Luxury Brands "Switch To" Epidemic Is Helpless.

Following the production of hand sanitizer, in March 31st, the French luxury brand DIOR announced the restart of the BABY DIOR workshop and converted its mask. DIOR micro-blog screenshot, according to Dior official micro-blog news, DIOR's children's wear factory is located in REDON, France. Artisans voluntarily invest in mask production. "The brand spares no effort to support medical workers who care for patients and save lives in frontline against new crown pneumonia."

Prior to that, DIOR's parent company LVMH group announced in March 15th that its brand DIOR, Guerlain and Givenchy, the three major factories for producing perfume and cosmetics, will be converted into water alcohol gels for hand disinfection and will be provided free to French health departments and hospitals.

LVMH group began to produce water alcohol gel for hand disinfection. In March 31st, the French Ministry of Health announced that the new crown pneumonia patients in France increased by 7578 cases compared with the previous day, with a total of 52128 cases diagnosed and 3523 cases of cumulative death. French President Mucklow called for increased productivity of local masks, hoping to achieve "complete independence" by the end of the year.

In fact, many French fashion companies have taken action before the epidemic.

At that time, March 23rd, Agence France-Presse reported that the French fashion brand Yves Saint Laurent and Balenciaga group's parent company Kai Yun group said that the two fashion brands will shift their focus from high-end fashion to surgical masks to help the whole world fight the disease. The relevant process is now being carried out.

In addition, Gucci of Kai Yun group is preparing to produce more than 1 million masks and 55 thousand medical coveralls in Italy. The plan is awaiting the approval of the Italy government since Italy ordered the closure of a large number of "unnecessary factories".

Another French luxury brand, Chanel (Chanel), said the brand will start producing medical masks, and 150 of the producers will be involved in the production. It is learnt that at present, Chanel's relevant documents have entered the approval process. Once approved by the French authorities, they will be put into production immediately.

In addition to French fashion companies, fashion and luxury goods groups in Europe and the world have also joined in the production of medical materials.

Italy is the hardest hit area in Europe. Italy luxury brand Prada (Prada) said in March 23rd that the factory had started producing 80 thousand sets of medical protective clothing and 110 thousand masks, which will remain open until April 6th to ensure the supply of medical supplies.

Canada Goose, a luxury feather clothing brand, has announced that it will launch its factories to produce medical equipment, including protective clothing and sick clothing. It is reported that the group is about to start the production line in Toronto, and the first batch will produce 10 thousand medical garments.

Meanwhile, Estee Lauder, the high-end beauty brand, is planning to reopen its production plant in Melvil, New York, this week to produce hand sanitizers. Estee Lauder said the hand sanitizer will be provided to people with high demand, including front-line medical staff.