Is Supreme'S Fever Down?

Supreme has released a new quarterly preheat catalog. It has only one copy as usual. However, the official Lookbook is expected to follow the steps at a later time. Do you expect it?

During the recent Spring Festival holiday, we have asked you about the recent situation of Supreme in the new column "NOWRECHAT".

From the side to observe, in addition to BoxLogo, Supreme single product topic fever has dropped?

We have collected thousands of readers' personal opinions. After reviewing them manually and experiencing cervical spine strain, we have selected some comments that we think are valuable for your reference. We have divided three different opinions. Next, please taste the product.

Back down: reselling Supreme's oil and water did not sell more sneakers.

"When compared with the hottest time, it must have dropped. I entered the pit in 2013, and now, compared with the year, Bogo, TNF, such a topic list is definitely going up. The average single product is almost the same as in 2013, and more than 2000 yuan can buy an ordinary coat. It turned out that so many dry Supreme purchases were gone, and there was not much profit, and some things could not even be sold. Maybe a lot of new brands appear, and players know more styles and brands from more channels. The effect of star cargo is not as strong as before. Supreme's stuff is like this. Many ordinary goods are indeed plain, but there are many common goods that give people a bright look. For example, the recent appearance of God's fleece and the wolf's grip are all making me feel at the moment. A bright single product. Of course, I still like Supreme very much, and I will buy a very ordinary Supreme T-shirt. It's down when it's at its peak, which is very happy for the players who always like Supreme. "- @Xuansang1

"First of all, it is normal to fall back. Of course, let's put it together! In Supreme products, it can be said that there is basically no original creation, most of which are successful samples, sampling culture, patterns, and even the version of Supreme, which are sampled in Dickies, Carhartt and other strong American culture. From Supreme's military style costumes, Alpha OEM, and some Supreme baseball coats to choose Starter OEM, it can be imagined that basically Supreme is similar to the engraving of the whole big American culture. But friends who like American street friends will always support, because it is the epitome of the street culture in the United States. "- @Dx

"I feel that the topic of Supreme has really declined, even though it is BOGO. Although many people rush to buy, the topic is not as good as before. I remember that I used to pay attention to the weekly sale list every week. Even if I didn't have spare money to buy, I would have a look at what interesting accessories I had and what nice and interesting clothes I had. But now I totally don't care what new things have happened to Supreme. One is that there is no design for the Logo style of the weekly common style, and the joint style or the nice style is far beyond the expected price. Two, there are many other brands that are more interesting than Supreme. The USA's KITH, CPFM, Japan's HumanMade and DCDT and C.E, and even some of the well made brands in the country. For me, the cost performance will be even higher. And I think the most important point is that Supreme is really too bad for the street. The popularity is too high, so people will not give priority to the purchase. At the same time, the high expectations of Supreme will make people less satisfied with the current design. "@shuguang

"With a few sales on the side, I think the Supreme fever really began to slide. After the recent single product (short sleeves) came out, after a while, the price almost reached the original price. I think maybe it is not enough oil and water to sell Supreme, or to sell more sneakers. @ @ worry.

False fall: in addition to hot money, Supreme has been very stable.

"In fact, most people only care about heavy joint names or avatar TEE, accessories and so on every season. Most of the cool products are not to be seen, but they don't match shirts. I think Supreme has been very stable except hot money. "@lil" cake cake

"In recent years, Supreme has always been like that. In addition to Bogo and joint names, how many topics are there for each single product? Let everyone tell you a Supreme single product, most people may blurt out all kinds of garish joint names, but what impressed us? There are few and far between. In the two tier market, it is not too hot. Three hundred or four hundred T-shirts are routine. However, as long as a single product is printed with a large Logo, people are willing to chase it away with the same amount of money. Even if there were fallen leaves, snowy mountains, and nocturnal travel, there will be fancy joint names for us this year. The decline of regular products? I don't think I've been there ever since. Most people's understanding of Supreme stays on Logo and the highly recognizable print. "- @CHANGE

"It's not a drop off. It's just that there's not much amazing stuff, a complete set of joint names, plus a quick way to change skin and color, which makes people feel a little impatient. But as long as there is a product that feels relatively good, the topic is immediately becoming the talk of everyone. "- @jesse

"No. I think there are still a lot of Supreme's single products, including joint names, Supreme or platoon representatives. Now the most important thing in winter is the joint name of North and Supreme, and Supreme's influence is still there. @ @ Xizi

"It doesn't feel like falling back. The most likely thing to go out is Supreme's satchel or backpack, and then all kinds of BoxLogo, snow mountain or something. "- @ little Zhu

It is not clear: when a single item gets a high market value, they will come back.

