Taiping Bird Has Upgraded Its Sales Network To Become A Dark Horse In The Clothing Industry.

Unexpected accidents have a huge impact on the clothing industry, and the inventory of the winter stocks keeps on backlog. Companies that do not want to sit back and die have launched "self help" to build a new or upgraded global sales network.

On the basis of doing well the resumption of stores under the line, they have intensified efforts to promote the development of online business, and have chosen to sell half of them by direct marketing and WeChat marketing. In the past two weeks, the company's daily retail sales have risen from 4 million yuan to 5 million yuan from the lowest point to more than 10 million yuan.

In addition, after the direct donation of 12 million, Taiping bird joined other enterprises to build a temporary mask production supply chain, responsible for the design plan, organization of capacity and logistics, so as to solve the urgent shortage of mask.

Statistics show that: after 25 years of development, Taiping bird has become a retail oriented multi brand fashion apparel company. Ranked seventh in the top 100 apparel industry in China. Its brands include Taiping bird suit, men's wear, Lok Chai women's wear, Mini Peace children's wear and MATERIAL GIRL women's wear, and more than 4500 stores are located in 31 provinces, autonomous regions and municipalities directly under the central government.

According to performance forecasts, the company expects to achieve net profit of 550 million yuan last year. Taiping bird can have today's achievements and status, and can not do without the careful management of founder Zhang Jiangping. In the 60s of last century, he was born in a rural family in Ningbo, Zhejiang. After graduating from junior high school, he went to the clothing factory as an apprentice, and then worked in a clothing company run by the county.

At the end of 80s, Zhang Jiangping, 22, quit his job and started his own business. Relying on borrowed $2000, he sold clothes in the streets of Ningbo, selling flared trousers, straight bottoms, pedals and flower shirts. Three years later, he and his brother Zhang Jiangbo bought 20 thousand sewing machines with 20 thousand yuan, and summoned seven or eight people to set up a garment factory.

After years of operation and small scale, Zhang Jiangping decided to build his own brand. At that time, all brands in the Ningbo market were the main men's suits. He chose another way to choose casual men's clothing, and he succeeded in coming out of the market. However, it didn't last long, and then the industry fell into the cold winter.

Faced with heavy debt pressure, Zhang Jiangping decided to learn from Nike and Adidas, and to outsource production through the sale of factories. From heavy assets to light assets, Taiping realized its first transformation. At the same time, it also made product transformation to enter the women's clothing market.

Women's wear is more difficult than men's clothing and competition is more intense. This is the consensus of the industry. Faced with the doubts of peers, Zhang Jiangping remained unmoved. He spent tens of millions of overseas importing equipment, hi-tech fashion design and R & D personnel, and established a design and research team through cooperation with universities. With the simple and fashionable design style, Taiping bird dress has won the recognition of consumers once it is launched.

In recent years, Taiping bird began to transform into fashion and younger. In addition to maintaining the new speed of high frequency, it also focuses on the research and development capabilities of cross border joint products, attracting young consumers' attention by working with IP images such as sesame street, Po Ke Meng, Tang Laoya and ice and snow. It is worth mentioning that it is the first batch of clothing brands that have been brought abroad by international fashion week.

Last year's double eleven, Taiping bird's single brand retail sales set a 917 million record and set a new record. From leisure, business brand transformation to fashion, young brand, from traditional retail to online and offline, the brand has successively implemented a successful transformation.

Insiders pointed out that the black swan in 2020 will restructure China's retail business and move towards real upgrading. We will wait and see how the industry will develop and who will benefit from it.