Other Clothes Are Busy Promoting Sales And Discount.

In the first month of 2020. Because the emergence of new coronavirus not only disturbs people's footsteps. It also brings different degrees of influence to many industries, such as catering, entertainment, shopping, film and television.

The clothing industry has also been greatly affected in this outbreak. However, clothing enterprises have taken many measures to deal with this emergency. The most common practice is to temporarily close down the physical shops under the line.

In February 11th, Fang Fang Fang announced the announcement, because many of the shops under the shop were suspended, so the corresponding stores were suspended.

In February 10th, Giordano also issued a notice to the outside world, announcing that Giordano will temporarily close 111 stores in the mainland of China, closing time around February 13th.

At the same time, although some enterprises have been affected by the outbreak, but in order to shoulder social responsibility, these enterprises are willing to donate money to fight against the epidemic. For example, Bosideng donated 150 thousand high-quality down coats to the affected area and produced some of its capacity to produce medical protective articles.

Because of the impact of the epidemic, many garment enterprises began to shift the focus of offline sales to online. The company sells products through online channels. Take Semir clothing and A shares for example. They sell their products through discounts and promotions to clean up inventory. However, not all companies do discount sales in this special period. Jiangnan cloth clothing company is one of them, and even ask dealers to return merchandise.

According to the understanding, because the current form is more severe, Jiangnan Buyi announced that it will adjust the return rate of its 2020 spring products including JNBY, jnbybyJNBY, CROQUIS (sketch), POMMEDETERRE (Peng MA), less and brand to 100% (the "2020 spring special return policy"), and the group also asked all dealers to return some products of all styles in advance.

Actually, the reason why Jiangnan Buyi company did so is to ensure the interests of dealers and allow dealers to have enough funds to face the new coronavirus incident. On the other hand, it is also to prevent dealers from selling products through discount sales, thereby reducing the premium of the brand.

For Jiangnan cloth company, due to various aspects of the impact of the company in the short term to lose some income is okay, but if the company is not conducive to brand matters, it is difficult to decide. However, no matter how, Jiangnan Buyi company can solve problems for dealers in this event, and it is still worthy of praise.