"Now Supreme has become more of a currency. 08-09 should be the best time to play Supreme. There are fewer dealers, and queues are also a group of like-minded people. At that time, buying Supreme is to choose a single product that you like. Now buying Supreme is selecting a single product with high price. "- @Joey

"Personally, the heat of Supreme products can not be said to be down. Some of them are loyal fans while others are followers of the trend (or more Yu Genfeng). In the process of the rapid rise of fashion shoes, apart from Supreme, the rise of more trend brands has launched an impact on Supreme. The more direct manifestation is that in the two tier market, Supreme's single products and even joint products can no longer have better profits. So in addition to fans who have been paying close attention to it, some of the other followers will sweep away the new products and compare their trading value, but they still maintain their concern for Supreme and distribute more important energy to other more commercial abortion products. But when a brand new Supreme product gets a high market value, it will immediately bring their attention back. The topic of Supreme still exists. "- @Jgao

"Feeling is not down, but because most people blindly follow suit leads to the rotten streets of Bogo, and now there are more and more trading channels. Unlike the old friends who need to find friends, they can buy something that can not be true or false in an opaque market. Now the channels for transactions are getting simpler and simpler. If you can wait, the price of STOCKX is also very good. If you are anxious, you can buy it from the platform at a high price. More and more people seem to be wearing something around you. I also have to have some appearance. The peak of heat will definitely fall down. This will not only obliterate the persistence and enthusiasm of the old players for a single product, but also make a culture overflow, and the old players can no longer afford a good price. Starting with the desired single product, it will be fired up as soon as it comes out. Many people who blindly follow suit will feel what is expensive to buy. There are so many people who have original intention in this circle. Those who love it are still few. "@ @

"Look at your own subjective aesthetics. I once thought that it had already come down, but when I left the original environment to know new friends, I found that it still had great heat in quite a few groups. I also think that it has a great relationship with the age. Most of the younger players who are just in touch with the street will still be enthusiastic about Supreme. As they grow up, they will produce certain fatigue or seek more specific characteristics. But at the moment, I think Supreme is still a hot topic in general. The only difference is whether you know it or not. "- @L.CR

Readers and Supreme players have expressed their opinions on this topic. Generally speaking, most people's personal opinions indicate that the popularity of Supreme has indeed dropped, or the degree of discussion has not been so high, especially two years ago, for different reasons. But a small number of people pointed out that in recent times, such high gloss series such as Nike and THENORTHFACE did not appear to be able to transcend the past works, so the drop in topic was actually only on the most prominent and easily perceived styles. In the regular series of Supreme, there has been little change in the design of Supreme's patchwork clothes to various interesting accessories, and then to those fans who are willing to consume ordinary styles. But at the same time, a more prominent phenomenon is that only a small number of people will think that Supreme has not seen any decline in popularity.

However, it seems that when you begin to contact the brand relationship. If the time period of contacting Supreme is lengthened, the Supreme fans' group and discussion degree will be enlarged as a whole. During this period, the loyal fans have changed a lot.

What was the first group of people who came into contact with Supreme in China? Only in view of the "wild market" that Supreme official has never covered in mainland China, how has Supreme been highly popular in this area?

From the beginning of the Millenium to the beginning of the trend, to today's trembling voice, "everything can be Supreme".

In the early 2000s, "trend culture" gradually poured into the mainland market. At that time, the circle was relatively small. However, how did most people know Supreme? Although this is hard to define for everyone, it is believed that most people were exposed to Supreme in the same atmosphere at that time. From the earliest magazines, forums and information websites, you can say that from that time, Supreme is no longer exclusive to skateboarding enthusiasts, because most of them do not actually skateboard.

