Clothing 3D Digital Service First Brand "STYLE 3D", Won 100 Million Yuan A+ Round Financing.

Recently, STYLE 3D (Lingdi Technology) announced that it had completed the 100 million yuan A+ round of financing, led by Gao Rong capital, as capital, yuan capital, Baidu venture capital, yunqi venture capital and investment company.

Up to now, the financial situation of Lingdi technology, its STYLE 3D, is as follows:

"At the end of the year, the financing was confirmed, but suddenly the epidemic came, anxious for the safety of relatives and friends and employees returning home." STYLE 3D founder and CEO Liu Chen answered reporters' questions.

"Now what?"

In the latter part of the epidemic, economic support for the Soviet Union will also be the focus. The clothing industry is more traditional and has been hit harder. Every day and every hour is very important to China's clothing industry. In the waiting of the epidemic, paralysis or the use of technology to arm the vitality of enterprises is no longer a matter of choice but a decision to survive. We are born to serve the clothing enterprises, and hope that our financing news can also bring them confidence in the whole industry and the digitalization of clothing.

Lingdi technology was founded in 2015, founded STYLE 3D, mainly for small and medium-sized clothing enterprises to provide 3D design tools, collaborative work system and supply chain delivery and other products and services.

The traditional clothing design is mainly based on the graphic design of 2D, and the streamlined process is roughly: after the Designer completes the design plan, he decides the version and fabric, and then communicate with the factory to make the real sample clothes, and finally chooses to continue to modify or put into production. The whole process requires an average of 4 cycles of communication, and a new design will take at least 3-4 weeks from design to rack. The designer's new design tends to only enter the production and circulation of 20%-30%, resulting in a lot of waste.

A fashion apparel brand in Xiamen has counted, at least more than 3000 samples per year, with an average cost of 1500 yuan for each pattern, and 400-500 yuan a year for proofing material cost. This does not include the sample cost, personnel cost, time cost and so on.

Efficiency comparison between tradition and 3D R & D mode

Obviously, this way of operation has not been able to keep up with the trend of "small single quick reverse" which has been popular in the garment industry in the past two years. Lingdi technology wants to improve the efficiency of clothing enterprises from design to production through a series of 3D intelligent digital products and services. Its core products include STYLE 3D design software, clothing 3D digital design research and development communication management system, 3D digital fashion industry service transaction platform, etc.

Highly realistic 3D digital clothing

Garment modeling design using STYLE 3D

Specifically, Clothing enterprise STYLE 3D design software can be used to carry out "WYSIWYG" clothing design. This software contains tens of thousands of print models and fabric data, which can be called and replaced at any time to achieve the most ideal design expectation. After the design is completed, designers and print masters can communicate online with the digital garment with printed and fabric data, and even skip over the links of physical samples repeatedly, so that the time of communication modification can be reduced to 1.5-2 hours. Clothing enterprise In terms of design synergy alone, it can increase efficiency several times and reduce wastage and waste caused by design waste.

STYLE 3D intelligent nuclear price demonstration

For small and medium-sized garment enterprises that lack supply chain resources, the production enterprises can cooperate with Lingdi technology to complete the production of orders.

clothing Digital R & D and collaboration flow chart

In the whole process, the income of Lingdi technology mainly comes from two parts: software annual fee and supply chain delivery. The cooperative customers include Bosideng, Semir, Japan broadcast, seven wolves, OTTO, MANGO and other well-known clothing brands both at home and abroad.

Compared with the traditional 3D digital design software, it is easy to see that Lingdi technology emphasizes collaboration and link, that is, the link from design to production, so as to establish a digital ecosystem of small and medium-sized garment enterprises. The clothing industry is a discrete industry, and the design, production and circulation are inseparable from the synergy and cooperation among enterprises. The traditional face-to-face and detached form of communication are undoubtedly inefficient.

Affected by the epidemic, the explosive growth of domestic telecommuting demand has also accelerated the transformation from traditional industries to digitalization and online transformation. Liu Chen said that after the outbreak of the epidemic, many foreign garment enterprises have cancelled business activities in China, and the traditional line communication forms have been blocked. Enterprises have to start to attach importance to online collaborative forms, and the online collaboration platform such as Lingdi technology and so on is able to solve the problem of communication and resumption under the normal way. So during the first week after the resumption, the consulting volume of Lingdi technology overseas customers increased by at least 10 times.

Trillions of scale clothing and textile industry have always been the focus of technology, Internet entrepreneurs and capital concerns. For example, the textile business Internet Co, D, and the C round of financing in 2019, proved that the industry's digitalization and Internet transformation were the driving force. After the outbreak, the decision makers of garment enterprises will further recognize the value of online and increase their dependence.

It is understood that after the A+ round of financing, Lingdi technology will continue to invest in product research and development, and will continue to provide targeted 3D digital research and development solutions for garment brands, ODM providers and fabric suppliers. At the same time, it will set up a more perfect 3D modeling training service in joint well-known universities, and provide digital professionals for the enterprises.

It is learned that Lingdi technology's STYLE 3D modeling software and the core technologies used in online collaborative platform are self-developed. At present, the total size of Lingdi technology is about 100 million people. The main structure includes the software development team (accounting for 50%), the content operation team of the version fabric database and the supply chain management team. The founder and CEO Liu Chen is a master of Applied Computer Science at VUB University in Belgium, and is one of the fifty co founders of garment trade in China. She has more than ten years of experience in garment design, and is familiar with the whole process of design, supply chain and sales from the apparel industry. The core technical personnel are mostly divided into graphic and simulation technology experts from world-renowned universities, and have established deep cooperation with CAD&CG National Key Laboratory of Zhejiang University.