Virus Ban Is In The Long Term, And Fashion Is Looking For New Development In Crisis.

In the face of this sudden outbreak. Not only did the retailing industry get a great deal of trauma, but the clothing industry which had not yet been able to get out of the cold winter in 2019 has been attacked by the new coronavirus epidemic in 2020.

For now, how to save themselves in crisis and not sit back and die has become the top priority of many enterprises. Because of the outbreak of new coronavirus, the retail sales of offline stores have dropped significantly. Many enterprises, apart from carrying out epidemic prevention and disinfection work on shops that are still open every day, must also maintain good service and communication with customers.

Recently, di Su fashion has set up a "cloud" shop. According to the understanding, the online sale system of the "one store one mall" which is currently being developed by the company has been officially started. The mall is mainly dedicated to the cloud sales platform for the direct stores of the company, and the business of the original line is more orderly. Smart transfer to online, at the same time, through the exclusive service of store manager and shopping guide to meet the needs of customers, and at the same time further consolidate the good communication relationship with customers.

Because of the special spring festival holidays this year and the delay of many enterprises, the online time and traffic volume of mobile terminals have been greatly improved.

In the face of this long time consumer online situation, di Su fashion sees opportunities and seize this opportunity. In August last year, it has already launched a small program distributor function in a very short time under the foundation of the small program base of the micro mall. At the same time, it has been rapidly promoted through the active planning activities of the merchandise.

On the day of the line, "DAZZLE FASHION online sales partners launched the recruitment order", which is also promoted by Di Su fashion company, so that all the staff have joined the micro mall distribution team, and through the promotion of WeChat friends circle, community sharing, small program forwarding and live direct broadcasting, and other ways, we have rapidly promoted the dissemination of the micro mall and the company's sub brands.

According to the news, the two brands of the company's DAZZLE and d 'zzit are only on that day, and the sales volume of the two brands has reached 4 million yuan. At the same time, di Su fashion is also working with Iqiyi's "youth you 2" variety show to establish a friendly partnership and participate in the program's recording as an official authorized clothing brand.

Under the wide spread of Iqiyi, its brand has also expanded its influence on the potential consumers of fashion circles. Colleagues, di Su fashion announced that it will promote the company's fashion environmental protection process, implement the strategy of sustainable development, and do a good corporate social responsibility.