After Four Consecutive Years Of Loss, How Can Cambridge Make Its Way Into The Chinese Market?

There is no "Cambridge bag". It is also known as "Chaozhou". When you mention the brand of Cambridge bag, I believe you will not be unfamiliar. Since its establishment in 2008, Cambridge bag has been recommended by numerous fashion bloggers. It is also called "The Brit IT Bag" by New York Times, and is promoted to another fashion item in the UK.

And recently, the British Cambridge bag company has invested in Hongkong private equity fund Cassia, which also means that Cambridge pack has made a big step towards the Asian market. Although it has not yet revealed how much investment the Cambridge package has gained, Cambridge will borrow this money to expand its tactical expansion.

As a matter of fact, although the Cambridge package has its own high gloss and its popularity in the early days of its development, this fashion brand still can not escape the fate of declining sales. Prior to that, Cambridge Bao once announced its own earnings data, and bluntly stated that it has been in deficit for four consecutive years.

In June 2018, Cambridge's package tax deficit reached 1 million 500 thousand pounds in the previous fiscal year, of which the turnover of the company last year was around 11 million 200 thousand pounds, down 4% from the same period last year. In order to save the current losses, Cambridge package also aimed at the huge consumer market in China.

Earlier, the Cambridge bag founder said in the earnings report: the Chinese market is crucial to the development of the Cambridge package, so it is necessary for the company to spend more efforts and time to attack the Chinese market, and the electricity supplier has become a life-saving straw for the development of Cambridge bags in the Chinese market.

After all, with the continuous development of China's electricity supplier business, more and more overseas brands are learning the development mode of China's electricity supplier, hoping to open up their own way through the east wind in the Chinese market. Compared with the traditional offline retail store mode, the electronic business platform has indeed found a shortcut for many overseas brands to make products available. The brand side is better able to touch the domestic consumers.

At the same time, Cambridge bag is constantly upgrading its product line. It is understood that the original single shoulder bag in the market has not been so popular, a group of trend lovers seem to have turned their attention to waist pockets, mini bags and other more lightweight backpack products, so to meet the appetite of the market, Cambridge bags also need to carry out the new leather.

In addition, with the constant influx of cheap brands of similar styles, Cambridge bags are also facing enormous market pressure. How to improve their brand competitiveness is still a problem that Cambridge package needs to solve at the moment. With the help of this investment project, Cambridge package can also open up a brand new development path in the Chinese market.