Online Momentum, Smart Transformation Of Clothing Enterprises To Inject New Kinetic Energy

The reporter learned from the China clothing association that 80.8% of the garment enterprises have resumed their work now. The number of reemployed workers accounts for 66.3% of the number of workers employed under normal production conditions. In addition, 19.2% of the enterprises are not returning to work due to the risk of the epidemic, restrictions on starting up, waiting for re examination and approval, recruitment difficulties and orders, most of which are expected to return to work in mid March.

With the resumption of production and resumption of production, in order to make up for the "pause button" forced to press as soon as possible, garment enterprises have adjusted their strategic and operational ideas, cross-border transformation, increased online retail efforts, strengthened intelligent development, increased business revenue through WeChat, social marketing and other ways, and used intelligent platforms to open up all links in the industrial chain, thus reducing the impact of the basic stagnation of offline sales.

Cross boundary production to reduce business losses

After the outbreak of the disease, masks, protective clothing and other protective products became a popular commodity. Many garment enterprises also "temporary transformation" after donating, aiming at the production line for the shortage of respirators and protective clothing, and narrowing the business losses of enterprises.

"We have abundant supply chain partners resources, and we may be able to produce masks after the production line is reformed." In February 5th, at a seminar, the words of the leader of the bronze bull group ignited the hope of all.

On the second day, skilled workers quickly transform equipment, debug production lines, organize staff training professional skills, obtain production and sales qualifications. In February 7th, the work was carried out at the same time. On the 11 day, disposable masks were formally put into production. It took less than a week for the group to swallow the "hard bone" of the mask production. In March 5th, the research and development of the antibacterial mask of copper bull research and development has been listed on the market.

According to reporters, in addition to bronze cattle, red beans, Ordos, YOUNGOR, Taiping bird also joined the production masks of the army. In Shandong, the production of women's clothing Shu long group production protective clothing. At present, the company produces two thousand medical protective clothing every day, and the new production line is ready to produce more than 20 thousand Nissan protective clothing. In Fenghua, Zhejiang, more than 300 employees of Ai Mei, a foreign trade enterprise of high grade garments, devoted themselves to the production of masks.

Online force to open new sales mode

Recently, the Ministry of industry and Commerce issued a notice calling for the organization to carry out online training to provide policy, technology and management for SMEs. Under the premise of good epidemic prevention and control, helping small and medium enterprises to resume work and resume production, cloud services are becoming the main way.

According to the reporter, since the outbreak of the epidemic, many garment enterprises have transferred to online sales to make up for losses under the line. "Red bean group has achieved good results through the implementation of online learning, online office, online marketing, online live broadcast and other ways to achieve network construction." Red beans responsible person said, the red bean group has launched "store service 5S", "how to increment users" and other live training courses, single field training staff more than 3000 people. In February 7th, red bean home realized live broadcast breakthrough 200 thousand viewing volume, micro mall small program order package more than 6300.

Some clothing companies also made good achievements. Ordos group's young brand BLUE ERDOS sold through the stores WeChat group, the average daily sales volume reached more than half of the usual shops. Through the establishment of online marketing team, Taiping bird launched WeChat online membership, social marketing fission, small program distribution, alternate broadcasting in different regions, etc. half of the shops suspended are still being sold, with an average retail sales of more than 8 million yuan per day.

Now nearly half a month has passed, we can see that almost all brands have identified the online based strategy and achieved good results. Erdos related responsible person said that in the future, it will also focus on online sales channels, taking the risk of the outbreak as an opportunity to open up the full channel, full touch and full field sales mode, and go further in "new retail".

Intelligent transformation and effective reduction of enterprise cost

The birth of a garment requires many links such as design, plate making, surface accessories, trial production, mass production, etc., but it is often shown in front of consumers that it is a net red in a live room, or a store next door. The outbreak of the epidemic directly disrupted the links between the various production links and brought impact to the chain of garment manufacturing industry closely linked with each other.

According to the reporter, Han Bo international has launched the Harbert Intelligent Cloud Based on intelligent manufacturing as the core engine to build the cloud and intelligent manufacturing cloud of garment industry, and help the small and medium-sized enterprises in garment industry to achieve transformation and upgrading. "After the outbreak, Harbert's smart cloud emergency opening system's internal plate extended the industrial collaboration platform originally used for its own capacity to all partners. Customers can directly select, design, develop and place orders on the system directly, and the system will distribute different print workers and related jobs according to the characteristics of the order, so that they can finish their work at home. Gao Min, President of Han Bo international, said.

Since February 14th, more than 400 related workers have been connected to Harbert's intelligent cloud, and more than 100 print writers have been working on Harbert's Intelligent Cloud. Gao Min said that the silk line has reduced the time cost of the business connection, and made all data sets available. This new collaboration method has brought unexpected results. The development cost of the customers has been reduced by 30% and the development speed has increased by 30%.

In addition to the Harbert wisdom cloud of Han Po, the express logistics business of Yin man has also been applied to science and technology. Intelligent transportation and intelligent distribution have played a positive role in the epidemic. The head of the Promotion Department of Inman told reporters that according to the past process, when the clothing was put into storage, the number of manual counting would match. But because of the RFID chip implanted in the interior of the clothes, the logistics company could use the scanning chip to receive the goods, and the whole box product could be directly scanned and verified. After receiving the goods, the products of Inman will be put into the conveying line and transported to the stereoscopic storehouse, thus greatly reducing the artificial participation.

According to the insiders, the intelligent development of the clothing industry is the trend of the times. For the traditional clothing enterprises, it is necessary to comb out the bottleneck equipment and technology in every link of the industrial chain as soon as possible, and introduce or develop intelligent equipment, whether in the business mode or in the organization operation mode, all have to transform to digitalization and intellectualization.

China clothing association said that the most important thing at present is to seek development through pragmatic innovation. In particular, we must make full use of the new technology of the Internet, formulate digital strategies that conform to the actual situation of enterprises, and inject new impetus to the development of enterprises through the development of science and technology, and promote the upgrading of enterprise form, market format, development mode and product structure, so as to stimulate the industrial economy. New vitality.