Therefore, it is inseparable from Japan to talk about the hot market of Supreme in the Chinese mainland market, and more accurately it should be inseparable from "Harajuku."

Street culture in the United States has always been a magnet for Japan. Since Teng Yuan Hao and ShawnStussy met, a series of Japanese brands, led by Goodenough and the shadow of street brands in the United States, were born in Harajuku in 90s, opening the chapter of the "Harajuku trend". Through the linkage of many Harajuku celebrities such as Teng Yuan Hao, NIGO, SKATETHING, and a large number of Japanese magazines in promoting the relationship between Streetwear, the charm of street culture finally broke out in Japan in 90s.

Supreme was first sold in a shop called Stormy. It also sold BSF, PROJECTDRAGON and Subware clothing brands such as American artists Blue, Stash and Futura, and some other typical skateboard brands such as ZOOYORK. Lack of quality, but at that time, Tokyo still sold well.

It can be seen that the end of the 90s is a situation in which American street brands and artists collectively go to Tokyo to develop the market. Artists who are familiar with KAWS, Futura, Stash and so on through the NIGO Futura are focusing on the history of Harajuku at this time. However, Supreme is also involved in the Japanese market at this time. In 1998, Onegram was authorized by Supreme to take Supreme to the first Japanese specialist store in Dai Guan Shan. A few years later, Supreme developed a certain market. After that, it gradually followed the whole Japanese Harajuku trend culture through the promotion of magazines and networks. From the time line, it is precisely the first batch of mainland fans to assemble and shape the stage of the mid and late 2000s. At that time, some of the trend lovers had already dressed in BoxLogo. Of course, the price at that time could not be compared with that of today.

The first batch of Supreme enthusiasts might have been planted in Japanese magazines before "understanding Edison Chan". Japanese magazines played an important role in promoting Supreme to the entire Japanese market and even to Asia. Since the end of the 90s, the Supreme, which originated in the US and originated from street skateboards, has been owned by Japanese magazines in the late 90s. It is even possible to say that Supreme reports in Japanese can be more frequent than in English.

As early as in 2000, the Japanese magazine "relax" launched a new volume for Supreme, including interviews with the original members of Supreme team, including JamesJebbia, AaronBondaroff, GiovanniEsteves and many valuable early pictures. In the middle of 2000s, Supreme began to publish in the way of "SupremeBook". In the same period, another large number of magazines began to take the Supreme catalog column. During that time, a Japanese youth often appeared in these Supreme magazine catalogues, Kubozuka Yousuke.

Kubozuka Yousuke can be said to be the Japanese magazine honeyed Supreme model, even in the "SupremeBookVOL.3" found this unruly Japanese face as a guest of the KOL, he can be regarded as the Japanese market Supreme dress key reference index, in other words, it is "take goods".

In addition to the Japanese youths of that era, the domestic trend lovers who bought Japanese magazines such as smart in the mid and late 2000s must have been deeply impressed by Kubozuka Yousuke and Supreme. Some of them might have started to pay attention to Supreme because of the fact that Kubozuka Yousuke was too well formed, and to know the most important cooperation - SupremexTHENORTHFACE. And not through Edison Chan, whom we all know. For the first time, I felt that Supreme had some signs of fire, probably starting from Kubozuka Yousuke's "taking over" the Japanese magazine Supreme's catalogue. In the Japanese youth's worship of idols and KOL, Kubozuka Yousuke played a "Takuya Kimura like" effect, pushing Supreme to a broader level in the Japanese market, and gradually exerting influence on other parts of Asia.

Of course, on the promotion of Supreme, Hongkong entertainers Edison Chan and Shawn Yue have also played a very important role since their beginning. In this respect, I believe that most of the friends in front of the screen are quite familiar with this.

In addition to the early magazines and information websites, the popularity of Supreme in China is closely related to the development of some mobile networks and platforms over the past ten years.

