Increased Demand After The Outbreak Will Stimulate The Development And Transformation And Upgrading Of The Sporting Goods Industry.

New crown pneumonia epidemic in China economical operation As a result, the sporting goods industry is also hard to be independent, but in general, the impact will be relatively limited. Moreover, in the long run, it will further promote the sporting goods industry in China objectively. Transformation and upgrading 。

And Made in China China is also an important manufacturing base for the global sporting goods industry. China's sporting goods and related products manufacturing account for a high proportion of sports industry added value. Affected by the epidemic, sports goods manufacturing industry has also been affected by factors such as delayed factory rehabilitation and limited logistics. According to media reports, international sporting goods giants are concerned about the negative impact of the epidemic on the procurement, production, transportation and delivery of the global sporting goods industry. But in fact, this influence is actually relatively limited. First of all, the production of Chinese sporting goods shows a relatively obvious regional agglomeration characteristics, and mainly concentrated in the eastern coastal areas of Fujian, Guangdong, Jiangsu, Zhejiang, Shandong and Shanghai. The output value of sporting goods manufacturing in only six provinces and cities accounts for more than 70% of the whole country. The effect is obvious. The areas outside Hubei have been gradually resumed production in an orderly way recently.

Compared with manufacturing, sales of sporting goods are more obvious than the negative effects of the epidemic. First of all, consumer demand will be temporarily suppressed by people's participation in the reduction of related sports activities. In addition, from the sales form, the epidemic will undoubtedly bring huge impact on traditional offline sales. For example, in February 5th, a sports brand announced that about half of the Chinese stores had been temporarily closed due to the outbreak, while the remaining stores shortened their business hours. The official said the sale of the company in China is affected by the epidemic, and it is expected to reduce about $60 million in the first quarter. Nevertheless, the suppression of consumption demand for sports goods is temporary, and will gradually disappear with the effective containment of the epidemic. It may even usher in a retaliatory and explosive rebound after the end of the epidemic. In addition, the short line sales difficulties can also be alleviated through online sales. This is also a measure that many enterprises are actively carrying out.

It is worth noting that the impact of the epidemic on the sporting goods industry may also show more obvious differentiation in the short term. For example, the ice and snow sports equipment suffered more obvious losses due to the missing golden season of the epidemic, while some household fitness equipment may have increased demand because of the increase in residents' home time. In addition, in recent years, after fierce competition and re Shuffle the cards The domestic sporting goods enterprises are increasingly showing the characteristics of scale, branding and technology. It can be expected that this outbreak crisis will further urge enterprises to increase the intensity of R & D, constantly improve the technological content of products, improve the ability of production automation and Internet sales, further enhance brand competitiveness, thus contributing to the transformation and upgrading of China's sporting goods industry as a whole.

In the long run, the positioning of China's sports industry as a green industry, health industry and sunrise industry will not change, and will gradually become a new growth point and pillar industry trend of China's economic development. As an important support for China's sports industry, the prospect of China's sporting goods industry moving from a big manufacturing nation to a consuming country and a manufacturing power is worth looking forward to. After the outbreak, the public's attention to health and the pursuit of spiritual life and the demand for recreational activities will further improve, thus becoming an inexhaustible motive force for the growth of sports consumption. We have every reason to believe that the Chinese sports industry, including sporting goods industry, will continue to embrace spring after the cold winter.