How Should Clothing Enterprises Focus On Future Development Under The Epidemic Situation?

Bosideng group

　　 Under the influence of the epidemic, short-term difficulties will be good for a long time.

　　 TAweekly:

　　 What measures have you taken to deal with the epidemic situation?

　　 Bosideng group: Internal epidemic prevention measures: Bosideng group set up a leading group for epidemic prevention and control, earnestly strengthening the leadership of the party, giving play to the role of grassroots party organizations in fighting fortress and exemplary vanguard role of Party members. We must strictly implement epidemic prevention and control work, build a safety barrier for epidemic prevention, and effectively protect employees' safety and health. Clear the enterprise epidemic prevention and control emergency process, specific personnel and job responsibilities, formulate contingency plans for enterprises, deploy and implement group prevention and control work to ensure that the main responsibility for epidemic prevention and control of enterprises is in place. The group also issued "Bosideng employee's book", "staff instructions" and "guidance on personal prevention and control during the epidemic period" through the enterprise dispatch and the WeChat public number. The regulations on enterprise emergency management were clearly defined, and the epidemic prevention and control education was strengthened through large screen and banner, so that employees could consciously accept and actively cooperate with the epidemic prevention and control management to ensure that after the resumption of work. All work is carried out in an orderly way. The group strictly implements the disinfection management in the workplace. According to the activity track of employees, it controls and controls all the public places that the employee may enter, and the public facilities that may be contacted. At the same time, procurement of disposable medical masks, temperature measurement, disinfectant, alcohol and other materials for the rehabilitation of workers after the epidemic prevention, to ensure staff safety and health.

　　 The production of epidemic prevention materials: after receiving the demand for the protection clothing, we first organize equipment, raw materials and staff to step up efforts to support the epidemic prevention and control. The company urgently started the antenatal preparation. It only took 2 days to raise the necessary accessories for the production of the clothing. At the same time, factories and their local workers on leave have contacted each other to implement the local workers who meet the requirements and submit applications for re employment to the government.

　　 External donations: the epidemic affects the hearts of the Chinese people and affects every Bosten heart. In the critical period of epidemic prevention and control, Bosideng urgently deployed supplies and personnel to rush ahead with the epidemic. After knowing that the first day workers of the epidemic prevention struggle day after night, they still face the trouble of the late spring cold. Bosideng announced that they donated 150 thousand high-quality down coats of 300 million yuan worth of total value to the first-line workers in the major cities and provinces of the whole country, including Wuhan and Hubei. All of our donations went straight to the front line to ensure that the down jacket was sent to the people in need at the very first time. It also made our donation work more complicated and more difficult, but we thought it would be more meaningful, faster and more effective. To be able to fight against the epidemic is a responsibility of Bosideng as a national brand and a faithful practice of the mission of "Bosteng to warm the world". As a brand enterprise with a sense of social responsibility, we have always been enthusiastic about charitable public welfare, with products being warm and charitable.

　　 TAweekly:

　　 How to assess the impact of the epidemic on business?

　　 Bosideng group: The company strictly implements the policy requirements stipulated by the CPC Central Committee, the State Council and local governments on epidemic prevention and control. Because the down jacket is a seasonal product, the golden period is the sales during the Spring Festival. The epidemic situation has a certain impact on the sales performance in 1 and February.

　　 TAweekly:

　　 What measures will your company take to restore growth or find new growth?

　　 Bosideng group: In 2020, Bosideng will continue to adhere to the strategic principle of "focusing on main channel and focusing on the main brand", accelerating transformation and upgrading, leading enterprises with brands, and achieving high quality development.

　　 Brand: continue to enhance brand potential, establish emotional links with consumers, create value for customers.

　　 Products: continuous optimization and innovation in product design, R & D, process, technology and so on, to keep pace with the international advanced level, continuously enhance the quality and professionalism of products, and enhance the core competitiveness of the brand.

　　 Channels: to open up online and offline consumer scenarios, to achieve integration of online and offline development, and strive to create a "one-stop" convenient consumer purchase experience for consumers.

　　 TAweekly:

　　 How do you anticipate the industry situation and business development in 2020?

　　 Bosideng group: The epidemic will have an impact on the textile and garment industry in the short term. But in a cycle after the end of the epidemic, consumption will generally be "retaliatory" rebound, optimistic analysis, textile and clothing consumption will also rise. Therefore, the industry development in 2020 is expected to continue to grow steadily.

　 　 Chairman, Limited by Share Ltd, Shandong

　　 Ma Xue Qiang

　　 After the outbreak, it is imperative to promote intelligent manufacturing.

　　 TAweekly:

　　 Facing the epidemic, what measures have been taken by your company?

　　 Ma Xueqiang: Recently, the Shandong's Shang Niu Intelligent Manufacturing Co., Ltd., which focuses on the intelligent manufacturing of clothing industry, has been listed in the list of key enterprises of the epidemic prevention materials guarantee unit. It is now devoted to the production of anti epidemic materials such as masks and protective clothing. At present, Nissan can serve more than 10 thousand protective clothing and more than 1 masks.

