Sports Apparel Market Segmentation Is Better Than Other Clothing Industry.

The apparel industry is sluggish, but the sports apparel market segments are good. The performance of the leading listed companies has maintained double-digit growth for many years. Experts point out that with fierce competition in the market, industry differentiation will intensify.

　 Rapid growth of leading enterprises

Anta sports, Lining, XTEP international and 31st degree sports apparel listed companies in 2019 achieved double-digit growth in net profit, and showed a strong and strong situation.

Anta sports in 2019 achieved operating income of 33 billion 930 million yuan, an increase of 40.8% over the same period, and a net profit of 5 billion 340 million yuan, an increase of 30.3% over the same period last year, significantly exceeding the market expectations. The leading position of the company in the domestic sports apparel market is further consolidated.

Lining achieved operating income of 13 billion 870 million yuan in 2019, an increase of 32% over the same period, and a net profit of 1 billion 499 million yuan, an increase of 109.6% over the same period last year.

XTEP international in 2019 achieved operating income of 8 billion 183 million yuan, an increase of 28% over the same period, and a net profit of 728 million yuan, an increase of 11% over the same period last year. The company said that the growth of performance came from the implementation of multi brand strategy. In 2019, XTEP International announced the launch of a multi brand strategy. During the year, 4 sports brands were acquired continuously, forming a multi brand strategy system.

In 2019, the business income of 5 billion 630 million yuan was 8.6% yuan, an increase of 8.6% compared to the same period last year, and net profit to the parent company was 430 million yuan, an increase of 42.4% over the same period last year. The company said that in 2019, the company anchored and satisfied consumers' preferences, and actively launched a joint venture with a number of classic quality IP products, successfully creating a series of explosions, causing a heated response from the market.

　 Industry boom is high.

The rapid growth of sports apparel listed companies is closely related to the high level of industry. Benefiting from the general trend of consumption upgrading and the continuous popularity of the national fitness campaign, the sports apparel industry has sprung up and has huge market potential.

Statistics show that in 2013 -2018, the compound annual growth rate of sports shoes and clothing market reached 14.47%, and the market scale in 2018 amounted to 264 billion 760 million yuan. According to euro's international forecast, the compound annual growth rate of the sports footwear market in the next five years will reach 10.42%, which is significantly higher than the overall growth rate of the garment industry. In 2023, the industry scale is expected to reach 43 million 464 thousand and 600 yuan.

Open source Securities pointed out that compared with the developed countries and regions such as Europe and the United States, domestic sports shoes and clothing market penetration is low, the ceiling is far away, and the market growth is very large.

Statistics show that the total consumption of sports shoes and clothing in the United States accounts for more than 30% of the total consumption of shoes and clothing. The data in Britain, Germany, Korea and Japan are between 20%-30%, while the domestic data is less than 15%.

Market differentiation intensifies

With the rapid growth of the performance of listed companies, market competition is becoming increasingly fierce and industry differentiation is intensifying.

In 2012, when Anta sports surpassed Lining to take the lead in the domestic sports apparel brand, the gap between the second sports teams and the top tier players continued to widen, and the leading position was continuously consolidated. As of 2019, Anta sports revenue and net profit for 6 consecutive years maintained double-digit growth, net profit for 3 consecutive years to maintain growth of more than 30%.

Other sports apparel brands adjust their strategies to avoid falling behind in a rapidly developing and competitive market environment. Take Lining as an example, in recent years, the company has continued to deepen the development strategy of "single brand, multi category and multi-channel" and return to the track of rapid growth.

With the growth of strength, the domestic sports clothing brand is gradually moving towards global competition. Take Anta sports as an example, the company is now the third largest sports apparel company after Nike and Adidas. In 2019, the company completed the acquisition of amamfin and opened the way of global operation. At the beginning of this year, Anta proposed the 5 year's "1 billion euro" 5 year development plan.