformation of the crisis as a machine, ushered in a joyful Spring.

Recently, the reporter came to the "golden cicada cloth art" standard workshop in Qian Qing Street. Only 20 production lines were running at full capacity. The workers were busy cutting, sewing and packing. A box of boxes of beautifully finished curtain was loaded into the container. The goods will be sent to Shanghai port without stopping. After landing on international cargo ships, they will arrive at ports like Losangeles, New York and so on.

"Golden cicada fabric" is an old curtains manufacturer founded in 1988. After more than 30 years of hard work, it has been transformed into a modern home textile enterprise with two hairs on the line. "The volume of foreign trade we completed last year in the Amazon US market reached US $20 million. In the first quarter of this year, foreign trade sales reached US $8 million, up by more than 50% over the same period last year. Yang Wei, general manager of the company, told reporters.

As a master of Returned Overseas masters, Yang Wei returned home in early 2009 with the concept of modern enterprise management and returned to be the general manager of "golden cicada fabric". His business philosophy is that as long as we master new ideas and new methods, dare to think and dare to do even the red sea can return to the blue ocean. A few years ago, the company carried out the research and development of "formaldehyde removal" curtains and antibacterial curtains, and identified the docking point of customer demand and market blank, and successfully applied optical semiconductor technology and materials to curtain fabric. In the second half of last year, they independently developed a healthy and environmentally-friendly shade curtain, and successfully applied for the patent. Once it was launched, the market reaction exceeded expectations. "New product added value is higher, as the main product this year, it is estimated that this sales volume can reach 20 million yuan."

Yang Wei believes that to do business globally, we must recognize China's political and economic status in the world, and have a clear insight into the status of the industry that we are engaged in in the same industry. "Golden cicada cloth art" relies on the China Textile City, which is gathered by millions of merchants. It can clearly see the vigorous vitality of China's textile industry and its important role in the international arena. Keqiao's annual Textile Fair in spring and autumn two brings great business opportunities to the company. In order to keep abreast of market demand and international trend, the company invested more than 5 million yuan in R & D design every year, and set up a special design team to invite New York's famous home textile designer to sit in the clouds. "The fabric and flower pattern should be shifted from the" high quality goods "to the middle and high end, so that we can strive for more words in the international price market. Nowadays, there are ten families in the United States who use cicada curtains.

In 2016, "golden cicada fabric" and Tmall founded the "Wanjia curtain products". This is a curtain O2O vertical brand made by a joint brand electric supplier, high-quality manufacturer and national entity store. It sets up hundreds of brand curtain manufacturers, layout tens of thousands of outlets nationwide, adopts the online and offline integration business mode, and customize curtain services for hundreds of millions of families, with sales increasing rapidly year by year. Long trend.

In March, the sales volume of Wanjia curtain goods has been restored to the same period last year, with a turnover of 1 million yuan. For the future, Yang Wei said that the "step fish program" launched by the district and district governments pointed out the direction for the future of "golden cicada cloth art". At the next stage, they will devote themselves to the industry as well as the fish. In the increasingly favourable business environment, they will create a broad and deep blue sea with high spirits and innovative spirit. They will contribute to the high quality development of Keqiao's manufacturing industry.