　　 Before the outbreak, there was only one official mask factory in Zibo, Shandong province. Compared with nearly 5 million of Zibo's population, its production capacity is far from enough. Therefore, we urgently switch production and rely on various channels of the cluster to purchase raw materials and put into production. On the 29 th of this month, the emergency order mask machine is also expected to be in place, so that the daily mask production can reach 12~14.

　　 In addition, I believe that in addition to changing all kinds of epidemic prevention materials, enterprises should also do their duty to strictly prevent epidemic prevention. For this reason, we have designated an isolation zone, requiring all the field workers to be isolated and observed for 14 days to go to work.

　　 TAweekly:

　　 How do you assess the impact of the epidemic on business operations?

　　 Ma Xueqiang: At this stage, it is not yet possible to comprehensively assess the impact of business operations, but the complexity of the current industrial environment can be imagined. On international trade, sustained Sino US trade friction and a new outbreak of pneumonia. It brings more uncertainty for the company's overseas business. In the domestic consumer market, everyone is also "a pajamas over the Spring Festival". The consumption of clothing lines and online has been significantly affected. But at the moment, I did not think much of these things, or the production of anti epidemic materials as the primary task, and the affected customers were mainly explained accordingly.

　　 For the transformation and upgrading of enterprises, the epidemic also has a greater impact. It is one of the leading enterprises in China to take the lead in large-scale garment customization transformation. It is responsible for the corresponding tasks of the national "Internet +" major project, and the state key research and development plan of the robotics production automation demonstration line of the Ministry of science and technology. In 2019, the individualized orders of enterprises increased by 24 times compared with 2018, and the results were gratifying, but at present, the 2020 plan Implementation will also be affected.

　　 TAweekly:

　　 How do you anticipate the industry and enterprise development in 2020?

　　 Ma Xueqiang: In view of the epidemic situation, many policies have been promulgated from the central government to the provinces and municipalities, reflecting the ability of the government to respond quickly. Our enterprises are confident that we can finally eliminate the epidemic situation. In view of the development of the industry after the outbreak, I hope the government can give the enterprises more substantive help to help enterprises resume production or even accelerate reform.

　　 Last year, smart manufacturing developed well, but this outbreak may have a great impact on the speed of intelligent transformation. Therefore, I hope that the national industrial fund or local related industry fund can give more attention to the development of intelligent manufacturing enterprises, and improve relevant fund projects as soon as possible so that enterprises can invest in digital production and construction as soon as possible after the outbreak. Grasp the leading position of China's fashion intelligent manufacturing at this stage.

　　 Yun Shang Industrial Development Group

　　 Do customer service to resolve the epidemic crisis

　　 TAweekly:

　　 Facing the epidemic, what measures have been taken by your company?

　　 Yun Shang Industrial Development Group: After the outbreak of the outbreak, in order to do well in government docking, guarantee production and operation and embody the concern of employees, Fuxing Group quickly set up ten major epidemic prevention working groups, and the cloud star industry development group of Fosun Group has deployed backbone forces to participate in Wuhan's regional anti epidemic work, and has made great contributions. In the meantime, Yun Shang has donated 55572 pieces of anti epidemic materials, including 830 protective clothing, 3640 KF94 respirators, 40100 disposable masks, 11000 pairs of inspection gloves and so on, and has prepared a large amount of materials for medicine and protection for the operation of the company.

　　 TAweekly:

　　 What measures will the enterprises follow to restore growth or find new growth?

　　 Yun Shang Industrial Development Group: In the short term, our merchants have 2 pain points to solve, goods supply and business maintenance.

　　 Supply of goods, Yun Shang will continue to upgrade its original functions through "Shang Lai APP" as an online digital tool to help businesses achieve digital connections with customers, help customers achieve marketing digitalization and digitalization of transactions, and we will also adjust the push strategy to put the short-term main direction in the surrounding provinces of Hubei, so as to help businesses expand their sales scope. In the short term, we can quickly help merchants to prepare for the opening market, enter the state faster than the competitive market, and will also maintain their existing customer relationship in the short and medium term through the online transactions and marketing tools we offer.

　　 In terms of business maintenance and supply chain, Yun Shang Xing technology helps Guangdong region merchants to solve the supply of goods and delivery services across Wuhan. In terms of online marketing, Yun Shang still supplements trading tools on "Shang Lai APP" to help customers maintain downstream, and provide live services and training for merchants in live broadcasting platforms such as jitter and fast hand. Yun Shang Xing Technology launched universal marketing of online clothing, the whole staff to do star promotion official, team work to market, invite businessmen to enter, and launch C terminal new member matching service, annual gifts 10 single products.

　　 TAweekly:

　　 How do you anticipate the industry situation and business development in 2020?

