How Can Frustrated La Natsu Bell Overcome The Adversity?

In recent years, La Natsu Bell has suffered a series of crises, first of all, the sales performance has dropped sharply. Recently, the people's Court of Xuhui District, Shanghai, has been listed as the executor and the target of execution is 3268115 yuan. On the other hand, La Natsu Bell's founder and chairman Xing Jiaxing applied for resignation. This series of house leaks is on the side of even the rain at night. I can't help but sigh, what's wrong with La Natsu Bell?

La Natsu Bell was founded in 1998. Xing Jiaxing, founder, rarely appears in public. At the same time, Xing Xing has been described as a bold and sensitive person in many reports.

In 1992, xingjiaxing was only twenty years old. He bought hundreds of dollars from his family to buy seedlings in Fuzhou. At that time, he saw a vocational training school enrolling students. Xingjiaxing took a fancy to the costume design, and took the name of the money to buy saplings. That is the move that changed his life.

Xing Jiaxing has worked in Taiwan funded enterprises since the beginning of his career, and has gone through a life of death. From the agent brand to the self created brand, xingjiaxing's clothing road is not easy. More rumor has it that in 1998, xingjiaxing raised 500 thousand yuan of registered capital to others, and also drew several designers and sales to set up La Natsu Bell. However, this rumor has not been confirmed.

From the past boundless scenery of La Natsu Bell, to today's farmland, it really makes people feel sad.

In the evening of February 3rd 2020, La Natsu Bell, a women's clothing listed company, issued a notice. The announcement shows that Xing Jiaxing, the controlling shareholder and the actual controller, will be resigned as chairman of the company.

La Natsu Bell also said that the company received a letter from Xing Jiaxing on the nomination of candidates for the third board of directors of the Shanghai La Natsu Bell apparel Limited by Share Ltd, nominated Lu Ersui and Cai Guoxin as candidates for the independent board of the three board of directors of the group, and suggested that Lu Ersui be selected as the chairman of the third board of directors of the company. From the date of deliberation to the end of the third session of the board of directors.

Since 2015, La Natsu Bell has been running a crisis of performance. The net profit of shareholders belonging to listed companies has been sliding from 615 million in 2015 to 499 million in 2017. And in 2018, from the surplus to loss, in 2019, the loss is expanding, only in 2019 the first half of the year, a loss of 498 million.

Faced with this situation, La Natsu Bell began to adopt a strategy of strategic contraction, closing nearly 2500 stores in the first half of 2019. For the time being, La Natsu Bell is still pushing forward the strategy of "focusing on contraction, reducing costs and increasing efficiency", but only through internal efforts of the company can there be little chance of turning losses into profits this year. Nobody knows what La Natsu Bell will do in the future.