You Can Choose Community Fission As A Way Of Operation.

The impact of the epidemic, the major stores have no passenger flow, so the merchants turn the line to the line, so how to make visitors like clouds? Recently, everyone is using the fission operation method of community.

How is the operation of social fission opened? It was reported that at 19:30 pm on February 24th, the first online course of "Thanksgiving retailers" was launched on the first day of the "Thanksgiving retailer" online course. The course was invited to the lecturer of the cicada shell, and Zhang Qiang, the Yuan Cheng circulation consultant. He made a deep speech on the "community fission detonating passenger flow plan".

The curriculum fission of 36 WeChat group of over 5000 people, the cumulative number of watching over 10000 people, the cumulative number of video viewing times of nearly 30000 times, the most online number of more than 6000 people at the same time.

Now, people's attention is largely occupied by WeChat, where the user's attention is, where marketing is. Among them, the contact rate of WeChat group is much higher than that of WeChat's friends circle and public number. Owners of WeChat stores win customers' trust by exporting content and interaction. In addition, consumer education and interaction can be carried out in the group, which is a good brand communication. It can also promote the new users in the group to achieve continuous fission. So we must pay attention to community marketing.

Now there are such problems in some retail enterprises: there is not enough traffic, and there is no awareness of consumption under the line, which wastes user value. Enterprises should take user growth as routine examination work and interact with users regularly. When the epidemic comes, people in the community will be able to help themselves. In the past, there was no foundation for traffic, and no users would be very troublesome. There is a group of traffic, but do not understand group content operation, only know that advertising is certainly not, use community live broadcast, use traffic tools.

In the community, people flow, Internet symbols, customers do not enter the line to retain the powder, through the extension of online means to pull the new, in-depth operation of users, configure community operation post. In addition, product content, periodic content output, in-depth communication with users, product feedback, online mall platform. Finally, through the old users constantly pull new, fast fission, realize the combination of online and offline.

For enterprises, community fission can retain users' and information contact scenes, and promote consumer education and brand dissemination by releasing content, and promote sales activities and lock customers' re purchase.

In 2020, many enterprises relied on the new retail sales to help themselves. Inman launched community marketing, and the number of stores per day exceeded 5000. During the epidemic period, the family business grew by 10 times. Lin Qing - Yin relies on social marketing, and the sales volume ranks second in the country. Alibaba's Zhang Yong also said that from the user to the business community, the whole business is going from the category of things to the group of people. The future business is not the product, but the user behind the product, and the community built on the user base.

Nowadays, many companies have found that the benefits of social fission and the benefits of operational gameplay are more deeply related to target users.