Dolce&Gabbana Received A Boycott Offer Because It Had Been Boycotted By "Insulting China".

According to the news of fashion business Daily today (February 17th), StefanoGabbana, founder of Italy luxury brand Dolce & bban, said in an interview last Friday that the group had received a takeover offer, but he has no intention of selling it at the moment.

According to "LADYMAX" previously reported, Dolce&Gabbana's main stake is still in the hands of two founders, 61 year old DomenicoDolce and 57 year old StefanoGabbana each owns 40% of the brand, and the remaining shares are owned by Dolce family members such as Alfonso and Dora. In mid December last year, Agence France-Presse reported that StefanoGabbana and DomenicoDolce intended to hand over control of Dolce&Gabbana after retirement and to be fully run by the Dolce family in order to prevent the brand from falling into other creative directors and investors, so as not to sell the brand to others in the future.

Referring to Dolce&Gabbana, most people first associate themselves with the "insulting China" incident in November 2018.

In November 21, 2018, Dolce&Gabbana designer StefanoGabbana delivered a disgrace to China on the social platform. The group's first large-scale fashion show "TheGreatShow", scheduled to be held at the Shanghai Expo Center, was also affected by this emergency. Although Dolce&Gabbana official micro and StefanoGabbana's personal ins and DG official ins responded quickly, they said the account was stolen and apologized for it, but the netizens did not buy it.

It is reported that before the incident, Dolce&Gabbana's advertisement called "chopsticks eating" was also alleged to be a disgrace to China. StefanoGabbana's improper remarks completely aroused the anger of the Chinese people. Within a day, Tmall, Jingdong, suning.com, NetEase koala, temple library, vip.com, shop 1 and other electronic business platforms all went off shelves and all related to Dolce&Gabbana brand. The product line of this brand line is very small.

Although the Dolce&Gabbana co-founder apologized to the Chinese in the whole network shortly after the incident, and finally said "sorry" in Chinese, the netizen still felt no sincerity.

At the beginning of 2019, Dolce&Gabbana launched a series of pig t-shirts for the Chinese market, but the T-shirt was alluded to Chinese consumers.

Dolce&Gabbana's performance in China has also been battered by repeated incidents of insulting to China. In the 2018/2019 fiscal year ending March 31, 2019, sales in Dolce&Gabbana Greater China declined dramatically. The Group expects that sales in Greater China will continue to decline in the 2019/2020 financial year.