At the end of the 2000s, the Internet has gradually replaced the entity magazines as the main way of information dissemination. The parallel shops and the websites that can provide online selection of goods have also been popularized. Besides people can get the trend information of the global synchronization through the website, the popularity of light blogging and e-commerce platform has gradually played a key role in the spread of these street fashion brands. More and more young people are joining the circle through the Internet. The biggest benefit is the trend buying industry, which is directly stimulated by demand. These purchasing agents, which exist in the form of individuals or units, provide a convenient channel for the final purchase. More and more young people's "entry" is also accompanied by more and more business opportunities, and all kinds of "speculation" are in short supply. The phenomenon has become more and more intense. The two tier market has begun to focus on BoxLogo and joint partnership.

Since 2010s, the popularity of the SNS platform has directly shortened the distance between idol stars and fans. People can reach their favorite stars more directly and realtime from platforms like micro-blog and Instagram, and it is easier to grasp their every move and dress taste. On the other hand, the gradual rise of network arts and new idol groups has created another wave of traffic stars. Gradually, traffic stars began to show some phenomenal influence on the SNS platform. For tens of millions of fans who appear at the top of the traffic star, it is common practice that Supreme has made many "same" key words.

At the same time, Supreme has never stopped the pace of their topic making, from the restriction of purchase, the regular sale mechanism on a weekly basis, to the linkage of all kinds of costumes and accessories brands, and the cooperation of shoes giant such as Nike and Vans, and with the rapid expansion of street trend and sneaker culture around the world, Supreme has been harvested in various fields during these years. The appeal of other street brands can not be compared. Combined with the above factors, fermentation at the same time, Supreme in the first half of 2010s has been in a period of rapid increase in popularity. For BoxLogo, this obvious sign style and joint limited cooperation single products have created a sharp rise in the two tier market.

From Grailed, leisure fish, to STOCKX and get things (poison) and other domestic and international idle goods resale platform and the emergence of the resale platform for shoes, all have provided some convenient channels for the speculation of sports shoes and fashion products, but also made more people realize that a profitable environment has become a new concern for Supreme, and also a speculator.

With the hot broadcast of net ensemble, "carrying goods" became the hot words of the Internet in 2017. In the same year, the premiere of Iqiyi's "hip-hop" in China broke through hundreds of millions of units in just a few hours. Because Wu Yifan and other top traffic stars and many contestants had used Supreme in the variety show "hip-hop in China", the brand became a "phenomenal brand" because of the popularity of domestic stars, Suprem E was even ridiculed by netizens as "the biggest winner of the program". In the next two seasons and other parts of the variety show, Supreme also appeared in the online ensemble screen and other top traffic stars with a high frequency exposure.

In addition, jitter App is also a platform for Supreme to reach 100 million units of traffic across the country. Massive voice jitter users paste Supreme words and BoxLogo in all kinds of short videos, creating a hot topic in 2018 for "everything can be Supreme", even breaking 200 million of micro-blog's speech. Although the "video" has brought some negative effects to this phenomenon, it has also proved that the 7 letters of Supreme have been identified by enough people and give a meaning of "equating with the trend and showing the taste attitude".

"Everything can be Supreme" has become a hot search term on Baidu, so we can get a rough estimate of this phenomenon. The results of the search on Baidu were 71 million 200 thousand, while the "tremble Supreme" was 1 million 700 thousand, while the latter accounted for 2.3%. In the calculation of more than 400 million of the total number of users in the vibrant month, if there is a ratio of 2.3% to those videos that are all Supreme, there will be as many as 9 million 200 thousand people, more than the population of New York.

Why did the early two years of Supreme give people a feeling of sudden fire? Recently, there seems to be a sign of falling back. Combined with the above phenomena, we may be able to see some clues.

In view of the domestic environment, it is difficult to find out whether the popularity of Supreme is down. It may be difficult to present an objective argument through specific data. However, everyone can judge according to the circumstances around him, and this is different because of the period when everyone contacts Supreme.

In the age of information explosion, because of the highly distracted attention, few people can "get to the end". The earliest people who came into contact with Supreme due to the Japanese trend may have already become a family member, putting their horizons on other fields or other brands, and gradually joining and becoming friends of stage fans, and following similar cycles.

Few people can stay from the beginning to the end. Some people have stayed in a certain stage of growth, and various emerging opportunities have made most of them move forward quickly and have made some ups and downs in all kinds of times. Every trend is the same. When a group of people come, there will be a group of people.