H&M Works Together With Mizuhara Kiko To Promote Environmental Protection In 2020 Spring And Summer.

Recently, the famous Asian model Mizuhara Kiko joined hands with H&M brand to introduce the 2020 spring and summer environmental conscious action limited series. Mizuhara Kiko is wearing a nude veil, made of high quality recycled polyester fabric, to decorate the shoulder shoulder coat, and 2020 pairs of knitted trousers made of environmentally-friendly materials. As a participant in this series, Mizuhara Kiko also expressed his idea of recycling materials with the theme of "LET 'S CHANGE FASHION".

It is understood that the H&M2020 spring and summer environmental awareness action series is inspired by the elegant blue express train from France to the blue coast in 1920s. It has adopted a lot of sustainable technology and innovative materials. Now it has landed in H&M official online store and Tmall official flagship store, and will later visit the physical store.

As a participant and promoter of sustainable fashion, H&M has recently responded to an environmental campaign, hoping to create a closed loop sustainable fashion. H&M said that since the implementation of the old clothes recycling scheme in 2013, a total of 78628 tons of textiles have been recovered worldwide, so as to achieve recycling and recycling. The brand will also use 100% recycled or other sustainable materials as the development goal.

Previously, H&M introduced environmental protection clothing products, used recycled fiber to reduce environmental pollution, and launched last year's clothing rental services to reduce waste in the fashion industry and promote sustainable development.