Behind The Double Core Of Online And Offline Rework: China Online Office Is Still In The "Wilderness" Period.

"After this epidemic, we pay special attention to the coordination on the offline line, so as to accelerate the ability of digital transformation of enterprises." Recently, in an interview with media coverage including the twenty-first Century economic report, Zou Zuoji, chief operating officer of Microsoft China, said, "after this, I realistically realized that digital transformation is not just a few slogans."

In fact, due to the spread of the new crown virus epidemic, the special period has greatly accelerated the process of technology popularization and application. Users from completely unfamiliar, to doubt, to understand and accept, to use now, and to master it, which usually takes several years to promote, is now shortened to a few weeks.

Telecommuting is one of the technology applications. However, in the process of popularization, telecommuting is also facing challenges. Teamwork, information security, mutual trust and personnel assessment become the problems that must be faced in online office.

"Growth mentality should become a social consensus," Zou Zuoji pointed out. "Although telecommuting is not mature for small and medium-sized enterprises, it is very difficult for them to be equipped with telecommuting capabilities quickly in the face of outbreaks. But overall, after this incident, various industries and enterprises have realized to a certain extent that changes in digital transformation can have enough strain capacity.

Online office process speeding up

Globally, China's progress in telecommuting is far less than that of the United States. According to the comprehensive data, as of 2017, 30 million people in the United States were telecommuting at home, accounting for 16%-19% of the US working population. In China, as of 2018, the number of telecommuting staff was estimated at about 4 million 900 thousand and low penetration rate.

"Before the outbreak, we had no obvious trend in telecommuting," Zou Zuoji said. "Of course, it depends on specific industries, such as retail sales."

An epidemic changed everything. According to AI media consulting, during the Spring Festival in 2020, the number of telecommuting enterprises in China was over 1800, and the number of telecommuting personnel exceeded 300 million. The long-distance office network transmission fever was 10 times before the resumption of work.

From the data of various online office enterprises, it is also quite optimistic. This year, nail data in February 3rd showed that there were tens of millions of enterprises and nearly two hundred million people working at home. WeChat also says that users have doubled over tens of millions of people online every day. At the same time, there are also HUAWEI welink, which has millions of online offices every day. It is predicted that the demand for online office will be outbursts due to the impact of the epidemic, and the industry will develop faster. It is expected to exceed 50 billion yuan in 2020.

Although the epidemic accelerated the penetration of telecommuting in China, it became a rigid demand for the resumption of work in 2020, but China's telecommuting is still in the "wilderness" period. Whether this wave can survive or not, we need to see the growth mentality of Chinese enterprises.

"True telecommuting requires integration of business." Zou Zuoji emphasized that large enterprises or small and medium-sized enterprises have their own office applications, but such applications are not simple documents, but also need to take into account the human resources system, financial statements system, marketing system, etc. "If there is no way to get through these systems in the process of telecommuting, it will definitely not work. Or, if we can only send mail and send messages, it is far from our expectation of telecommuting.

Online and offline dual core recovery

With the gradual control of the epidemic, most of the region began to resume work under the line, but more is online and offline dual core recovery. Dual core rehabilitation is a transitional form of full return to work, or has become the normal work of the enterprise in the future.

In this regard, Zou Zuoji put forward his own views on digital office. He believes that in this process, teamwork, dynamic organization, security and reliability, mutual trust, data analysis and other key factors.

Among them, dynamic organization is a leveraging of past workplace rules. "In the past, you would think that the content of your work with others is accurate, but in a telecommuting environment, sometimes you need to do more to help others, so that you can get things done as quickly as possible." Zou Zuoji said frankly, "otherwise, if you finish it and give it to the next one, efficiency will become very low."

In the process of dynamic organization, employees are encouraged to some extent. "We Microsoft always think there are two modes of thinking, growth mindset and fixed mindset. The epidemic has given us a deeper understanding of the former. Zou Zuoji pointed out that "no matter what way, the goal is to push things in difficult circumstances and enhance customer experience."

Safe and reliable is also a key point. In the past, many industries or enterprises considered that cloud computing related businesses were unsafe, and some secret businesses were not suitable for running in the cloud. "However, after this outbreak, we will start to explore the efficiency of telecommuting if we can put a part of the system in the cloud." Zou Zuoji pointed out that "this change will make many conservative industries re evaluate safety in the past, and also provide us with more in-depth thinking space, considering how to operate in order to create a truly safe and controllable environment."

Zou Zuoji also stressed that mutual trust is very important in the online office situation in the digital age. As managers, they do not care about the work place of the team, but only care about the visible results. They will prove the results and efficiency of the employees. As long as data and results are proven effective, mutual trust in online office environments will also be well established.

In addition, data analysis is also an important element of online office. "Employees are scattered everywhere, and can not see each other, but for management considerations, they still need to provide employees with certain opinions and directions." Zou Zuoji said frankly, "under the modern office environment, managers will collect some work data. Through these data, we can see the energy invested in different jobs. These data can absolutely help every employee and manager to improve teamwork and efficiency. "

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