　　 Yun Shang Industrial Development Group: 2020 is a challenging year. We will face the impact of the whole industry in the short term, and experience the pain of economic recovery. Cloud tide must be brave and upright. Relying on the powerful platform resources of Fosun Group, Yun Shang, in the crisis of the industry, is bound to face difficulties and play the role of the industry benchmarking and Hanzheng Street leading sheep. The business owners and businessmen are guided to fight against risks and help merchants to tide over the difficult period of operation.

　　 Chairman of Kay Ling luggage

　　 Shen Jian Xin

　　 Changing the situation and seeing the direction of development

　　 TAweekly:

　　 Facing the epidemic, what measures have been taken by your company?

　　 Shen Jianxin: In the face of severe epidemics, the force of all sides converged, and private enterprises and entrepreneurs' spontaneity, quick response, problem solving ability and awareness and actions of social responsibility were all impressed and moved by me.

　　 In view of the epidemic situation, the measures of kayling luggage include: first, the establishment of the "Kai Ling love and epidemic prevention and anti epidemic donation fund", and the launching of every employee in various departments and foreign affairs offices, the first time for Wuhan to give Kay Ling people a love, a total of 200 thousand yuan, has been remittances to the Wuhan Charity Federation, to support the epidemic prevention and control.

　　 Second, when we learned that the medical staff in Wujiang District of Suzhou city were about to rush to the forefront of the fight against the epidemic, Kai Ling's bags once again launched the "anti air escort, safe return" anti epidemic support activities. The first batch donated 28 inch rod boxes worth more than 8 yuan to the medical and nursing staff in Wujiang District, which sent warmth to the first-line guardians.

　　 In the face of dangerous diseases and epidemics, enterprises and customers, entrepreneurs and society have always been the community of fate. Kay Ling luggage, as a national brand in the domestic luggage industry, not only plays a positive role in promoting social progress, but also needs to show Kay Ling spirit in different challenges.

　　 Since the news of the donation of 200 thousand yuan to Wuhan and the white soldiers of the Wujiang nine court in the aid of Hubei Province, the Suzhou Municipal Planning Commission has called for the equipment to be launched. The kayling bags will make every effort to supply the equipment and ensure that the angels are free.

　　 TAweekly:

　　 How do you assess the impact of the epidemic on business operations?

　　 Shen Jianxin: The new crown pneumonia will have a huge impact on China's economic development, especially the mass consumer goods, which are closely related to people's lives, including tourism and catering industry. Among them, the textile industry is also affected by a large number of problems. Some small businesses may be faced with a series of problems such as bankruptcy.

　　 Fortunately, the Chinese government's judgement and Research on the epidemic is very predictable, and many policies and policies for national economic development and economic stability have been promulgated. The Jiangsu provincial government and the Suzhou municipal government have promulgated a series of policies to safeguard the stability of enterprises, further stimulated the entrepreneurial passion of all private enterprises, and believed in the guidance of the party and the government. The country's economy will be kept under stable control.

　　 TAweekly:

　　 In the face of the epidemic, what measures will the enterprises follow?

　　 Shen Jianxin: In the face of the current situation, the strategy of Kay Ling bags is to strengthen the development direction of high quality, fully promote the extension of the industrial chain, and vigorously promote the development of the brand of terminal luggage in the industry on the basis of ensuring the steady development of textile fabrics in the industry.

　　 TAweekly:

　　 How do you view the current situation? Where are the opportunities for business development?

　　 Shen Jianxin: Branding is the main theme of China's economic development. It is also the core of the post economic era. In China, brand teams with quality, integrity, intellectual property rights and service awareness need to be expanded. Most of them stay in the extensive management mode of short-term economic benefits. China's reform has been open for 40 years. Demographic dividend, land dividends, after tax dividends and environmental dividends will become a brand of history. Strong nation and brand building will be the direction China's private entrepreneurs are expected to contribute to national economic development.

　　 For this reason, our enterprise will mobilize all the staff to deeply study the spirit of general secretary Xi Jinping's important speech on developing the "three transformations" of China's own brands and with the spirit of strong patriotism and sense of social responsibility, as well as the spirit of the speech at the forum of private entrepreneurs in China, deeply study and study carefully, and strive to contribute to the development of China's own brand and strive to become one. A genuine, high quality and honest brand trusted by all patriotic patriots, and actively respond to the "one belt and one way" initiative, helps brands go out and become a national brand that makes people proud.

　　 Chairman of white collar fashion company limited

　　 Miao Hong bin

　　 Salute Chinese textile people

At present, the Chinese textile workers are working overtime to make masks and protective clothing. They fight like white angels in the front line of the epidemic and race against time to save lives and protect their homeland.

　　 The outbreak of the epidemic is reminding people that the livelihood industry is always the pillar of the country. It is not measured in the proportion of GDP, but as long as it is related to people's livelihood, there are no trivial matters.

　　 Many private entrepreneurs, in order to donate masks and protective clothing, pay back the high price of their bags. As we all know, China is the largest textile country in the world. China's textile workers are the most successful heroes in the world.

　　 I am proud that I am a textile worker. I cheer for China's textile industry. I applaud my colleagues and colleagues.