UNIQLO Liu Jing Zheng: 1 Wins And 9 Defeats, The Most Successful After All The Hardships.

In the fashion industry, UNIQLO, from Japan, is a somewhat strange brand. It breaks the restrictions of the clothing industry and won the popularity of the whole nation with the special positioning of low price good products. Not only the young people of twenty or thirty years old have a soft spot for this brand, but also the middle-aged and old people who are forty or fifty years old also love to buy clothes here. It is precisely because of this special welcome attribute that the brand is spread all over the world.
Ryui Masa, the founder of UNIQLO, has jumped to become the richest man in Japan. This achievement is admirable. Of course, there is no storm on the road to success. It is impossible for Liu well to be in the process of starting a business. But in Ryui Masa's mind, he always feels that failure is the only way to succeed.
　 If you want to succeed, you must first know how to accumulate your strength with patience.
In 1972, Ryui Masa was a college student who had not graduated for a long time. Although there was a blessing in the aura of the famous school, Ryui Masa's job search path was not smooth. In the bustling metropolis of Tokyo, he never found his place, so he finally chose to go home to help his father run his own men's clothing shop "small county business".
"Small county business" is only a small size clothing store, but Ryui Masa did not sink. He made use of his knowledge and practice experience in his university to reform his clothing store, from commodity display to business process, so that "small county business" became more standardized and efficient, and the clothing store business became better and better.
Liu Jing is doing "small county business" for twelve years. During this period, he accumulated rich experience in actual combat, and he knew more and more about the clothing industry. So when the opportunity came, Ryui Masa relied on his own strength and caught it quickly.
　 After ten years of grinding, UNIQLO was born.
With the "small county business" getting better and better in Ryui Masa's hands, Ryui Masa's understanding of the clothing industry is getting deeper and deeper. The Japanese clothing industry in 80s showed two extremes: good clothes are very expensive, ordinary people can not afford them, and the overall quality of clothes that they can afford can not be good enough, which makes people feel very embarrassed.
Liu well discovered the business opportunity of "intermediate value", and he launched the casual clothes with high quality and low price, so that ordinary people could easily have high-quality clothes. Although UNIQLO launched the basic products, but for the general public, these basic clothes are the most common clothes they wear everyday. Ryui Masa's positioning is undoubtedly successful.
Ryui Masa won the first battle, and he launched his own brand Unique Clothing Warehouse in 1984, with low price and good quality as the brand management concept.
There is no such thing as cheap goods, so UNIQLO develops very fast, even in the economic depression. With the continuous expansion of the store and increasing sales, Ryui Masa's company went public in Hiroshima soon. That year was 1994, just ten years after he founded the brand of UNIQLO.
We must admit that failure is often accompanied by success. Only by facing failure can we succeed.
In order to achieve the goal of globalisation of its own brand, Ryui Masa set up a subsidiary of UNIQLO in New York in 1994 and began expanding rapidly overseas. At the same time, in order to seize more market, Ryui Masa also developed more styles of clothing products, but this time the lucky god did not care for him.
The development of UNIQLO overseas was not smooth. The shops opened because of losses. They were shut down from one family to another, and bank loans were also hindered. Finally, in 1997, the New York subsidiary of UNIQLO announced its dissolution.
The failure of expansion did not let Ryui Masahito fail, but made him realize the problems of the company. Liu well is carrying out a major reshuffle from the company's business strategy, organizational structure, products and so on, and has launched a sales model of UNIQLO featuring explosive products, driving sales growth with the strongest products. At the same time, in the shop management, it also changed the previous headquarters leadership mode, focusing on the store manager, so that the store manager can drive the store development and make the organization operate flexibly.
At the same time, in terms of products, there are changes in fashion and technological development. A series of reforms have made UNIQLO revitalized and the global expansion of brands has grown more and more smoothly. Ryui Masashiya succeeded in the throne of Japan's richest man in 2009.
It has been more than 30 years since Ryui Masa founded the brand of UNIQLO, but it has not been easy to develop into such a scale today. It is inseparable from his sensitivity to the market and his own good qualities. Occasional success may be a coincidence, but Liu's success is a real strength.
One win or nine defeats, it is never easy to start a business. Maybe the nine failure can be a success. But if you internalize these nine failures, they will become fertile nutrients that will make the flowers bloom more beautifully.